This fall, PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled.
Unmuddled cocktails are artfully crafted for those seeking experimentation, flavor variety and a...
National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods.
To celebrate the burger on May 28, a number of major food an...
Pepsi wants people to know what they’re missing.
In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout.
Gatorlyte join...
One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...
Pepsi debuted Pep's Place, a "fast-beverage" virtual restaurant that will operate mainly out of Famous Dave's Bar-B-Que locations in select markets for a limited time. It's a first for the company, an...
PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...
Pepsi unveiled the trailer for a reality TV show that it had teased last month with the launch of its mango-flavored cola. The PepsiCo-owned brand is working with Velocity, ViacomCBS's branded content...
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament.
Currently, Uefa offers eight global spon...
Peeps are really having a moment right now.
Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated The Mauritanian, have acquired t...
Tis the season for egg-shaped food and pastel colors.
Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...
Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too.
Pepsi and Peeps are collaborating on a new drink that combines the two extr...
PepsiCo is promoting its new mango-flavored cola with social media advertising that doubles as personal ads for singles seeking dates. The dating profiles are part of its bigger "Perfect Match" campai...
PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category.
The line is meant to appeal to energy-drink fans and draw in new co...
Pepsi is aiming for precision while preserving scale with a new performance marketing campaign promoting its Zero Sugar cola. The effort launching today across TV, digital and radio leverages data and...
PepsiCo, is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktai...
Pepsi is building out its work with soccer professionals and the UEFA Champions League in a campaign that shines a spotlight on music and sensory engagement.
The effort leans heavily into mobile chan...
Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m)
NFL replaced seat coverings with LED message boards for sh...
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...
Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...
In the program, employees mimic an imaginary distribution company that produces pallets with different products and ships those pallets to the warehouse, which then sends them to customers based on th...
After years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own.
“Cherries Wild” represents something different for the glitzy soda marketer, ...
Pepsi today kicked off a multichannel campaign in the lead-up to the Super Bowl, when the soda brand returns as the name sponsor of the halftime show. The centerpiece of the campaign is its first nati...
The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company.
Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...
Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...
Pepsi and Fox Entertainment are working together on the first show inspired by one of the soda maker's products. "Cherries Wild" is a game show that will feature a branded integration with Pepsi Wild ...
Panera Bread is promoting its new flatbread pizzas by partnering with Pepsi in a multichannel campaign that includes a social media sweepstakes to win a virtual pizza party.
Panera is giving away 1...
The soda-maker is giving away a handful of the boxes to those that participate in the contest on social media. Much like the special Apple Pie flavor the company announced last month, the Pepsi Spa Ki...
Pepsi, the NFL and Roc Nation have announced that The Weeknd will perform during the Pepsi Super Bowl LV Halftime Show on CBS.
For the full story, visit Variety - https://variety.com/2020/m...
As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...
Jesse will be the first-ever Black producer for the halftime show which will take place on Feb. 7th. Jesse is an accomplished and award-winning live event producer. He has worked with Jay-Z and Roc Na...
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