Five Back-to-School Partnerships That Welcomed Kids Back to Cl...
Beverages - CPG - Fashion - Gaming - Non-Profit

The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning! Take a look at five engaging Back-to-Sch...

Abby Calcara
October 6, 2021

SUPER MARIO BROS. Animated Film to Star Chris Pratt, Anya Tayl...
Gaming - Theatrical

The Super Mario Bros. animated movie is powering up with an all-star voice cast led by Chris Pratt as the iconic Nintendo character. It now has a North American release date of Dec. 21, 2022. Joining...

Hollywood Reporter
September 24, 2021

PUMA & Nintendo Release ANIMAL CROSSING Sneaker Collab
Fashion - Gaming

PUMA and Nintendo have been teasing fans about potential collaboration in recent weeks. The new shoe is a new rendition of the PUMA Wild Riders and comes in the iconic pastel Animal Crossing colorway...

August 30, 2021

Nintendo is Optimistic Despite Pandemic Boost Slowing

ou see Nintendo's financials over the Spring quarter (April to June) saw sales slide a whopping 10%. Only 4.45 million Switch consoles were shipped during the quarter, a drop of more than 20%. It's a...

Games Industry
August 10, 2021

TAG Heuer & Nintendo Unveil Super Mario Smartwatch
Fashion - Gaming

Super Mario on your wrist? Sure, it can happen. For over $2,000, if you buy TAG Heuer's limited-edition Connected smartwatch, announced Tuesday. TAG Heuer's unique new custom-designed watch promises ...

July 13, 2021

Nintendo Announces New Switch for Fall Release
Gaming - Tech - Toys

After months of rumors about an upgraded Switch, Nintendo confirmed that they are releasing the Nintendo Switch (OLED Model). This new Switch model features enhanced audio, a vibrant 7-inch OLED scree...

The Toy Book
July 6, 2021

Hasbro & Nintendo Releasing The Game of Life: Super Mario...
Gaming - Toys

The Game of Life: Super Mario Edition, a collaboration between Hasbro Gaming and Nintendo, arrives on Aug. 1. The game will include four fully painted pawns of Mario, Luigi, Princess Peach, and Yoshi,...

July 1, 2021

Nintendo’s Biggest E3 Announcements Include New Mario Pa...

Nintendo made several announcements during its Nintendo Direct at E3 2021. During Tuesday’s stream, Nintendo revealed all-new information and trailers for the reveal of Tekken’s Kazuya Mishima com...

June 16, 2021

Nintendo and PlayVS Bring Esports to High Schools
Esports - Gaming

Nintendo is expanding its esports efforts by moving into high schools. The company has announced a new partnership with PlayVS, which will see games like Super Smash Bros. Ultimate and Splatoon 2 intr...

The Verge
May 27, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

E3 2021: Games from Sega, Square Enix, Gearbox, and More Confi...

The ESA has confirmed that games from a number of prominent developers and publishers will be part of E3 2021, in addition to previously announced partners. Square Enix, Sega, Bandai Namco, and Gearb...

May 6, 2021

Nintendo ‘Looking Into’ More Animated Features Bey...
Gaming - Theatrical

Nintendo is considering delving into animation projects beyond the previously announced Super Mario animated movie. In a recent interview between Fast Company and Nintendo President Shuntaro Furukawa...

May 5, 2021

Nintendo Switch My Way – Animal Crossing: New Horizons T...
Electronics - Gaming

Watch as a person uses Animal Crossing: New Horizons to help unveil a surprise to a loved one in this latest trailer for Nintendo Switch. For the full story, visit IGN   -  https://www...

May 3, 2021

Totino’s and Nintendo Teaming Up For Limited-Time Ninten...
CPG - Electronics - Gaming

Totino’s-loving fans will soon get a chance to win for themselves some furiously good Nintendo Switch prizes! Totino’s and Nintendo have announced a new sweepstakes giveaway taking place exclusiv...

Nintendo Soup
April 30, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

Evercade Creates Retro Gaming Console for TV Called the VS
Electronics - Gaming - Tech

It accepts the same cartridges as the handheld, but there’s a catch. This cross-device approach to the Evercade platform seems well-thought-out. Letting you take the games out of your handheld and p...

The Verge
April 26, 2021

Nintendo and Fujifilm Release Mini Photo Printer for Switch
CPG - Electronics - Gaming - Tech

Fujifilm and Nintendo have announced a new collaboration. The camera company is releasing a new Switch-themed version of its Instax Mini Link photo printer, as well as a new app that’s designed to l...

The Verge
April 23, 2021

Mario Kart 8 Is Now The Best-Selling Racing Game in US History

Mario Kart 8, which includes the Wii U original and Nintendo Switch's Mario Kart 8 Deluxe, has become the best-selling racing game in US history. As reported by The NPD Group's Mat Piscatella, Mario K...

April 20, 2021

Animal Crossing | Build-A-Bear
Gaming - Partnerships - Retail

Animal Crossing: New Horizons partnered with Build-A-Bear Workshop to create Animal Crossing bears.

Nintendo | Build-A-Bear
April 19, 2021

Maisie Williams, H&M & Animal Crossing Join Forces
Fashion - Gaming - Influencers - Retail

As H&M's new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will contin...

April 12, 2021

Nintendo to Focus on New IP for Future Switch Games

New intellectual properties are introduced here and there, such as Splatoon, but by and large Nintendo sticks with evolving its known entities. Still, that could change in future, as a new report indi...

April 12, 2021

E3 2021 Announced as ‘Reimagined, All-Virtual’ Event
Gaming - Travel

E3 will return in 2021 as a “reimagined, all-virtual” event, organizers announced Tuesday. E3 2021 will take place June 12-15, and will feature content from Nintendo, Xbox, Capcom, Konami, Ubisoft...

April 6, 2021

The 50 Best Video Games of All Time

There are dozens of ways you could put together a list of the best video games ever made. You could look to classics, like "Super Mario Bros." You could look at impact on the medium, or highest sales....

Business Insider
April 5, 2021

The Best Video Game Subscription Deals Right Now
Electronics - Gaming

Online game subscriptions are quite common in the gaming industry. Whether it's a subscription for an online service for multiplayer gaming or Netflix-like services that provide access to a massive li...

The Verge
April 2, 2021

Sonic the Hedgehog is Getting a Competitive Card Game

Steamforged Games announces Sonic the Card Game, which will translate Sonic the Hedgehog's speed into a competitive, family-friendly experience. Sonic the Card Game only makes up a small portion of St...

March 19, 2021

Gaming Partnerships Showcase: Nintendo & Starlight Childr...
Electronics - Gaming - Non-Profit - Partnership Blogs

Today’s Partnerships Showcase features a gaming partnership that levels up your heart with the power that video games can bring to children in the non-profit world. Nintendo of America partnered ...

Andrew Gormley
March 16, 2021

Nintendo Switch Online Surprises Subscribers With Freebie
Electronics - Gaming - Online

Nintendo Switch Online has surprised subscribers on Nintendo Switch and Nintendo Switch Lite with a new freebie, or more specifically, a new Super Smash Bros. Ultimate freebie. Of course, like previou...

March 8, 2021

Nintendo Leans on DC, Star Wars for Switch Games

Nintendo unveiled a new lineup of family-friendly Switch games yesterday at its Nintendo Direct presentation, and the gaming company is leaning on some well-known IPs. First up is DC Super Hero Girls...

February 19, 2021

Everything Nintendo Showed During the Nintendo Direct

Nintendo held its first full-length Direct in nearly two years today, and it was chock-full of smaller announcements and some neat surprises. There was still no news about The Legend of Zelda: Breath...

February 18, 2021

Nintendo Switch: Splatoon 3, Mario Golf Among New Games Coming...

There's a new wave of multiplayer paint splattering in the works for the Nintendo Switch."Splatoon 3," the newest edition of the colorful family-friendly combat game, is in development for a 2022 rele...

USA Today
February 18, 2021

Jakks Pacific Inks Deal for Sonic the Hedgehog 2 Movie
Theatrical - Toys

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibl...

The Toy Book
February 17, 2021

Nintendo and ColourPop
Gaming - Health & Beauty - Partnerships

Nintendo partnered with ColourPop to launch a makeup line celebrating ANIMAL CROSSING: NEW HORIZONS.

Nintendo and ColourPop
February 3, 2021

Nintendo Stops Netflix’s Live-Action Zelda TV Show Due to Le...
Gaming - Streaming

In 2015 The Wall Street Journal reported that Nintendo and Netflix had joined forces for a live-action The Legend of Zelda TV series. What happened with that? According to comedian Adam Conover, Ninte...

February 3, 2021

Nintendo Unveils Super Mario Meal Collab With Burger King
Dining - Gaming - Toys

The set includes six toys, each meant to represent a different game released on the Nintendo Switch. The games represented range from Luigi’s Mansion 3 to Splatoon 2, as shown below: Super Mario Ma...

February 2, 2021

Switch marks best quarter, overtakes Nintendo 3DS in lifetime ...
Electronics - Gaming

The Nintendo Switch overtook the 3DS in lifetime sales in the last quarter of 2020, Nintendo's latest financial earnings report revealed Monday, with the hybrid console hitting 79.87 million units sol...

February 1, 2021

Nintendo Smashes Expectations With Best Quarter Since 2008

Nintendo Co. raised its annual forecasts a second time after continued momentum for the Switch console helped the company to its best quarterly earnings since 2008. The Kyoto-based games company repo...

February 1, 2021

Nintendo and Starlight Children’s Foundation
Gaming - Non-Profit - Partnerships

Nintendo of America partnered with nonprofit the Starlight Children's Foundation to bring Nintendo gaming stations to children being treated in hospitals. Nintendo collaborated with Starlight Child...

Nintendo and Starlight
January 22, 2021

Super Nintendo World delays park opening

Universal Studios Japan announced today that it has postponed the grand opening of its Super Nintendo World land indefinitely, due to the proliferation of Covid cases around Osaka. The land had been s...

Theme Park Insider
January 14, 2021

Super Mario 3D World will launch in February alongside a new N...

Super Mario 3D World, an enhanced version of the original game that bundles in a new expansion called Bowser’s Fury, will launch on February 12th for the Switch. Nintendo announced the news today al...

The Verge
January 12, 2021

More than half of Americans turned to video games during lockd...

With 2020 consumed almost entirely by the COVID-19 pandemic, more than half of US residents turned to video games to fill the time. According to Nielsen company SuperData’s 2020 year in review, 55 p...

The Verge
January 7, 2021

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