Hormel introduces new flavored cashew innovation: apple cider ...
CPG - Press Releases

Following the successful launch of its new line of flavored cashews, the makers of the Planters® brand are excited to unveil a new flavor innovation to celebrate autumn's arrival: Planters® Apple Ci...

Trent Turquand
September 6, 2023

Miller High Life and the Planters brand are “A Match Mad...
Beverages - CPG - Press Releases

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...

Sasha Villalobos
May 10, 2023

Legendary Legume MR. PEANUT To Be Roasted in Big Game
Branding - CPG - Live Entertainment - Press Releases - Sports

The makers of PLANTERS® Dry Roasted Peanuts have brought the highest quality peanuts to snack fans since 1906. Now peanuts and comedy will finally unite when the most legendary legume, MR. PEANUT®, ...

Sasha Villalobos
January 31, 2023

The Makers of PLANTERS Peanuts Team Up With Oliver Tree To Giv...
CPG - Influencers - Music - Partnerships - Press Releases

CHICAGO, Aug. 10, 2022 /PRNewswire/ -- America is already enjoying a swicier summer thanks to new PLANTERS® Sweet & Spicy Dry Roasted Peanuts - but swicy doesn't have to end with snacktime. ...

Faisal Hussain
August 10, 2022

The Planters Brand Returns to the Big Game With Comedic Duo Ke...
CPG - Press Releases - Sports - Television

AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to fe...

Faisal Hussain
January 24, 2022

Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl...
Branding - Online - Retail - Sports - Streaming

Rakuten Rewards plans to run its first Super Bowl commercial in February, an effort to use television’s biggest broadcast of the year in part to help U.S. consumers understand what it does. In the ...

The Wall Street Journal
December 10, 2021

Go Nuts! The MR. PEANUT® Character Is Renting His Iconic NUTM...
Attractions - CPG - Press Releases - Travel

AUSTIN, Minn., Sept. 14, 2021 /PRNewswire/ -- As the MR. PEANUT® character settles into his new home at Hormel Foods in Minnesota, he is inviting fans to stay at his vacation home...

Faisal Hussain
September 14, 2021

Hormel Buying Planters from Kraft Heinz for $3 Billion
CPG

Kraft Heinz came to own Planters through a series of mergers. Kraft’s acquisition of Nabisco Brands in 2000 brought the nut brand into its portfolio, then Kraft merged with Heinz in a 2015 megadeal....

CNBC
February 3, 2021

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