Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

Oscar Mayer Introduces Extensive Brand Refresh
Agencies - Branding - CPG

Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...

FoodDive
April 28, 2021

Oscar Mayer Is Recruiting a New Class of Wienermobile Drivers
Automotive - CPG

Oscar Mayer announced Wednesday that it's accepting applicants for its 34th class of "Hot Dog High," the two-week training course that prepares people to be official Hotdoggers. Graduates of the progr...

The Drive
January 15, 2021

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