Elton John’s New Series Pairs Music Stars & Olympic...
Music - Sports

The Olympic Channel original series "From the Top: Olympians and Rockstars" premieres Monday with Yungblud & Sky Brown episode. Based on his Instagram posts, Elton John loves the Olympics. Plus, ...

Billboard
August 13, 2021

Tokyo Olympics Fall To All-Time Summer Viewership Low For NBC
Sports - Streaming - Television

NBC likely will never admit it, but the Comcast-owned network must be so relieved that the Tokyo Olympics is finally over. Just over 24 hours after the 17 days of the pandemic-delayed Games of the XX...

Deadline
August 10, 2021

Will the Olympics Ever Win Lost Viewers Back?
Sports - Television

As the Tokyo Olympic Games wrap up Sunday, fans should be, and surely are, grateful to the work that went in to preserve the quadrennial athletic event, even a year later than originally scheduled due...

Variety
August 9, 2021

Tokyo Olympics Close with Eyes Now on Paris 2024
Sports - Television

Ultimately lacking the Covid catastrophe or shutdown that many predicted, the Tokyo Olympics officially ended today in a near empty somber stadium with little more than a handful of athletes and a Jap...

Deadline
August 9, 2021

Olympic Athlete TikToks Bring Fashion Brands Along for the Rid...
Fashion - Health & Beauty - Influencers - Online - Retail

At the Tokyo 2020 Olympics, TikTok is front and center. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life i...

Glossy
August 4, 2021

Olympics TV Ratings Haven’t Fallen More Than Broadcast TV as...
Sports - Streaming - Television

Through the first week of the Summer Olympics, NBCUniversal’s primetime audience has fallen precipitously — by almost 42 percent — compared to the last summer games in 2016. Given the way viewer...

Hollywood Reporter
August 2, 2021

NBCUniversal Expects Tokyo Olympics to Turn a Profit
Sports - Streaming - Television

NBCUniversal’s second-quarter adjusted earnings rose nearly 13 percent, helped by a return of the entertainment unit’s theme parks business to profitability after a year-ago loss due to the corona...

Hollywood Reporter
July 29, 2021

How Brands are Riding the Olympic Wave
Branding - Sports - Streaming - Television

A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games. Though the 2020 Tokyo Summer Olympics have been plagued by uncertainty due to COVID-19 and controvers...

AdAge
July 28, 2021

Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Ol...
Sports - Streaming

There are two things that have made Americans fall head over heels for soccer recently: Apple TV+‘s Ted Lasso and the U.S. Soccer Women’s Nation Team (or USWNT for short). The first is a hit critica...

Decider
July 23, 2021

Tokyo Olympics Open Under COVID Cloud
Sports

Olympics organizers can breathe a very brief sigh of relief. Unlike virtually every other aspect of these pandemic-beset Summer Games, the opening ceremony was carried off Friday night in Tokyo withou...

Hollywood Reporter
July 23, 2021

Can Peacock Stick Landing at Tokyo Olympics?
Sports - Streaming

NBCUniversal views the Games’ yearlong delay as "an advantage" since it now knows the platform’s user base, but even with a "big event" boost it has a long way to go to catch up to rivals. One of...

Hollywood Reporter
July 22, 2021

Brisbane Confirmed to Host 2032 Summer Olympics
Live Entertainment - Sports

Brisbane has been officially selected to host the 2032 Olympics, marking the Games’ return to Australia 32 years after the 2000 Sydney Olympics. The selection was not unexpected: In February, Brisb...

Deadline
July 21, 2021

Olympic Athletes Hype Milk By Training in a Grocery Store Frid...
Beverages - Sports

Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers—whose reactions were c...

Adweek
July 20, 2021

Toyota Cancels Tokyo Olympics TV Ads
Automotive - Sports - Television

Toyota Motor Corp., a top corporate sponsor for the 2020 Tokyo Olympics, has decided to pull all of its Olympics-related TV commercials in Japan. Japanese media speculated Monday that the decision wa...

Hollywood Reporter
July 19, 2021

Olympics Broadcast Wrestles With Pandemic’s Effects
Sports - Television

NBCU execs are wrestling with what could be their biggest sports challenge yet: the Quiet Olympics. Broadcasting and streaming the Tokyo Summer Games already had a high degree of difficulty due to th...

Variety
July 15, 2021

Tokyo Olympic Games to Be Held Without Spectators
Sports - Television

The summer Olympic Games in Tokyo will be held without spectators, due to rising numbers of COVID-19 infections, it was announced on Thursday evening. The move follows the declaration of a state of e...

Variety
July 8, 2021

NBC’s ‘Ultimate Slip ‘N Slide’ Pulled From Planned Pos...
Television

A month after production on NBC’s new competition series “Ultimate Slip ‘N Slide” was shut down by a diarrhea outbreak, the $18 million show has been pulled from its planned post-Olympics debu...

The Wrap
July 2, 2021

YouTube TV Adds 4K, Offline Downloads & Better Sports Sea...
Online - Streaming - Tech - Television

YouTube TV, Google's live TV streaming service designed to replace cable, is getting more pixels. Starting Monday, subscribers can add an upgrade package, called 4K Plus, which delivers TV programming...

CNET
June 29, 2021

NBCUniversal Gives Peacock Prime Olympics Rights
Streaming - Television

NBCUniversal is giving its Peacock streaming service live streaming rights to some of the most high-profile events from the upcoming Tokyo Olympics. The company says that Peacock will stream men’s ...

Hollywood Reporter
June 24, 2021

The Olympics | Airbnb
Household - Partnerships - Sports - Travel

Airbnb, in partnership with the International Olympic Committee, announced the launch of a new initiative that will provide elite athletes, Olympians and Paralympians, with Airbnb accommodation credit...

The Olympics | Airbnb
May 7, 2021

Airbnb Gives Olympians a Home Away From Home
Branding - Sports - Travel

Airbnb launched its Athlete Travel Grant program on Monday in partnership with the International Olympic Committee. Starting with this year’s Tokyo Games, Airbnb will offer $2,000 in site credit to ...

Sport Techie
April 20, 2021

Reese’s Brand Creates the Ultimate Team for Olympics Ad ...
Branding - CPG - Sports

It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. The perennial chocolate and peanut butter powerhouse...

PR Newswire
April 14, 2021

Discovery to Mark Tokyo 2020 Milestone with New Content Series
Sports - Streaming - Television

Media group Discovery has announced the launch of new content to support its broadcast across Europe of the postponed 2020 summer Olympic Games in Tokyo. The new content will be launched as Wednesday...

Sport Business Pro
April 12, 2021

Comcast Extends Team USA Sponsorship through 2028, Aligns with...
Branding - Sports - Television

Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games. ...

Sport Business
March 15, 2021

NBCUniversal Chief ‘Pretty Confident’ Tokyo Summer Olympic...
Attractions - Live Entertainment - Sports

Comcast and NBCUniversal leaders are hopeful that the summer Olympic Games will be held in Tokyo later this year despite uncertainty about the feasibility of large gatherings because of the coronaviru...

Hollywood Reporter
January 28, 2021

NBC’s Olympic Fears: Broadcaster Awaits Decision on Tokyo Ga...
Sports - Television

The conglomerate has spent billions on rights and bet on the games to boost its streaming platform — and will take a hit if the event is scrapped or delayed. The Tokyo Olympics, set to begin July 23...

Hollywood Reporter
January 27, 2021

Brazilian Esports Organization Pushes for Olympics Inclusion
Esports - Sports

Through the Brazilian Confederation of Games and Esports (CBGE), the Global Esports Federation (GEF) has an ally in Brazil for its efforts to include esports at the Olympic Games. For the full stor...

Esports Observer
October 23, 2020

USWNT doesn’t invite some its biggest stars to October train...
Sports

In preparation for the 2021 Tokyo Olympics, some of women’s soccer’s biggest stars were not invited to participate in training camp. Alex Morgan, Rose Labelle, Tobin Heath, and other big names wer...

Insider
October 20, 2020

NBC Olympics, Twitter Extend Digital Content Partnership for T...
Sports - Streaming - Television

Through these initiatives, NBC Olympics and Twitter will connect Twitter’s engaged audience in the United States to the Olympic athletes, the host city, and the Games’ most unforgettable moments. ...

Sports Video
October 9, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.