PepsiCo & Celsius Announce Long-Term Distribution Agreeme...
Beverages - CPG - Partnerships - Press Releases

BOCA RATON, Fla., Aug. 1, 2022 /PRNewswire/ -- PepsiCo, Inc., (NASDAQ: PEP) and Celsius Holdings, Inc., (NASDAQ: CELH), maker of a leading global fitness energy drink, CELSIUS®, today announced ...

Faisal Hussain
August 1, 2022

PepsiCo to Build its Largest US Beverage Plant in Colorado
Beverages - CPG

PepsiCo’s beverage division plans to build a 1.2 million-square-foot manufacturing facility in Colorado that will be its largest plant in the U.S. when it opens next summer. The new bottling plant,...

Food Dive
July 15, 2022

Casey’s and MTN DEW Team up to Charge Your Outdoor Adventure...
Beverages - Partnerships - Press Releases - Retail

ANKENY, Iowa--(BUSINESS WIRE)--Today Casey’s® and MTN DEW® announce the launch of MTN DEW OVERDRIVE™, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s conve...

Faisal Hussain
June 14, 2022

Rockstar Energy Drink Announces Multi-Year Partnership with Ga...
Esports - Gaming - Music - Partnerships - Press Releases

PURCHASE., N.Y., June 2, 2022 /PRNewswire/ -- Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watc...

Faisal Hussain
June 6, 2022

Pepsi Teams With the Culinary Institute of America Consulting ...
Beverages - CPG - Dining

Pepsi this week introduced a pizza topped with soda-infused pepperoni ahead of National Pizza Party Day on May 20, according to a press release. The brand teamed with the Culinary Institute of America...

Marketing Dive
May 19, 2022

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

Beyond Meat & PepsiCo Unveil Beyond Meat Jerky
CPG

Beyond Meat and PepsiCo have officially unveiled the Beyond Meat Jerky, marking the first product of the two companies’ Planet Partnership joint venture. Available in stores nationwide this March, ...

HypeBeast
March 23, 2022

PepsiCo Announces Plans to Reduce Plastic Usage by End of 2022
Beverages - CPG

PepsiCo has agreed to set a time-bound goal to reduce its use of single-use packaging for a "percent of volume of beverages" by the end of 2022, in response to a shareholder proposal from As You Sow, ...

FoodDIVE
March 21, 2022

Rockstar Energy Drink Unveils a New Kind of Energy Drink Rocks...
Beverages - Live Entertainment - Music - Partnerships - Press Releases

PURCHASE, N.Y., Feb.1, 2022 /PRNewswire/ -- Designed to give you the right amount of caffeine when you need it, Rockstar Energy Drink is creating a new kind of energy drink with the launch of Rocksta...

Faisal Hussain
February 1, 2022

Quaker Invites Fans to “Pregrain” Ahead of the Big...
CPG - Press Releases - Sports

CHICAGO, Jan. 31, 2022 /PRNewswire/ -- The countdown to the Big Game is on, and fans are in for a great night – but Quaker, a subsidiary of PepsiCo, is getting ready for a big morning, inviting f...

Faisal Hussain
January 31, 2022

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
January 21, 2022

PepsiCo and Beyond Meat’s Joint Venture Will Reportedly Laun...
CPG

Beyond Meat and PepsiCo’s joint venture is planning to launch a plant-based jerky as its first product. Beyond and Pepsi announced the joint venture, called The PLANeT Partnership, nearly a year ago...

CNBC
January 20, 2022

MTN DEW Awards $200,000 to 40 Nonprofit Organizations That Cha...
Beverages - Non-Profit - Press Releases

PURCHASE, N.Y., Jan. 18, 2022 /PRNewswire/ -- MTN DEW® announces 40 recipients of the MTN DEW Outdoor Grants program, which awards $200,000 to organizations championing the great outdoors across...

Faisal Hussain
January 18, 2022

PepsiCo’s Beverage and Frito-Lay Brands Unite for Joint ...
CPG - Press Releases - Sports

PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff season kicks off this weekend, Frito-Lay and PepsiCo Beverage brands are teaming up for "Road to Super Bowl," a campaign taking fans on an ...

Nicholas Fox
January 13, 2022

PepsiCo Beverages North America Introduces Exciting New Partne...
Beverages - CPG - Partnerships - Press Releases - Retail

SEATTLE, Oct. 8, 2021 /PRNewswire/ -- PepsiCo Beverages North America (PBNA) and the Seattle Kraken have announced a new partnership that will deliver thirst-quenching PepsiCo products to passionat...

Faisal Hussain
October 8, 2021

Taste the Roar with MTN DEW Uproar, A New Refreshingly Bold Be...
Beverages - Press Releases - Retail

ORLANDO, Fla., Oct. 6, 2021 /PRNewswire/ -- Today MTN DEW® announces the launch of its newest flavor, MTN DEW Uproar, an exhilarating, flavor-charged blend of berry and kiwi that can only be foun...

Faisal Hussain
October 6, 2021

PepsiCo Targets Early 2022 to Roll Out Products From Joint Ven...
Beverages - Dining

Pepsi and Beyond announced the joint venture, called The PLANeT Partnership, in January. The partnership gives Beyond, a relative newcomer to the food world, a chance to leverage Pepsi's production an...

CNBC
September 17, 2021

Pearl Milling Company’s New Ads Remind Customers it Used...
Branding - CPG

Pearl Milling Company unveiled a new ad campaign this week to remind pancake and syrup lovers that although the brand changed its name from Aunt Jemima earlier this year, it still tastes the same. Au...

CNN Business
September 1, 2021

MTN DEW® Brings The Heat With New MTN DEW® FLAMIN’ HOT...
Beverages - CPG - Partnerships - Press Releases

PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...

Faisal Hussain
August 25, 2021

The Boston Beer Company Partners With PepsiCo for US Launch of...
Beverages - Partnerships - Press Releases

BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites...

Faisal Hussain
August 10, 2021

Tea Business Unilever Plans to Sell Could be Worth $5.6B
Beverages - CPG

Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...

FoodDive
August 10, 2021

PepsiCo to Sell Tropicana and Naked Juice Brands
Beverages

PepsiCo Inc. plans to sell the Tropicana orange juice brand to a private-equity firm, parting ways with one of its most famous holdings in a bid to boost growth. The snacks-and-beverage giant will se...

Wall Street Journal
August 3, 2021

Cheetos And Bad Bunny Drop Exclusive adidas Fashion Collection...
CPG - Fashion - Music - Press Releases

PLANO, Texas, July 22, 2021 /PRNewswire-HISPANIC PR WIRE/ -- What happens when you mix a Bad Bunny with a Mischievous Cheetah? The hottest capsule collab of the year. When Cheetos® and global mus...

Angelina Luspo
July 22, 2021

PepsiCo & Regal Cinemas Bring Back Joy of Going to the Mo...
Beverages - Theatrical

While consumers have gotten used to nights spent watching Netflix on the couch, PepsiCo and Regal Cinemas are working hard to evoke theater nostalgia that will get people buying movie tickets, buttery...

Adweek
July 6, 2021

PepsiCo Pursues Trademark for Rockstar-Branded Beer & Har...
CPG

PepsiCo has filed a trademark application that shows the beverage and snack giant could eventually decide to sell alcoholic beverages under the Rockstar brand name, Bloomberg reported. The news servi...


June 21, 2021

SodaStream Releases Limited Edition & Partners with Laver...
Beverages - Non-Profit - Retail

In celebration of Pride Month, SodaStream is also releasing Limited Edition 'Rainbow Story' Sparkling Water Maker kits. The 'Rainbow Story' machine features a sleek matte black design and comes with a...

PRNewswire
June 8, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

CNBC
May 13, 2021

Mondelez Aims to Accelerate Growth in Well-Being Snacking
CPG - Retail

SnackFutures, Mondelez International's innovation and venture hub, announced the first nine startups participating in its recently launched CoLab, a program for early-stage well-being snack brands, th...

Food Dive
May 10, 2021

PepsiCo Introduces Functional Water Brand
Beverages - CPG

PepsiCo, Inc., is introducing Soulboost, a functional sparkling water brand that is available in two varieties: Lift and Ease. The products have 10 to 20 calories depending on the variety and a sugges...

Food Business News
May 5, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

Lifewtr and Issa Rae Announce New Inclusion Initiative
Beverages - CPG - Influencers

As Hollywood continues to address the longstanding racial, gender and disability disparities plaguing the entertainment industry, more brands are finding ways to leverage their platforms to make the c...

Adweek
April 20, 2021

PepsiCo, Rockstar Debuts Hemp Beverage
Beverages - Health & Beauty

PepsiCo has announced its first foray into the hemp beverage sector, although U.S. consumers will have to wait before they can try the product. According to a report in the trade Just Drinks, the Pur...

How Consumers See Brand Activism
Branding

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

RetailWire
April 1, 2021

PepsiCo Overhauls Evolve to Make Plant-Based Brand a Household...
Beverages - CPG - Retail

When consumers think of PepsiCo, the snack and beverage giant is most likely to conjure up a response involving one of its signature sodas and chips. Now, executives at the $192 billion CPG giant are...

Food Dive
March 24, 2021

Brisk Touts First New Product in 5 Years with Social & Me...
Beverages - CPG - Fashion - Influencers - Online

Brisk, the ready-to-drink tea marketed by a PepsiCo-Unilever partnership, is promoting its first new product in five years with a social media campaign and giveaway of branded merchandise. The rollout...

Marketing Dive
March 23, 2021

FritoLay Brand Hilo Life Launches Keto-Friendly Tortilla Chips
CPG - Health & Beauty

Hilo Life, a company within PepsiCo’s Hive accelerator, has launched an almond flour-based tortilla chip targeting keto and carb-conscious eaters, according to a press release. The chips are made w...

Food Dive
March 22, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

FoodDive
March 17, 2021

Pepsi Marketing Aims at End-of-Day for New Beverage
Beverages - Branding

PepsiCo is promoting its new relaxation beverage Driftwell through targeted digital ads that disrupt the viewer's screen time at the end of the day. https://www.youtube.com/watch?v=mMOgjpG-YZE Devel...

MarketingDive
March 11, 2021

Kind debuts Frozen Breakfast Smoothie Bowl
CPG - Household - Retail

With more homebound consumers making breakfast a standard part of their morning routine, Kind is attempting to grab a bigger portion of the meal with its first frozen snack offering aimed at the categ...

Food Dive
March 9, 2021

NBA, PepsiCo Renew Sponsorship Deal
Beverages - Branding - CPG - Sports

The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories. The multiyear marketing par...

Sport Business
March 1, 2021

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