SoulCycle Exchanges Used Peloton Bikes for In-Person Classes
Health & Beauty - Household - Sports

Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive. The limited-time ...

Marketing Dive
July 27, 2022

Peloton Unveils New Brand Positioning, New Campaign, and First...
Branding - Electronics - Health & Beauty - Press Releases - Retail

NEW YORK, May 9, 2022 /PRNewswire/ -- Peloton is rolling out a major brand refresh and new creative platform, all focused on being the most motivating brand in the world. The new brand strategy ele...

Faisal Hussain
May 9, 2022

Nike, Amazon Reportedly Considering Peloton Acquisition
Health & Beauty - Online - Retail - Tech

Amazon and Nike are considering bids to acquire fitness company Peloton, according to reports Friday from The Wall Street Journal and Financial Times. Other suitors could include Apple or private equi...

February 7, 2022

What Peloton Can Learn From Crockpot’s ‘This Is Us’ Cris...
Health & Beauty - Television

One unexpected brand is trending following the premiere of Sex and the City’s reboot on Thursday: Peloton. Spoiler: During the first episode, character John James "Mr. Big" Preston dies of a heart ...

Ad Age
December 14, 2021

And Just Like That… Chris Noth & Ryan Reynolds Team...
Branding - Health & Beauty - Streaming

And just like that, Chris Noth is back for another Peloton bike ride. On Sunday, Ryan Reynolds shared a Peloton ad to Twitter featuring Noth and the fitness company’s real-life instructor Jess King...

The Hollywood Reporter
December 13, 2021

Delta Airlines Updates Streaming In-Flight Entertainment as Tr...
Streaming - Travel

As air travel continues to rebound from the depths of Covid, a longtime corner of show business — in-flight entertainment — is also being reimagined for the streaming era. Approaches vary widely....

November 19, 2021

Peloton Classes are Coming to Your Next Delta Flight
Streaming - Travel

It's hard to relax on a flight, but Peloton is hoping to help. The fitness company is partnering with Delta Air Lines to bring some of its classes to the airline's in-flight entertainment systems. Fi...

November 3, 2021

Peloton And Spotify Pump Up Their Partnership
Health & Beauty - Music

Peloton and Spotify are pumping up their partnership. Beginning November 3, the fitness brand now has its own dedicated shelf within the Spotify Workout Hub that includes seven rotating playlists from...

November 3, 2021

Beyoncé and Peloton Expand Content Series
Health & Beauty - Music

Beyoncé and Peloton are teaming up again. On Tuesday, the singer and the connected fitness company will launch the latest installment of the Peloton x Beyoncé Artist Series. It will include 72 hour...

Yahoo Life
October 18, 2021

Peloton Launches Private Label Apparel Brand, Peloton Apparel
Fashion - Health & Beauty - Press Releases

NEW YORK, Sept. 9, 2021 /PRNewswire/ -- Peloton, the leading interactive fitness platform, today announced the launch of its private label apparel brand, Peloton Apparel. The inaugural collection fo...

Faisal Hussain
September 10, 2021

UnitedHealthcare to Provide Millions of Members with Year-Long...
Health & Beauty - Online - Partnerships - Press Releases - Tech

MINNETONKA, Minn., and NEW YORK : UnitedHealthcare, part of UnitedHealth Group (NYSE:UNH), and Peloton (Nasdaq: PTON) are working together to provide millions of Americans with access — at no addit...

Faisal Hussain
August 19, 2021

Peloton Plans to Launch In-App Video Game
Gaming - Health & Beauty

Peloton is entering the video game business. Today the company announced its latest idea to get people to exercise: an in-app video game tentatively called Lanebreak. The game, which will only be avai...

The Verge
July 19, 2021

Best-Paying Music Streaming Services for Artists: Peloton?
Music - Streaming

One of the streaming platforms that pays out the highest amount of artist royalties for every song played isn’t Spotify, Apple Music, or the supposedly artist-friendly Tidal—it’s Peloton. That i...

July 14, 2021

Americans Head Back to Gyms as Interest in Home Workouts Wanes
Health & Beauty - Household

As Covid restrictions ease across the country, vaccines are jabbed into arms and fitness centers revoke mask-wearing policies, more people are heading back to the gym, new research shows. Jefferies h...

June 18, 2021

Restaurants (McD’s, Taco Bell, Jack in the Box, Others) ...
Dining - Online - Retail - Tech

The loyalty program wars are coming. Starbucks, Panera Bread and Domino’s Pizza paved the way, while Chipotle Mexican Grill launched its own version in 2019. But the last year has brought even more ...

June 14, 2021

Peloton Recalls All Treadmills After a Child’s Death �...
Health & Beauty - Household - Retail

Peloton recalled its Tread+ and Tread treadmills Wednesday, and the company admitted it was wrong to fight the Consumer Product Safety Commission's request that it do so. About 125,000 treadmills are...

May 5, 2021

Companies That Thrived During Covid Hope Customers Stick Aroun...
Health & Beauty - Household - Online - Tech

Although 2020 was rough for most companies — to say the least — some bucked the trend. The pandemic forced consumers to learn, workout, socialize and more in new ways. That boosted businesses usi...

CNN Business
April 28, 2021

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

Peloton is Adding Verzuz Battle Playlists
Branding - Health & Beauty - Music

Verzuz, the livestreaming battle series that Triller bought this month, is coming to Peloton. Peloton Verzuz will feature the music of two artists during fitness classes. The first of those takes plac...

Yahoo! Finance
March 30, 2021

Lowe’s Rethinks Annual Spring Sale for Design Focus
Household - Retail

Rather than just being the place that customers go to buy supplies for sanding a deck, Lowe’s also wants customers to think of it as a place to look for inspiration when designing their bedroom or b...

Modern Retail
March 25, 2021

Adidas & Peloton Are Launching a Clothing Line
Fashion - Household

The fitness platform has teamed up with Adidas to launch a collection of performance workout clothes and lifestyle pieces for rest days (aka Netflix marathons). What's even cooler? The collection was...

Pop Sugar
March 19, 2021

Retailers Brace for Months-Long Port Delays to Continue

As a result, they may also have to make costly investments to ensure products get into the hands of consumers of a timely manner, such as relying more on domestic suppliers or investing more in transp...

Modern Retail
March 11, 2021

Peloton Records First $1 Billion Quarter; Allocates $100 Milli...
Health & Beauty - Tech

With its key performance indicators sprinting ahead of the pack, Peloton’s delivery issues continue to drag on the connected fitness company’s performance. As detailed on its earnings call Thursda...

February 5, 2021

Joe Biden’s Peloton could be a White House security risk...
Health & Beauty - Tech

When Joe Biden moves into the White House, he may have to leave part of his workout routine behind. The president-elect’s Peloton could be seen by the Secret Service as a security threat, acco...

January 19, 2021

Peloton is now making its own music for its classes
Health & Beauty - Music

First it was Beyoncé. Now it's … Elvis? Peloton is unveiling its second music partnership, which includes custom-made tunes from the rock and roll icon. The fitness company is releasing remixes ...

December 31, 2020

Peloton bets Precor purchase will ease manufacturing delays
Health & Beauty - Tech

The deal should allow Peloton to accelerate production and shorten lead times, “which should boost sales and improve the customer experience,” Telsey said in a note to clients. She raised her pric...

December 22, 2020

Tech’s biggest winners in 2020
Electronics - Gaming - Health & Beauty - Tech

Despite everything we’ve all been through, though, there were a few bright spots in the world of tech. Console makers blessed us with mouthwatering next-gen hardware, while Apple wowed the industry ...

December 15, 2020

Peloton stock falls after Apple announces launch date for Fitn...
Electronics - Health & Beauty - Tech

Apple said Tuesday that Fitness+, which offers on-demand video workouts, will launch on December 14. Peloton, which offers a similar service as well as pricey cycling bikes and treadmills, saw shares ...

CNN Business
December 8, 2020

Brands Have Fun with ‘This Claim is Disputed’ Twit...
Branding - Just for Fun

Brands saw an opportunity to take part in the pop culture conversation, even with the meme’s political nature. For the full story, visit AdAge  -

November 25, 2020

Beyoncé inks multi-year partnership with luxury fitness brand...
Health & Beauty - Music

Beyoncé and Peloton worked closely to create a series of themed workout experiences via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and med...

Music Business Worldwide
November 10, 2020

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.