Delta Air Lines and the LA28 Olympic and Paralympic Games has introduced a co-created emblem featuring Delta’s “A,” further cementing Delta’s commitment to the Olympic and Paralympic movement ...
A second NBCUniversal sports cable outlet is getting ready to finish its game.
NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largel...
NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics Opening Ceremony across multiple platforms on Friday, a new record-low for the event since NBCUniversal began broa...
Rakuten Rewards plans to run its first Super Bowl commercial in February, an effort to use television’s biggest broadcast of the year in part to help U.S. consumers understand what it does.
In the ...
NBC likely will never admit it, but the Comcast-owned network must be so relieved that the Tokyo Olympics is finally over.
Just over 24 hours after the 17 days of the pandemic-delayed Games of the XX...
As the Tokyo Olympic Games wrap up Sunday, fans should be, and surely are, grateful to the work that went in to preserve the quadrennial athletic event, even a year later than originally scheduled due...
Ultimately lacking the Covid catastrophe or shutdown that many predicted, the Tokyo Olympics officially ended today in a near empty somber stadium with little more than a handful of athletes and a Jap...
At the Tokyo 2020 Olympics, TikTok is front and center. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life i...
Through the first week of the Summer Olympics, NBCUniversal’s primetime audience has fallen precipitously — by almost 42 percent — compared to the last summer games in 2016. Given the way viewer...
NBCUniversal’s second-quarter adjusted earnings rose nearly 13 percent, helped by a return of the entertainment unit’s theme parks business to profitability after a year-ago loss due to the corona...
A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games.
Though the 2020 Tokyo Summer Olympics have been plagued by uncertainty due to COVID-19 and controvers...
There are two things that have made Americans fall head over heels for soccer recently: Apple TV+s Ted Lasso and the U.S. Soccer Womens Nation Team (or USWNT for short). The first is a hit critica...
Olympics organizers can breathe a very brief sigh of relief. Unlike virtually every other aspect of these pandemic-beset Summer Games, the opening ceremony was carried off Friday night in Tokyo withou...
NBCUniversal views the Games’ yearlong delay as "an advantage" since it now knows the platform’s user base, but even with a "big event" boost it has a long way to go to catch up to rivals.
One of...
Brisbane has been officially selected to host the 2032 Olympics, marking the Games’ return to Australia 32 years after the 2000 Sydney Olympics.
The selection was not unexpected: In February, Brisb...
Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently.
The consumers—whose reactions were c...
Toyota Motor Corp., a top corporate sponsor for the 2020 Tokyo Olympics, has decided to pull all of its Olympics-related TV commercials in Japan.
Japanese media speculated Monday that the decision wa...
NBCU execs are wrestling with what could be their biggest sports challenge yet: the Quiet Olympics.
Broadcasting and streaming the Tokyo Summer Games already had a high degree of difficulty due to th...
The summer Olympic Games in Tokyo will be held without spectators, due to rising numbers of COVID-19 infections, it was announced on Thursday evening.
The move follows the declaration of a state of e...
A month after production on NBC’s new competition series “Ultimate Slip ‘N Slide” was shut down by a diarrhea outbreak, the $18 million show has been pulled from its planned post-Olympics debu...
YouTube TV, Google's live TV streaming service designed to replace cable, is getting more pixels. Starting Monday, subscribers can add an upgrade package, called 4K Plus, which delivers TV programming...
NBCUniversal is giving its Peacock streaming service live streaming rights to some of the most high-profile events from the upcoming Tokyo Olympics.
The company says that Peacock will stream men’s ...
Airbnb, in partnership with the International Olympic Committee, announced the launch of a new initiative that will provide elite athletes, Olympians and Paralympians, with Airbnb accommodation credit...
Airbnb launched its Athlete Travel Grant program on Monday in partnership with the International Olympic Committee. Starting with this year’s Tokyo Games, Airbnb will offer $2,000 in site credit to ...
It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. The perennial chocolate and peanut butter powerhouse...
Media group Discovery has announced the launch of new content to support its broadcast across Europe of the postponed 2020 summer Olympic Games in Tokyo.
The new content will be launched as Wednesday...
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games.
...
Comcast and NBCUniversal leaders are hopeful that the summer Olympic Games will be held in Tokyo later this year despite uncertainty about the feasibility of large gatherings because of the coronaviru...
The conglomerate has spent billions on rights and bet on the games to boost its streaming platform — and will take a hit if the event is scrapped or delayed.
The Tokyo Olympics, set to begin July 23...
Through the Brazilian Confederation of Games and Esports (CBGE), the Global Esports Federation (GEF) has an ally in Brazil for its efforts to include esports at the Olympic Games.
For the full stor...
Through these initiatives, NBC Olympics and Twitter will connect Twitter’s engaged audience in the United States to the Olympic athletes, the host city, and the Games’ most unforgettable moments. ...
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