Adweek’s Top 10 Weirdest Ads of 2021
Branding - CPG

While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape...

January 5, 2022

Fake Dairy is Creating Flavor Challenges for Food Science

Tastes change. It’s a mantra applied to most consumer-facing industries. But what if your industry is actual taste — flavor — and your consumers are looking for new kinds of products but do not,...

August 16, 2021

Oat Milk is Everywhere—Here’s Why
Beverages - CPG - Dining

In March, Starbucks rolled out the option only to sell out a month later. Silk added oat milk to its line of plant-based milks in April. Oatly had a splashy IPO in May. And a slew of new ad campaigns,...

June 21, 2021

Starbucks’ Ingredient Shortage Affects 25 Menu Items
Beverages - Dining - Retail

Social media is full of complaints from people voicing their frustration about not being able to order their favorite drinks at Starbucks, including popular summer drinks like Peach Green Tea Lemonade...

June 9, 2021

Nestle Announces New Vegan Milk Brand to Compete with Oatly
Beverages - CPG

The pea-based milk alternative, called Wunda, will be available in France, the Netherlands and Portugal in the coming weeks, the Swiss maker of Nespresso coffee and Purina pet food said in a statement...

May 7, 2021

Danone to Launch Plant-Based Honest to Goodness Brand
Beverages - CPG - Health & Beauty - Retail

Danone unveiled Honest to Goodness, a line of plant-based coffee creamers, on Monday, hoping to capture some of the growing demand for non-dairy products as more consumers brew coffee at home. Gen Z ...

March 15, 2021

Brands are Starting to Add Carbon Labels to Their Packaging

The product inside has a carbon footprint of 24.50 grams per use, it explains. It’s a carbon label, and the brand is one of several companies to begin using them. The label also includes details abo...

Fast Company
March 5, 2021

Oatly Enters Starbucks Cafes Nationwide
Beverages - CPG - Dining

Coffee shops are a key part of Oatly’s marketing strategy and Oatly will be served nationwide at Starbucks cafes. The Swedish company is shaping up to have a big 2021, with its first Super Bowl ad a...

March 1, 2021

Oatly Confidentially Files for IPO
Beverages - CPG

Oatly, known for its oat milk products, has tie-ups with several cafes in the United States, including Starbucks and also sells its products online and in retail stores. The company, which sells its O...

February 23, 2021

Super Bowl LV: Ads by the Numbers

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

Super Bowl 2021 Ads: Here Are the Most-Watched Spots on YouTub...
Branding - CPG - Sports - Television

The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into t...

February 8, 2021

How Oatly accelerated growth during the pandemic
Beverages - CPG

In a year of adversity, oat milk is on top, with dollar sales up 212% above last year. Oatly's North America President Mike Messersmith explains why the beverage is seeing explosive growth now. For...

Food Dive
November 16, 2020

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