PEEPS Brand and Hilton Easton invite fans to stay in the first...
Branding - CPG - Press Releases - Travel

BETHLEHEM, Pa., Jan. 30, 2024 /PRNewswire/ -- To kick off the Easter season, the PEEPS® Brand, the iconic Marshmallow candy brand synonymous with the spring season, is offering fans the sweetest ...

Tiger Schenkman
January 30, 2024

New Year, New PEEPS Marshmallow! Iconic Candy Brand Launches S...
Beverages - CPG - Partnerships - Press Releases

BETHLEHEM, Pa., Jan. 9, 2023 /PRNewswire/ -- The New Year is finally here, and what better way to celebrate than by snacking on sweet PEEPS® Marshmallow Chicks and Bunnies! As the number one non-ch...

Faisal Hussain
January 9, 2023

Cold Stone Creamery Welcomes Spring with New PEEPS Flavored Ic...
CPG - Dining - Partnerships - Press Releases

SCOTTSDALE, Ariz., April 1, 2022 /PRNewswire/ -- Spring has sprung and this year, Cold Stone Creamery is highlighting one of the tastiest treats of the season with our new PEEPS® Flavored Ice C...

Faisal Hussain
April 7, 2022

Sally Hansen & Peeps Collab on Spring Nail Polish Line
CPG - Health & Beauty

You’re probably used to kicking off spring with all your favorite candies like Peeps. After all, the fluffy marshmallow treats are always such a colorful way to brighten up the season. Now, you can ...

Elite Daily
March 21, 2022

PEEPS Brand Introduces All-New Customizable PEEPS Marshmallow ...
CPG - Press Releases

Bethlehem, PA. – February 15, 2022 – Attention PEEPS® fans! Just in time for Spring, marshmallow lovers can now put their own unique spin on the iconic PEEPS® Chicks. The beloved PEEPS® Bra...

Abby Calcara
March 7, 2022

Pepsi Blue is Coming Back for the First Time Since 2004

For the first time since 2004, the bright blue beverage will be available in the U.S., the company announced Thursday. Pepsi Blue will be in stores nationwide by May 3, according to an email from Peps...

USA Today
April 26, 2021

Animated Peeps Candy Movie Is in the Works
CPG - Theatrical

Peeps are really having a moment right now. Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated The Mauritanian, have acquired t...

April 6, 2021

This Map Shows the Most Popular Easter Treat in Every State

EASTER ISN’T QUITE Halloween, but it’s making an admirable attempt. Candy has become a staple of Easter, whether it’s Cadbury Creme Eggs, Jelly Beans, or the controversial Peeps. We might not be...

Matador Network
April 2, 2021

Peeps are Back With a Vengeance
CPG - Retail - Sponsorships

Everything is coming up Peeps this Easter. Pepsi has launched a limited edition Peeps soda. 7-Eleven is serving a Peeps latte, convenience chain QuickChek a Peeps Smoothie. Kellogg has Peeps "marshma...

CNN Business
April 2, 2021

Oreo Cookies & Creme Eggs are Back With a Twist for the E...
CPG - Retail

Tis the season for egg-shaped food and pastel colors. Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...

USA Today
March 29, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

Peeps and Build-A-Bear
CPG - Partnerships - Toys

PEEPS partnered with Build-A-Bear Workshop for an exciting collaboration built around Easter 2021.

Peeps and Build-A-Bear
March 10, 2021

There’s a Peeps Makeup Collection Coming, With Chick-Sha...
CPG - Health & Beauty

There isn't much candy out there that's quite as divisive as Peeps. Just two weeks ago, for example, my colleagues got into a mini debate about the snack ahead of a staff meeting, falling on both ends...

March 5, 2021

This Beloved Candy Is Coming Back After a Severe Shortage

After the production of seasonal candies was suspended last year because of the COVID-19 pandemic, new Peeps in fun holiday shapes are returning to grocery store shelves in time fo...

January 29, 2021

Just Born to host virtual Peeps Chick Drop
CPG - Live Entertainment

Each year, Just Born drops a 4.9-foot tall, 400-lb. yellow Peeps Chick, similar to the crystal ball in New York CityÕs Times Square. The Bethlehem, Pa-based company also hosts two-days of activities ...

Candy Indsutry
December 24, 2020

From Crocs to Uggs, ugly shoes have won
Branding - Fashion - Retail

The brand also is introducing a seasonal ready-to-wear collection featuring 30 unisex, comfortable styles that will be sold at Nordstrom and at Ugg retail locations as a way to further expand into app...

Retail Dive
December 6, 2020

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