Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

Pepsi, Pizza Hut Put Soccer Fans In Paul Pogba’s Shoes With ...
Beverages - Dining - Gaming

Pepsi is teaming with Yum Brands chains Pizza Hut and KFC for activations related to soccer star Paul Pogba as the UEFA Champions League competition nears its close, per a news release. Together with...

Marketing Dive
May 11, 2022

Pepsi Partners With Billboard To Drop First-Ever Live NFT Mint...
Live Entertainment - Music

The Pepsi Mic Drop x Billboard Music Awards 'Winners’ Club' NFT Collection gives fans the chance to score free NFTs tied to each televised award and introduces the 'Pepsi Mic Drop Moment' There’s...

Billboard
May 11, 2022

How Coke and Pepsi’s Rivalry Shaped Marketing — and Where ...
Beverages - Branding - CPG - Retail

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...

MarketingDive
May 10, 2022

PEPSI Brings its New NITRO PEPSI Cola to Yankee Stadium by Giv...
Attractions - Beverages - CPG - Live Entertainment - Partnerships

NEW YORK, April 28, 2022 /PRNewswire/ -- Whether it's a thrilling slide into home plate, an effortless 100mph fastball or the perfect bat flip to celebrate a walk-off home run, baseball is all abou...

Faisal Hussain
April 28, 2022

LAFC and Pepsi Launch ‘Scarves Up for Good’ Commun...
Beverages - CPG - Fashion - Non-Profit - Partnerships

LOS ANGELES, April 6, 2022 /PRNewswire/ -- The Los Angeles Football Club (LAFC) and PepsiCo Beverages North America today officially launched the 'Scarves Up For Good' community giveback program wi...

Faisal Hussain
April 7, 2022

Pepsi and IHOP Find Sticky Solution To Partnership With Maple ...
Beverages

Pepsi and IHOP are hoping sweet-toothed drinkers will want the limited release Pepsi Maple Syrup Cola. The product “harmonizes” caramel flavoring from Pepsi with the maple syrup stylings of IHOP p...

Ad Week
March 25, 2022

How V8 is Rebranding to Fit Changing Tastes
Beverages - Branding - CPG

Legacy CPG brands are trying to become hip for a new generation of consumers. Nearly century-old V8, known largely for its tomato juice blend, is one such brand. Over the past five years, V8’s produ...

Modern Retail
March 18, 2022

Jones Soda Unveils Cannabis-Infused Sodas, Syrups and Gummies ...
Beverages - Branding - CPG

Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups. It’s a bold step for the publicly traded company, which is best known for its craft soda...

CNBC
March 11, 2022

MTV, TikTok, & Pepsi Team on New Music Competition Series
Beverages - Music - Online - Television

MTV has teamed with TikTok and Pepsi on a first-of-its-kind music competition series that showcases artists originally discovered on TikTok. Joe Jonas, Becky G and Sean Bankhead will serve as judges o...

Deadline
March 4, 2022

PEPSI Launches NITRO PEPSI, The First-Ever Nitrogen-Infused Co...
Beverages - Press Releases

PURCHASE, N.Y., Feb. 23, 2022 /PRNewswire/ -- The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since...

Faisal Hussain
February 24, 2022

The Wait Is Finally Over: New HARD MTN DEW Hits Shelves in Sel...
Beverages - Partnerships - Press Releases

BOSTON, Feb. 22, 2022 /PRNewswire/ -- The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold flavors, including original MTN DEW®, Baja...

Faisal Hussain
February 22, 2022

Applebee’s CMO on Embracing Everything From ’80s N...
Branding - Dining

Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. https://www.youtube.com/wat...

RestaurantDive
February 14, 2022

Verizon Returns to Super Bowl to Spotlight New 5G Internet Exp...
Beverages - Live Entertainment - Partnerships - Press Releases - Sports

NEW YORK – Verizon, an Official Technology Partner and the Official 5G Network of the NFL, returns to the Super Bowl for the fifth consecutive year with an in-game advertisement. Jim Carrey will re...

Faisal Hussain
February 10, 2022

Pepsi Drops Its First-Ever Donut Exclusively with Randy’...
Beverages - Dining - Press Releases

LOS ANGELES, Jan. 21, 2022 /PRNewswire/ -- Pepsi is introducing its first-ever, limited-edition Pepsi ColaCream Donut exclusively available at Randy's Donuts original Inglewood location. Fans can get ...

Nicholas Fox
January 21, 2022

Inside Pepsi’s Multimedia Halftime Show Plans for Super ...
Live Entertainment - Music - Sports

As Pepsi prepares for its eleventh year as the title sponsor of the Super Bowl Halftime Show, the beverage giant takes The Drum behind the scenes of its plan to elevate the entertainment experience. ...

The Drum
January 4, 2022

WNBA Players’ Union Looks to Expand Community Support Th...
Beverages - Sports

The WNBA players' union will look to continue its support for causes in each of the league's 12 markets and has formed a multiyear partnership with Pepsi to do so. For the WNBA's 25th season in 2021,...

ESPN
November 4, 2021

PEPSI Unveils New Limited-Edition Pepsi x Cracker Jack Flavore...
Beverages - CPG - Partnerships - Press Releases - Sports

PURCHASE, N.Y., Oct. 7, 2021 /PRNewswire/ -- Pepsi is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack, only availabl...

Faisal Hussain
October 7, 2021

Pepsi Expands Atlanta Footprint in Exclusive Beverage Partners...
Beverages - Dining - Partnerships - Press Releases

ATLANTA, Oct. 4, 2021 /PRNewswire/ -- In the latest example of its encroachment on its rival's territory, Pepsi today announced it will become the exclusive beverage partner of This Is It! Southern...

Faisal Hussain
October 4, 2021

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar to ...
Music - Sports

The first Super Bowl in Los Angeles this century will feature a star-studded halftime show befitting of Hollywood. Pepsi, the NFL and Roc Nation announced Thursday that Dr. Dre, Snoop Dogg, Eminem, M...

NFL
October 1, 2021

Dapper Dan and Pepsi Connect on ‘Made for Football Watching...
Fashion - Sports

Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...

Complex
September 9, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Why Do American Grocery Stores Still Have an Ethnic Aisle?
CPG - Retail

In 2019, Kroger, one of the world’s largest retailers, accelerated its effort to move products from the ethnic aisle into other parts of the store. Local retail chains, like Food Bazaar in the New Y...

The New York Times
August 10, 2021

Save Mart Partners with Fandango & Vudu to Send Shoppers ...
Retail - Streaming - Television - Theatrical

The Save Mart Companies and its banner stores have partnered with Fandango to provide movie rewards that shoppers can spend at theaters or on the Vudu streaming service. Dozens of items throughout st...

GroceryDive
July 20, 2021

PepsiCo to Launch Cocktail Mixer Line
Beverages

This fall, PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled. Unmuddled cocktails are artfully crafted for those seeking experimentation, flavor variety and a...

Beverage Industry
June 23, 2021

National Hamburger Day 2021 Deals at Burger King, Shake Shack ...
Dining - Retail

National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods. To celebrate the burger on May 28, a number of major food an...

Newsweek
May 28, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

Adweek
May 26, 2021

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Pepsi Launches Virtual Restaurant with Famous Dave’s
Beverages - Branding - Dining

Pepsi debuted Pep's Place, a "fast-beverage" virtual restaurant that will operate mainly out of Famous Dave's Bar-B-Que locations in select markets for a limited time. It's a first for the company, an...

Restaurant Business
May 4, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

Pepsi Blue is Coming Back for the First Time Since 2004
Beverages

For the first time since 2004, the bright blue beverage will be available in the U.S., the company announced Thursday. Pepsi Blue will be in stores nationwide by May 3, according to an email from Peps...

USA Today
April 26, 2021

Pepsi Unveils Branded Reality Dating Show to Tout New Mango Fl...
Beverages - CPG - Television

Pepsi unveiled the trailer for a reality TV show that it had teased last month with the launch of its mango-flavored cola. The PepsiCo-owned brand is working with Velocity, ViacomCBS's branded content...

Marketing Dive
April 14, 2021

UEFA Offers Regional Champions League Packages in China, US Us...
Branding - Sports - Tech - Television

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament. Currently, Uefa offers eight global spon...

Sport Business
April 13, 2021

Animated Peeps Candy Movie Is in the Works
CPG - Theatrical

Peeps are really having a moment right now. Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated The Mauritanian, have acquired t...

Complex
April 6, 2021

Oreo Cookies & Creme Eggs are Back With a Twist for the E...
CPG - Retail

Tis the season for egg-shaped food and pastel colors. Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...

USA Today
March 29, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Pepsi Turns Ads into Dating Profiles to Push New Mango-Flavore...
Beverages - CPG - Retail

PepsiCo is promoting its new mango-flavored cola with social media advertising that doubles as personal ads for singles seeking dates. The dating profiles are part of its bigger "Perfect Match" campai...

Marketing Dive
March 19, 2021

PepsiCo Unveils New Line of Mountain Dew Energy Drinks with Le...
Beverages - Branding - CPG - Sponsorships

PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category. The line is meant to appeal to energy-drink fans and draw in new co...

CNBC
March 17, 2021

Pepsi Deploys Customized Voice-Overs to Balance Personalizatio...
Beverages - CPG

Pepsi is aiming for precision while preserving scale with a new performance marketing campaign promoting its Zero Sugar cola. The effort launching today across TV, digital and radio leverages data and...

Marketing Dive
February 25, 2021

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