Netflix & Old Spice Team Up to Make WITCHER Scents
CPG - Streaming

Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant ge...

December 16, 2021

Skittles, Snickers, Old Spice Team with TikTok Creators to Rem...
CPG - Influencers

“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagi...

July 30, 2021

P&G Partners with TikTok Creators to Remake Old SpiceR...
CPG - Tech

To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”. The orig...

TikTok, P&G, Old Spice
May 19, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

April 27, 2021

P&G’s Old Spice to Open First Barbershop, Doubling ...
Health & Beauty

Old Spice, the men's grooming brand marketed by Procter & Gamble, next month will open its first barbershop that will also serve as a digital content studio, retail store and test lab to help deve...

Marketing Dive
February 17, 2021

P&G Taps Old Spice & Secret for Refillable Deodorant...
CPG - Health & Beauty - Household

In an effort to help reduce plastic waste, Secret and Old Spice are launching refillable antiperspirant cases beginning this month. Additionally, both brands will expand their offering of aluminum fre...

Business Wire
February 10, 2021

NFL playbook: tracking how brands are marketing around an unce...

A continually updated look at how marketers are adapting

November 12, 2020

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