Truly Hard Seltzer targets millennials shunning Dry January
Beverages

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

O’Doul’s and Match connect for sober-curious virtu...
Beverages - Online

O'Doul's and Match are partnering to offer Virtual Date Kits, per details emailed to Marketing Dive. O'Doul's is a non-alcoholic beer marketed by AB InBev. The kit includes limited-edition O'Doul's c...

Marketing Dive
January 14, 2021

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