Scotch Brand & Tastemade Partner for Gift-Wrapping Tips &...
CPG - Influencers - Online

Scotch Tape has been used to wrap holiday gifts since debuting in 1930, and 3M’s Scotch Brand teamed up with media company Tastemade on a Pinterest-first campaign to inspire Pinners to up their gift...

November 11, 2021

Pinterest Introduces Idea Pins Globally and Launches New Creat...
Influencers - Online - Press Releases

We’ve heard from our more than 475 million Pinners that they want to engage with video and explore content directly on Pinterest. Today, we’re introducing Idea Pins, our multi-page video format,...

Faisal Hussain
October 21, 2021

Albertsons Teams Up With Pinterest to Bring Technology Into Me...

The latest strategic addition to Albertsons Cos.’ thriving grocery e-commerce business has the food retailer partnering with Pinterest, a leading platform for food discovery and inspiration, to driv...

Ad Week
September 23, 2021

Back-to-Dorm Spending on Track to Make Bigger—But Later—Sp...

For many college students, the coronavirus pandemic has meant long days stuck in front of a computer or a deferred year away from school. This fall, a wave of young people will move into college dorms...

August 13, 2021

Pinterest Lures Influencers with Shoppable Pins
Influencers - Online - Retail

Online sharing site Pinterest is moving to make inroads into the social commerce movement and extending tools to help creators monetize their pins. “Pinterest is the place where creators with inspi...

July 28, 2021

Marriott Bonvoy, Pinterest Team Up on In-App Immersive Quiz
Tech - Travel

Loyalty program Marriott Bonvoy teamed up with Pinterest on a pilot and personalized experience at two storefronts in New York’s Soho area that guides Pinners through an immersive in-application qui...

July 19, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Pinterest Bans All Ads With Weight Loss Language, Imagery
Health & Beauty - Online

Pinterest updated its ad policies effective Thursday (July 1) to prohibit ads containing weight loss language and imagery from its platform. The platform said in a blog post Thursday that people are ...

July 2, 2021

Volkswagen Targets Pinterest Auto Shoppers with Virtual Test D...
Automotive - Online

Volkswagen is taking a virtual approach toward marketing its new ID.4 SUV, the car brand's first all-electric addition to an increasingly carbon-conscious industry. The number of auto brands offering ...

June 15, 2021

Pinterest Adds a Shopping List Feature to Round Up Your Saved ...
Online - Retail

The new Pinterest Shopping list feature saves all your Product Pins in one place, so when you’re ready to purchase you won’t have to hunt around through your saved Pins and Boards to find the prod...

June 7, 2021

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

June 3, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

Pinterest Drops After Missing on User Growth Expectations

Shares of Pinterest dropped more than 10% in after-hours trading on Tuesday after the company reported its first-quarter earnings, in which it missed on user growth expectations. Pinterest noted a st...

April 28, 2021

5 Nonprofit Brand Partnerships During Women’s History Mo...
Household - Music - Non-Profit - Online - Retail

Many brands are stepping up to support women and women’s organizations around the world. And, brands are meeting that expectation, forming partnerships with nonprofit organizations that advance and ...

DMS Insights
March 25, 2021

Anthropologie Launches First Pinterest Digital Catalog
Household - Online - Retail

Anthropologie has launched its first digital-only catalog on Pinterest to offer consumers an interactive look at this season’s spring home collection. With the majority of Anthropologie customers sh...

Furniture Today
March 23, 2021

Why Twitter is Testing a ‘Shop’ Button
Online - Retail - Tech

Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...

Modern Retail
March 22, 2021

Mars Enlists Tastemade for DIY Easter Videos on Pinterest
CPG - Household - Online

Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter....

Marketing Dive
March 10, 2021

IKEA Catalog discontinued as retailer turns page

It’s an end to seven decades of the printed IKEA Catalog, the vessel by which the now-famous Swedish furniture retailer managed to convince people just how its distinctive Scandinavian style could f...

December 7, 2020

Beverages - Branding

Beer and arts and crafts are not a classic match—especially when it comes to marketing. Suds and sports bars are more like it. But the pandemic has forced brewers into some unusual pairings as they ...

November 25, 2020

Social platforms’ explosive revenue growth signals pande...

Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off. For the full story, visit Marke...

Marketing Dive
October 30, 2020

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