Crest, Oral-B partner with Jesse Williams on Back-to-School or...
Health & Beauty - Press Releases

CINCINNATI--(BUSINESS WIRE)--Between taking tests, fitting in, making the team and everything in between, it’s tough being a kid. But it’s even harder for the millions of children without basic or...

Angelina Luspo
August 15, 2023

Gillette celebrates return of Gillette Cup featuring FORTNITE
CPG - Esports - Gaming - Health & Beauty - Press Releases

BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup F...

May 31, 2023

P&G and iHeartMedia Announce Third Annual “Can’t Canc...
CPG - Music - Non-Profit - Partnerships - Podcasts

WHAT: This June, P&G and iHeartMedia will once again join forces during Pride Month for the return of “Can’t Cancel Pride 2022 – Proud AND Together,” a fundraiser for the LGBTQ+ community...

Faisal Hussain
May 6, 2022

Marvel and P&G Team Up for DOCTOR STRANGE 2 Tide Promotio...
CPG - Household - Theatrical

The Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same. In a new commer...

April 20, 2022

Netflix & Old Spice Team Up to Make WITCHER Scents
CPG - Streaming

Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant ge...

December 16, 2021

P&G Eyes Gen Z With New Wellness-Aligned Brand ‘Qui...
Health & Beauty

Procter & Gamble has announced the launch of a new, wellness-aligned brand of gentle body washes, scrubs and lotions, named Quiet & Roar. Sold exclusively at Target, the brand was designed of...

Global Cosmetics News
July 21, 2021

P&G Partners with TikTok Creators to Remake Old SpiceR...
CPG - Tech

To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”. The orig...

TikTok, P&G, Old Spice
May 19, 2021

P&G Teams with Harry & Meghan to Promote Social Caus...
CPG - Health & Beauty - Influencers - Non-Profit

THE WHAT? Meghan Markle and Prince Harry’s Archewell Foundation has announced a multi-year global partnership with personal care giant Procter & Gamble, which will focus on building more compass...

Global Cosmetics News
May 14, 2021

CPG - Household - Partnerships - Retail - Sports

Major League Soccer teamed with Procter & Gamble on a multi-faceted promotion featuring numerous P&G brands.

April 27, 2021

Oscars Sells Out Ad Inventory Despite Awards Show Ratings Decl...
Television - Theatrical

Disney Advertising Sales said Thursday it’s sold out of ad inventory for the 93rd Oscars telecast on ABC this Sunday. The show, which typically airs in February or early March, was pushed back by o...

April 23, 2021

Nielsen Rejects Demand From Major Networks for Ratings Audit
Streaming - Television

Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lo...

April 19, 2021

Six New CPG Brands (and Products) That Rolled Out This Month

Velveeta skincare and Duolingo toilet paper were April Fools’ fakeouts. The new brands and products in this month’s release roundup are 100% real and 100% worth keeping on your future DTC-goes-who...

Morning Brew
April 8, 2021

Harry’s Looks to Add More Brands After Capital Infusion
CPG - Health & Beauty - Retail

The company will use the capital mainly to add more brands to its portfolio, which currently consists of Harry's, women's razor and body care brand Flamingo, pet brand Cat Person and haircare brand He...

April 7, 2021

P&G’s Old Spice to Open First Barbershop, Doubling ...
Health & Beauty

Old Spice, the men's grooming brand marketed by Procter & Gamble, next month will open its first barbershop that will also serve as a digital content studio, retail store and test lab to help deve...

Marketing Dive
February 17, 2021

P&G’s Always teams with Walmart to urge girls to st...
Health & Beauty - Non-Profit - Retail

Procter & Gamble's feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort se...

Marketing Dive
January 6, 2021

NFL playbook: tracking how brands are marketing around an unce...

A continually updated look at how marketers are adapting

November 12, 2020

Best Western® Hotels & Resorts Enhances Industry-Leading...
CPG - Household - Press Releases

PHOENIX, Nov. 2, 2020 /PRNewswire/ -- Best Western® Hotels & Resorts (BWHR) continues to enhance its industry-leading cleaning program, We Care CleanSM, through its partnership with P&...

Mitch Litvak
November 2, 2020

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