Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

PATRÓN Tequila and Grammy-Nominated Musician Michelle Zauner ...
Beverages - Partnerships - Press Releases

ATOTONILCO EL ALTO, Jalisco, Mexico, Dec. 16, 2021 /PRNewswire/ -- PATRÓN Tequila, the world's number one ultra-premium tequila, is teaming up with multi-hyphenate musician and bold innovator Michell...

Nicholas Fox
December 16, 2021

Bacardi Builds Out its DTC Channel with New Recipe App
Beverages - Branding - Online - Tech

Bacardi Limited is betting on longterm at-home drinking. Last month the parent company of Grey Goose and Patron launched a recipes-focused app called Mix Lab. The platform is meant to build on the com...

Modern Retail
March 26, 2021

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