Sports Partnerships from 2022 That Created a Buzz
Automotive - Beverages - Fashion - Partnership Blogs - Retail

From basketball to racing to golf, 2022 brought lots of great sports partnerships to fruition! Check out a sampling of memorable sports partnerships from the year. United Airlines & the PGA Tea...

Nicholas Fox
December 2, 2022

Tiger Woods & Rory McIlroy’s TMRW Sports Announces TGL,...
Live Entertainment - Press Releases - Sports - Tech - Television

ATLANTA--(BUSINESS WIRE)--Tiger Woods and Rory McIlroy’s TMRW Sports today announced TGL, a new tech-infused golf league in partnership with the PGA TOUR. TGL will showcase team matches fusing advan...

Faisal Hussain
August 24, 2022

Tiger Woods Revealed as ‘PGA Tour 2K23’ Cover Athl...
Esports - Gaming - Influencers - Tech

Having signed a multi-year deal with 2K Games last March, it only makes sense that Tiger Woods has been chosen to stunt on the cover for the second edition of 2K’s reimagined golf series. This will ...

August 18, 2022

EA Sports | The Masters
Gaming - Partnerships - Sports

Electronic Arts partnered with The Masters Golf Tournament and Augusta National Golf Club to add the prestigous Major Tournament and Course to the golf video game. As a result of the partnership, E...

EA Sports | The Masters
April 23, 2021

PGA Tour Creates $40m Bonus Pool to Reward Players Driving Eng...
Finance - Sponsorships - Sports

Golf’s PGA Tour has created a US$40 million bonus pool designed to reward players who drive fan and sponsor engagement, according to Golfweek. The ‘Player Impact Program’ is reportedly a direct...

Sports Pro Media
April 22, 2021

Augusta National is Officially Making a Return to EA Sports Vi...
Electronics - Gaming - Sports

You may not ever get the chance to tee it up at Augusta National, but you may soon be able to play the course in the digital world. Augusta National Chairman Fred Ridley announced in a press conferen...

Business Wire
April 9, 2021

PGA Tour and AWS
Partnerships - Retail - Sports

The PGA Tour partnered with Amazon Web Services for a multi-faceted partnership that changed the way golf was distributed to fans.

PGA Tour and Amazon
March 5, 2021

PGA Tour and NBC launch PointsBet-backed gambling watchalong s...
Gaming - Sports - Television

The PGA Tour and its domestic broadcast partner NBC are launching a new second-screen betting show which will air on the Peacock streaming service during the US-based golf tour’s events. The NBC Sp...

January 26, 2021

PGA broadcasts to feature live biometrics
Sports - Tech

For golf fans, the most exciting part of the new relationship is the Whoop Live for Charity initiative. Whoop will show some players’ biometric data and heart rate during defining moments throughout...

January 8, 2021

Why US sports TV ratings have been down during the pandemic
Sports - Television

“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...

Sports Pro Media
December 14, 2020

Monster Hydro Super Sport fuels Tiger Woods for Masters week
Beverages - Sports

Monster Energy's latest performance hybrid drink re-signs PGA legend and Hydro Super Sport athlete Tiger Woods. For the full story, visit PRNewswire  -

November 12, 2020

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