Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
April 14, 2021

Maisie Williams, H&M & Animal Crossing Join Forces
Fashion - Gaming - Influencers - Retail

As H&M's new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will contin...

Vogue
April 12, 2021

Nintendo to Focus on New IP for Future Switch Games
Gaming

New intellectual properties are introduced here and there, such as Splatoon, but by and large Nintendo sticks with evolving its known entities. Still, that could change in future, as a new report indi...

TechRadar
April 12, 2021

E3 2021 Announced as ‘Reimagined, All-Virtual’ Event
Gaming - Travel

E3 will return in 2021 as a “reimagined, all-virtual” event, organizers announced Tuesday. E3 2021 will take place June 12-15, and will feature content from Nintendo, Xbox, Capcom, Konami, Ubisoft...

Polygon
April 6, 2021

The 50 Best Video Games of All Time
Gaming

There are dozens of ways you could put together a list of the best video games ever made. You could look to classics, like "Super Mario Bros." You could look at impact on the medium, or highest sales....

Business Insider
April 5, 2021

The Best Video Game Subscription Deals Right Now
Electronics - Gaming

Online game subscriptions are quite common in the gaming industry. Whether it's a subscription for an online service for multiplayer gaming or Netflix-like services that provide access to a massive li...

The Verge
April 2, 2021

Sonic the Hedgehog is Getting a Competitive Card Game
Toys

Steamforged Games announces Sonic the Card Game, which will translate Sonic the Hedgehog's speed into a competitive, family-friendly experience. Sonic the Card Game only makes up a small portion of St...

GameRant
March 19, 2021

Gaming Partnerships Showcase: Nintendo & Starlight Childr...
Electronics - Gaming - Non-Profit - Partnership Blogs

Today’s Partnerships Showcase features a gaming partnership that levels up your heart with the power that video games can bring to children in the non-profit world. Nintendo of America partnered ...

Andrew Gormley
March 16, 2021

Nintendo Switch Online Surprises Subscribers With Freebie
Electronics - Gaming - Online

Nintendo Switch Online has surprised subscribers on Nintendo Switch and Nintendo Switch Lite with a new freebie, or more specifically, a new Super Smash Bros. Ultimate freebie. Of course, like previou...

Comicbook
March 8, 2021

Nintendo Leans on DC, Star Wars for Switch Games
Gaming

Nintendo unveiled a new lineup of family-friendly Switch games yesterday at its Nintendo Direct presentation, and the gaming company is leaning on some well-known IPs. First up is DC Super Hero Girls...

Kidscreen
February 19, 2021

Everything Nintendo Showed During the Nintendo Direct
Gaming

Nintendo held its first full-length Direct in nearly two years today, and it was chock-full of smaller announcements and some neat surprises. There was still no news about The Legend of Zelda: Breath...

Kotaku
February 18, 2021

Nintendo Switch: Splatoon 3, Mario Golf Among New Games Coming...
Gaming

There's a new wave of multiplayer paint splattering in the works for the Nintendo Switch."Splatoon 3," the newest edition of the colorful family-friendly combat game, is in development for a 2022 rele...

USA Today
February 18, 2021

Jakks Pacific Inks Deal for Sonic the Hedgehog 2 Movie
Theatrical - Toys

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibl...

The Toy Book
February 17, 2021

Nintendo and ColourPop
Gaming - Health & Beauty - Partnerships

Nintendo partnered with ColourPop to launch a makeup line celebrating ANIMAL CROSSING: NEW HORIZONS.

Nintendo and ColourPop
February 3, 2021

Nintendo Stops Netflix’s Live-Action Zelda TV Show Due to Le...
Gaming - Streaming

In 2015 The Wall Street Journal reported that Nintendo and Netflix had joined forces for a live-action The Legend of Zelda TV series. What happened with that? According to comedian Adam Conover, Ninte...

Kotaku
February 3, 2021

Nintendo Unveils Super Mario Meal Collab With Burger King
Dining - Gaming - Toys

The set includes six toys, each meant to represent a different game released on the Nintendo Switch. The games represented range from Luigi’s Mansion 3 to Splatoon 2, as shown below: Super Mario Ma...

NME
February 2, 2021

Switch marks best quarter, overtakes Nintendo 3DS in lifetime ...
Electronics - Gaming

The Nintendo Switch overtook the 3DS in lifetime sales in the last quarter of 2020, Nintendo's latest financial earnings report revealed Monday, with the hybrid console hitting 79.87 million units sol...

CNET
February 1, 2021

Nintendo Smashes Expectations With Best Quarter Since 2008
Gaming

Nintendo Co. raised its annual forecasts a second time after continued momentum for the Switch console helped the company to its best quarterly earnings since 2008. The Kyoto-based games company repo...

Bloomberg
February 1, 2021

Nintendo and Starlight Children’s Foundation
Gaming - Non-Profit - Partnerships

Nintendo of America partnered with nonprofit the Starlight Children's Foundation to bring Nintendo gaming stations to children being treated in hospitals. Nintendo collaborated with Starlight Child...

Nintendo and Starlight
January 22, 2021

Super Nintendo World delays park opening
Attractions

Universal Studios Japan announced today that it has postponed the grand opening of its Super Nintendo World land indefinitely, due to the proliferation of Covid cases around Osaka. The land had been s...

Theme Park Insider
January 14, 2021

Super Mario 3D World will launch in February alongside a new N...
Gaming

Super Mario 3D World, an enhanced version of the original game that bundles in a new expansion called Bowser’s Fury, will launch on February 12th for the Switch. Nintendo announced the news today al...

The Verge
January 12, 2021

More than half of Americans turned to video games during lockd...
Gaming

With 2020 consumed almost entirely by the COVID-19 pandemic, more than half of US residents turned to video games to fill the time. According to Nielsen company SuperData’s 2020 year in review, 55 p...

The Verge
January 7, 2021

How the Nintendo Switch thrived in a year of next-gen consoles
Gaming

Demand for this adaptive portable device is yet to cease and has only gotten stronger as families of gamers have found themselves stuck indoors looking for mindful, accessible escapism. Nintendo has f...

TechRadar
December 31, 2020

Games top the charts as Amazon reveals record-breaking holiday...
Retail - Toys

Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to fam...

The Toy Book
December 29, 2020

How the Video Game Industry Quietly Powered Through a Pandemic
Gaming

From breakout "COVID" hits to the rise of in-game musical events, record franchise sales and the launches of two next-gen consoles, the year 2020 has actually been eventful for games. While the corona...

Hollywood Reporter
December 24, 2020

Watch ‘Mario’s Dad’ show off Super Nintendo ...
Attractions

Nintendo hosted a 15-minute livestream from Universal Studios Japan's upcoming Super Nintendo World land, starring legendary Nintendo designer Shigeru Miyamoto, or as he calls himself below, "Mario's ...

Theme Park Insider
December 22, 2020

20-in-20 Movie Marketing Partnerships: Sonic
Dining - Partnership Blogs - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 21, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

20-in-20 Gaming Marketing Partnerships: Animal Crossing
Gaming - Household - Non-Profit - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 18, 2020

Funimation to Launch as Only Anime App on Nintendo Switch
Gaming - Press Releases - Streaming

GAME ON FOR ANIME FANS! FUNIMATION TO LAUNCH AS ONLY ANIME APP ON NINTENDO SWITCH Funimation App Will Be Available on Nintendo Switch in the US and Canada with Plans to Expand in Other Ter...

Faisal Hussain
December 16, 2020

Jakks Pacific levels up deal for more Nintendo, Super Mario to...
Gaming - Toys

The news follows the success of Jakk’s Super Mario It’s-A Me Mario! and Boo Mansion Playset this year. Jakks Pacific inked an extension of its licensing deal with Nintendo of America to maintain g...

The Toy Book
December 16, 2020

2020 Fun Listicles? Yes, there was actually fun to be had in 2...
Listicles

If you've been following our Listicle of Listicles, you've been served recaps in TV, Film, Streaming, Music, Tech, and Gaming. But, let's not forget ALL THE FUN WE HAD this year! Am I trying to hard t...

Faisal Hussain
December 16, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Tech’s biggest winners in 2020
Electronics - Gaming - Health & Beauty - Tech

Despite everything we’ve all been through, though, there were a few bright spots in the world of tech. Console makers blessed us with mouthwatering next-gen hardware, while Apple wowed the industry ...

Engadget
December 15, 2020

Are the “Console Wars” Still Happening?
Gaming

The Battle Between Sony, Microsoft and Nintendo They have been installed on the podium of casual entertainment, and even professional pre and post COVID-19, globally. It is obvious, The Washington ...

Entrepreneur
December 15, 2020

Microsoft, Nintendo, and Sony commit to making gaming safer
Esports - Gaming

The three big game console makers — Microsoft, Nintendo, and Sony — have teamed together to commit to making gaming safer for everyone. This comes via a post from Microsoft on its Xbox Wire sit...

Venture Beat
December 14, 2020

Universal’s Super Nintendo World in opening in February
Attractions

It's been over five years now since Nintendo first announced plans to collaborate with Universal Studios on a real-world theme park. Now, Universal has announced a February 4, 2021, opening for the Ja...

Ars Technica
November 30, 2020

Super Nintendo Land will open in Japan on February 4th, 2021
Attractions - Gaming

Super Nintendo World, the much anticipated “life-size, living video game” theme park will open on February 4th in Osaka, Universal Studios Japan has announced. The opening date is a welcome surpri...

Engadget
November 30, 2020

Fortnite-themed Nintendo Switch bundle lands at Amazon, Best B...
Gaming

The Nintendo Switch was released three years ago, but it's still incredibly difficult to get your hands on one, particularly in the hullabaloo of Black Friday and Cyber Monday sales. But now there's a...

CNET
November 30, 2020

Cold Stone Creamery selling Nintendo collectible spoons
Dining - Gaming

The company will feature three different Mario themed spoons featuring your favorite Mario from the Super Mario Bros., Super Mario 64, and Super Mario 3D World + Bowser's Fury games. To further comme...

QSR Magazine
November 30, 2020

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