“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads.
TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagi...
To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”.
The orig...
At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...
Old Spice, the men's grooming brand marketed by Procter & Gamble, next month will open its first barbershop that will also serve as a digital content studio, retail store and test lab to help deve...
In an effort to help reduce plastic waste, Secret and Old Spice are launching refillable antiperspirant cases beginning this month. Additionally, both brands will expand their offering of aluminum fre...
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