PepsiCo to Launch Cocktail Mixer Line

This fall, PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled. Unmuddled cocktails are artfully crafted for those seeking experimentation, flavor variety and a...

Beverage Industry
June 23, 2021

National Hamburger Day 2021 Deals at Burger King, Shake Shack ...
Dining - Retail

National Hamburger Day, which marks the end of National Hamburger Month, is a chance to honor one of the United States' most iconic foods. To celebrate the burger on May 28, a number of major food an...

May 28, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

May 26, 2021

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Pepsi Launches Virtual Restaurant with Famous Dave’s
Beverages - Branding - Dining

Pepsi debuted Pep's Place, a "fast-beverage" virtual restaurant that will operate mainly out of Famous Dave's Bar-B-Que locations in select markets for a limited time. It's a first for the company, an...

Restaurant Business
May 4, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

Pepsi Blue is Coming Back for the First Time Since 2004

For the first time since 2004, the bright blue beverage will be available in the U.S., the company announced Thursday. Pepsi Blue will be in stores nationwide by May 3, according to an email from Peps...

USA Today
April 26, 2021

Pepsi Unveils Branded Reality Dating Show to Tout New Mango Fl...
Beverages - CPG - Television

Pepsi unveiled the trailer for a reality TV show that it had teased last month with the launch of its mango-flavored cola. The PepsiCo-owned brand is working with Velocity, ViacomCBS's branded content...

Marketing Dive
April 14, 2021

UEFA Offers Regional Champions League Packages in China, US Us...
Branding - Sports - Tech - Television

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament. Currently, Uefa offers eight global spon...

Sport Business
April 13, 2021

Animated Peeps Candy Movie Is in the Works
CPG - Theatrical

Peeps are really having a moment right now. Deadline has learned that Christine and Mark Holder of Wonder Street, the producing team behind the Golden Globe-nominated The Mauritanian, have acquired t...

April 6, 2021

Oreo Cookies & Creme Eggs are Back With a Twist for the E...
CPG - Retail

Tis the season for egg-shaped food and pastel colors. Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...

USA Today
March 29, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Pepsi Turns Ads into Dating Profiles to Push New Mango-Flavore...
Beverages - CPG - Retail

PepsiCo is promoting its new mango-flavored cola with social media advertising that doubles as personal ads for singles seeking dates. The dating profiles are part of its bigger "Perfect Match" campai...

Marketing Dive
March 19, 2021

PepsiCo Unveils New Line of Mountain Dew Energy Drinks with Le...
Beverages - Branding - CPG - Sponsorships

PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category. The line is meant to appeal to energy-drink fans and draw in new co...

March 17, 2021

Pepsi Deploys Customized Voice-Overs to Balance Personalizatio...
Beverages - CPG

Pepsi is aiming for precision while preserving scale with a new performance marketing campaign promoting its Zero Sugar cola. The effort launching today across TV, digital and radio leverages data and...

Marketing Dive
February 25, 2021

PepsiCo looks to Disrupt Cocktail Mixer Category
Branding - CPG

PepsiCo, is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktai...

Beverage Industry
February 25, 2021

Pepsi Stimulates the Senses in ‘Fizz to Life’ Film...
Beverages - Online - Sports

Pepsi is building out its work with soccer professionals and the UEFA Champions League in a campaign that shines a spotlight on music and sensory engagement. The effort leans heavily into mobile chan...

Marketing Dive
February 23, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Kia will sit out Super Bowl, breaking 11-year streak
Automotive - Sports

Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...

January 29, 2021

Pepsi is Using Minecraft to Train Employees (Instead of Zoom)
Beverages - Tech

In the program, employees mimic an imaginary distribution company that produces pallets with different products and ships those pallets to the warehouse, which then sends them to customers based on th...

January 29, 2021

Pepsi Bets on TV’s ‘Cherries Wild’ to Hook Fans Who Won...
Beverages - Theatrical

After years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own. “Cherries Wild” represents something different for the glitzy soda marketer, ...

January 26, 2021

Pepsi promotes Super Bowl halftime show instead of running in-...
Beverages - Branding - Sports

Pepsi today kicked off a multichannel campaign in the lead-up to the Super Bowl, when the soda brand returns as the name sponsor of the halftime show. The centerpiece of the campaign is its first nati...

Marketing Dive
January 8, 2021

Top Brand Campaigns on TikTok
Branding - Online

The creativity behind the brands of 2020 that moved us in all the best ways has become a central part of the entertaining, inspiring, and connected TikTok experience. For the full story, visit TikT...

December 28, 2020

Pepsi announces ‘Cocoa’ Cola flavor
Beverages - Branding

While the name is of course a nod to its chief competitor, Coca-Cola, the new Pepsi flavor is all about cocoa. Pepsi is tapping into the popularity of the wintry beverage, containing not only cocoa bu...

December 20, 2020

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

December 18, 2020

Triller sets up NYX virtual pop-up shop
Health & Beauty - Online

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...

Marketing Dive
December 18, 2020

Pepsi teams with Fox on game show inspired by Wild Cherry flav...
Beverages - Television

Pepsi and Fox Entertainment are working together on the first show inspired by one of the soda maker's products. "Cherries Wild" is a game show that will feature a branded integration with Pepsi Wild ...

Mobile Marketer
December 17, 2020

Panera, Pepsi bite into virtual pizza party trend
Beverages - Dining

Panera Bread is promoting its new flatbread pizzas by partnering with Pepsi in a multichannel campaign that includes a social media sweepstakes to win a virtual pizza party. Panera is giving away 1...

Marketing Dive
December 14, 2020

Pepsi releases spa kit including cola-scented bath bombs
Beverages - Branding

The soda-maker is giving away a handful of the boxes to those that participate in the contest on social media. Much like the special Apple Pie flavor the company announced last month, the Pepsi Spa Ki...

December 3, 2020

The Weeknd to headline Pepsi Super Bowl LV Halftime Show
Live Entertainment - Music - Sports - Television

Pepsi, the NFL and Roc Nation have announced that The Weeknd will perform during the Pepsi Super Bowl LV Halftime Show on CBS.  For the full story, visit Variety  -

November 12, 2020

Triller Partners With Tech Firm Influential to Measure Influen...
Music - Online - Streaming

As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...

October 30, 2020

How Pepsi Got Suckered Into Every Hot Branding Trend

As if LaCroix, Liquid Death, and Topo Chico weren’t enough to keep the beverage aisle exciting, there’s a new water upstart slated to make its way onto supermarket shelves in the first quarter of ...

October 7, 2020

Jesse Collins named as EP for 2021 Superbowl Halftime Show
Sports - Television

Jesse will be the first-ever Black producer for the halftime show which will take place on Feb. 7th. Jesse is an accomplished and award-winning live event producer. He has worked with Jay-Z and Roc Na...

The Hollywood Reporter
September 29, 2020

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