PepsiCo Pursues Trademark for Rockstar-Branded Beer & Har...

PepsiCo has filed a trademark application that shows the beverage and snack giant could eventually decide to sell alcoholic beverages under the Rockstar brand name, Bloomberg reported. The news servi...

June 21, 2021

SodaStream Releases Limited Edition & Partners with Laver...
Beverages - Non-Profit - Retail

In celebration of Pride Month, SodaStream is also releasing Limited Edition 'Rainbow Story' Sparkling Water Maker kits. The 'Rainbow Story' machine features a sleek matte black design and comes with a...

June 8, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

May 13, 2021

Mondelez Aims to Accelerate Growth in Well-Being Snacking
CPG - Retail

SnackFutures, Mondelez International's innovation and venture hub, announced the first nine startups participating in its recently launched CoLab, a program for early-stage well-being snack brands, th...

Food Dive
May 10, 2021

PepsiCo Introduces Functional Water Brand
Beverages - CPG

PepsiCo, Inc., is introducing Soulboost, a functional sparkling water brand that is available in two varieties: Lift and Ease. The products have 10 to 20 calories depending on the variety and a sugges...

Food Business News
May 5, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

Lifewtr and Issa Rae Announce New Inclusion Initiative
Beverages - CPG - Influencers

As Hollywood continues to address the longstanding racial, gender and disability disparities plaguing the entertainment industry, more brands are finding ways to leverage their platforms to make the c...

April 20, 2021

PepsiCo, Rockstar Debuts Hemp Beverage
Beverages - Health & Beauty

PepsiCo has announced its first foray into the hemp beverage sector, although U.S. consumers will have to wait before they can try the product. According to a report in the trade Just Drinks, the Pur...

How Consumers See Brand Activism

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

April 1, 2021

PepsiCo Overhauls Evolve to Make Plant-Based Brand a Household...
Beverages - CPG - Retail

When consumers think of PepsiCo, the snack and beverage giant is most likely to conjure up a response involving one of its signature sodas and chips. Now, executives at the $192 billion CPG giant are...

Food Dive
March 24, 2021

Brisk Touts First New Product in 5 Years with Social & Me...
Beverages - CPG - Fashion - Influencers - Online

Brisk, the ready-to-drink tea marketed by a PepsiCo-Unilever partnership, is promoting its first new product in five years with a social media campaign and giveaway of branded merchandise. The rollout...

Marketing Dive
March 23, 2021

FritoLay Brand Hilo Life Launches Keto-Friendly Tortilla Chips
CPG - Health & Beauty

Hilo Life, a company within PepsiCo’s Hive accelerator, has launched an almond flour-based tortilla chip targeting keto and carb-conscious eaters, according to a press release. The chips are made w...

Food Dive
March 22, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

March 17, 2021

Pepsi Marketing Aims at End-of-Day for New Beverage
Beverages - Branding

PepsiCo is promoting its new relaxation beverage Driftwell through targeted digital ads that disrupt the viewer's screen time at the end of the day. Devel...

March 11, 2021

Kind debuts Frozen Breakfast Smoothie Bowl
CPG - Household - Retail

With more homebound consumers making breakfast a standard part of their morning routine, Kind is attempting to grab a bigger portion of the meal with its first frozen snack offering aimed at the categ...

Food Dive
March 9, 2021

NBA, PepsiCo Renew Sponsorship Deal
Beverages - Branding - CPG - Sports

The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories. The multiyear marketing par...

Sport Business
March 1, 2021

Ruffles Celebrates Individuality on Social Media and In Return...
CPG - Sponsorships - Sports - Television

PepsiCo's Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Th...

February 26, 2021

Beyond Meat Strikes Deals with McDonald’s, Yum Brands
Dining - Retail

Under the new three-year deal with McDonald’s, Beyond will be the preferred patty supplier for its McPlant burger, which is being tested in some markets globally. McDonald’s and Beyond will also w...

February 26, 2021

Coca-Cola Looks to Take Control of BodyArmor

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

100 Thieves, Esports Team Partners With Rockstar Energy Drink
Beverages - Esports - Sponsorships

North American esports organisation 100 Thieves has entered a partnership with PepsiCo’s Rockstar energy drink brand. The deal will see the two parties collaborate on a range of content and interac...

Esports Insider
February 17, 2021

Bubly Expands Portfolio with Caffeinated Sparkling Water Lineu...
Beverages - Household

Marking bubly’s first new line since its 2018 launch, the sparkling water brand announced the release of bubly bounce, a collection of caffeinated sparkling waters that are free of calories, sweeten...

Beverage Industry
February 12, 2021

Pepsi Says Revenue Jumped 8.8%, Sees 2021 Results Meeting Long...

PepsiCo on Thursday reported fourth-quarter earnings that topped estimates, fueled by pandemic snacking and higher sales of drinks like Gatorade Zero and Bubly sparkling water. On the heels of the st...

February 11, 2021

Aunt Jemima Renamed Pearl Milling Company
Branding - CPG

PepsiCo will replace Aunt Jemima with the Pearl Milling Company in June — one full year after the company first announced plans to do away with the Aunt Jemima brand. Aunt Jemima and other food bra...

February 10, 2021

PepsiCo Launches Frutly Juice Waters for Teens
Beverages - CPG

PepsiCo launched a line of juice waters called Frutly that is aimed at teens, according to a press release. The drinks are made with fruit juice, water and electrolytes. They have no added sugar or ar...

February 8, 2021

Pepsi is Using Minecraft to Train Employees (Instead of Zoom)
Beverages - Tech

In the program, employees mimic an imaginary distribution company that produces pallets with different products and ships those pallets to the warehouse, which then sends them to customers based on th...

January 29, 2021

Beyond Meat Shares Sizzle on Big Pepsi Partnership
Beverages - CPG

The partnership between the two companies is a joint venture under the name The PLANeT Partnership, LLC. This will have them working together to “develop, produce and market innovative snack and bev...

Investor Place
January 26, 2021

LeBron James leaves Coca-Cola to team up with Pepsi
Beverages - Branding - CPG

LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo. The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...

January 20, 2021

Why Shaquille O’Neal and Pepsi are ‘Stronger Toget...

The former professional basketball player talks to CNBC’s Tania Bryer about working with Pepsi and NBA teams to create grass roots programs tackling community, education and environment issues. For...

January 19, 2021

Chobani enters crowded RTD coffee space
Beverages - CPG

Chobani took its biggest step yet to grow beyond dairy with the rollout of ready-to-drink cold brew coffees — bringing the company up against heavyweights such as Nestlé, PepsiCo and Danone. The c...

January 14, 2021

Speedway & Mtn Dew Relaunch Bigger, Bolder ‘Year of...
Beverages - Retail

Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...

Convenience Store News
January 14, 2021

Mtn Dew releases its first new flavor in more than a decade
Beverages - CPG

A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products. Although the n...

January 7, 2021

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

Mtn Dew, Papa John’s power up gaming fans with controlle...
Dining - Gaming - Influencers

PepsiCo's Mtn Dew soft drink brand and pizza chain Papa John's on Thursday sponsored a livestreamed video game contest between pro basketball player Jamal Murray and gaming celebrity Dr DisRespect ...

Marketing Dive
December 14, 2020

Quaker Oats – Cheetos Mac ‘n Cheese and new breakf...

North American sales at Quaker grew 6% on an as-reported basis for the third quarter ended September 5, on-par with growth at PepsiCo's Frito-Lay snack division and its core beverage business. Quaker ...

Business Insider
November 30, 2020

Cheetos’ holiday cookbook reflects evolving home-cooking...
Beverages - CPG

Cheetos is raising money for charity with the introduction of a limited-edition holiday cookbook featuring recipes inspired by the PepsiCo's Frito-Lay snack brand. Consumers can score a copy of "Bon-A...

Marketing Dive
November 13, 2020

Consumers say snacking is a ‘lifeline’ during pand...

The survey of 6,292 adults found 70% of millennials and 67% of those working from home during the pandemic prefer snacking over meals. For the full story, visit Food Dive  -  https://www.fooddive...

Food Dive
November 11, 2020

What does Tab’s discontinuation say about convenience servic...

The news of its discontinuation has evoked a good deal of nostalgia on the part of people who had grown up with the beverage. For the full story, visit Vending Times  -  https://www.vendingtimes....

Vending Times
October 26, 2020

PepsiCo looks to build Hispanic-American Communities
Beverages - CPG

PepsiCo Is Investing $170 Million in Hispanic-American Communities. For the full story, visit AdWeek  -

October 20, 2020

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