Pepsi Blue is Coming Back for the First Time Since 2004
Beverages

For the first time since 2004, the bright blue beverage will be available in the U.S., the company announced Thursday. Pepsi Blue will be in stores nationwide by May 3, according to an email from Peps...

USA Today
April 26, 2021

Animated Peeps Candy Movie Is in the Works
CPG - Theatrical

Peeps are really having a moment right now. Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated The Mauritanian, have acquired t...

Complex
April 6, 2021

This Map Shows the Most Popular Easter Treat in Every State
CPG

EASTER ISN’T QUITE Halloween, but it’s making an admirable attempt. Candy has become a staple of Easter, whether it’s Cadbury Creme Eggs, Jelly Beans, or the controversial Peeps. We might not be...

Matador Network
April 2, 2021

Peeps are Back With a Vengeance
CPG - Retail - Sponsorships

Everything is coming up Peeps this Easter. Pepsi has launched a limited edition Peeps soda. 7-Eleven is serving a Peeps latte, convenience chain QuickChek a Peeps Smoothie. Kellogg has Peeps "marshma...

CNN Business
April 2, 2021

Oreo Cookies & Creme Eggs are Back With a Twist for the E...
CPG - Retail

Tis the season for egg-shaped food and pastel colors. Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...

USA Today
March 29, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

Peeps and Build-A-Bear
CPG - Partnerships - Toys

PEEPS partnered with Build-A-Bear Workshop for an exciting collaboration built around Easter 2021.

Peeps and Build-A-Bear
March 10, 2021

There’s a Peeps Makeup Collection Coming, With Chick-Sha...
CPG - Health & Beauty

There isn't much candy out there that's quite as divisive as Peeps. Just two weeks ago, for example, my colleagues got into a mini debate about the snack ahead of a staff meeting, falling on both ends...

Popsugar
March 5, 2021

This Beloved Candy Is Coming Back After a Severe Shortage
CPG

After the production of seasonal candies was suspended last year because of the COVID-19 pandemic, new Peeps in fun holiday shapes are returning to grocery store shelves in time fo...

Eatthis
January 29, 2021

Just Born to host virtual Peeps Chick Drop
CPG - Live Entertainment

Each year, Just Born drops a 4.9-foot tall, 400-lb. yellow Peeps Chick, similar to the crystal ball in New York CityÕs Times Square. The Bethlehem, Pa-based company also hosts two-days of activities ...

Candy Indsutry
December 24, 2020

From Crocs to Uggs, ugly shoes have won
Branding - Fashion - Retail

The brand also is introducing a seasonal ready-to-wear collection featuring 30 unisex, comfortable styles that will be sold at Nordstrom and at Ugg retail locations as a way to further expand into app...

Retail Dive
December 6, 2020

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