PlayMonster Celebrates the Legacy of Disney With Keepsake Triv...
Classic Characters - Partnerships - Press Releases - Toys

BELOIT, Wis. (May 26, 2022) — PlayMonster and Disney have collaborated to release The Magical World Of Disney Trivia game in 2022. Fans of all ages can go on an adventure through time, with 2,00...

Faisal Hussain
May 26, 2022

PlayMonster Partners With ViacomCBS to Launch New Adult Game i...
Partnerships - Press Releases - Streaming - Television - Toys

BELOIT, Wis. (May 23, 2022) – Fans of the popular drama TV show, Criminal Minds, can celebrate in 2022 as PlayMonster has entered into a strategic licensing agreement with ViacomCBS to launch Cri...

Faisal Hussain
May 23, 2022

Calling All Artists! PlayMonster Unveils Spirograph National A...
Attractions - Partnerships - Press Releases - Toys

BELOIT, Wis. (March 1, 2022) — Launching today, families across the US are invited to participate in the Spirograph® National Art Contest for the opportunity to have their Spirograph® art fea...

Faisal Hussain
March 2, 2022

Timeless Spirograph Brand Expands With Three New Products in 2...
Press Releases - Toys

BELOIT, Wis. (February 22, 2022) — The classic Spirograph craft activity reaches a new generation of creators in 2022, with the help of PlayMonster and The Walt Disney Company. The latest innovati...

Faisal Hussain
February 23, 2022

PlayMonster Reorganizes Leadership for Global Growth

Wisconsin-based PlayMonster is looking toward the future. Following the retirement of Chief PlayMonster Bob Wann and the promotion of Tim Kilpin to CEO, the company has restructured its senior leaders...

The Toy Book
February 14, 2022

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards
Press Releases - Toys

NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...

Faisal Hussain
November 8, 2021

PlayMonster’s Award-Winning, First-Of-Its-Kind Drone Home Ga...
Press Releases - Toys

BELOIT, Wis. (October 6, 2021) — Drone Home, the first ever game to feature a real drone, has seen unprecedented growth since launching in 2020. In under a year, this celebrated game has flown of...

Faisal Hussain
October 11, 2021

PlayMonster, Lucasfilm Team Up for ‘Star Wars’ Themed Toys...
Streaming - Theatrical - Toys

PlayMonster is collaborating with Lucasfilm to launch new Star Wars-themed products in 2022 that include Koosh, Spirograph, Colorforms, and Latchkits. Fans can look forward to Koosh Star Wars-inspire...

The Toy Book
September 23, 2021

PlayMonster Enters Strategic Partnership With Hasbro’s Belov...
Opportunities - Partnerships - Press Releases - Toys

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategica...

Faisal Hussain
August 24, 2021

PlayMonster and 9 Story Brands Celebrate 70 Years of Colorform...
Press Releases - Toys

BELOIT, Wis. (August 16, 2021) – PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on[JA1] . The anniv...

Faisal Hussain
August 17, 2021

PlayMonster Debuts New Innovation with Spirograph Animator
Press Releases - Tech - Toys

BELOIT, Wis. (July 20, 2021) – PlayMonster proudly announces the launch of Spirograph®  Animator, an innovative addition to the PlayMonster Arts & Crafts portfolio under license from Hasbro, ...

Faisal Hussain
July 22, 2021

PlayMonster Teams Up with Disney to Add Their Lovable Characte...
Partnerships - Press Releases - Toys

BELOIT, Wis. (July 7, 2021) — PlayMonster is focusing on expanding its product lines and categories, and with that, it has collaborated with Disney to extend its 5 Second Ru...

Faisal Hussain
July 7, 2021

PlayMonster Announces Schitt’s Creek Edition of Top-Sell...
Partnerships - Press Releases - Streaming - Television - Toys

BELOIT, Wis. (July 2, 2021) — Fans won’t be able to contain their excitement (“Stop doing that with your face”) as the record-setting Emmy award-winning TV Show, Schitt’s Cree...

Faisal Hussain
July 2, 2021

PlayMonster Announces the Acquisition of Ann Williams Group

BELOIT, Wis. (June 23, 2021) Today, leading international toy and game company PlayMonster LLC announced the acquisition of the Michigan-based Ann Williams Group, a leading manufac...

Faisal Hussain
June 23, 2021

PlayMonster’s My Fairy Garden Summer Campaign Encourages...

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the h...

Toy News Online
June 11, 2021

Harness the Power of Fun, Engaging Partnerships with PlayMonst...
CPG - Dining - Opportunity Blogs - Partnership Blogs - Streaming

PlayMonster is all about fun. They champion the power of play by creating quality toys and games for children, adults and families. The secret behind PlayMonster's successes are the right partnerships...

Faisal Hussain
May 18, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

PlayMonster Partners With Dude Perfect to Kick Off Summer Koos...
Influencers - Online - Partnerships - Press Releases - Toys

BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content camp...

Faisal Hussain
May 11, 2021

PlayMonster’s Snap Ships Enters New Market: Korea

Wisconsin-based PlayMonster LLC teamed up with HEM — a third-party distributor — to expand its Snap Ships brand into the Korean market for the first time. The space-themed construction line launch...

The Toy Book
May 5, 2021

PlayMonster Names Global Head of Licensing

PlayMonster has hired Hollie Holmes to fill a brand-new global head of licensing role that will see her develop and launch IPs across new and existing categories for the Wisconsin-based toymaker. Hol...

May 3, 2021

BriteBrush™ Enhances Award-Winning Smart Toothbrush Line wit...
Health & Beauty - Press Releases - Toys

Beloit, WI, April 6, 2021 —  Brushing teeth is about to become a lot more fun! BriteBrush™, winner of three top parenting awards and the Good Housekeeping Editor’s Choice for Best Smart Too...

Faisal Hussain
April 8, 2021

PlayMonster LLC and Boy Scouts of America Announce Partnership...
Non-Profit - Press Releases - Toys

PlayMonster’s Snap Ships Inspires a Custom Program for Cub Scouts and Interactive Modular Design Experiences at Select Scout Camps BELOIT, Wisc. and IRVING, Texas (March 29, 2021) — PlayMo...

Faisal Hussain
March 29, 2021

PlayMonster RoadShow On-Demand Recap
Opportunity Blogs - Partnership Blogs - Toys

The secret behind PlayMonster's successes are the right partnerships that harness the power of play! PlayMonster is all about fun. They champion the power of play by creating quality toys and games...

Andrew Gormley
March 22, 2021

PlayMonster Launches Science4you Line With Innovative New Kits
Press Releases - Toys

Hands-on science kits help kids discover and explore thewonders of science through fun, real-world experiments. BELOIT, Wis. (March 9, 2021)—PlayMonster launches an exciting proprietary line of s...

Faisal Hussain
March 10, 2021

PlayMonster’s revolutionary Face Paintoos now feature the ma...
Opportunities - Partnerships - Press Releases - Theatrical - Toys

The Long-Lasting, Easy-to-Apply Face Paint Designs Let Kids Pretend to Be Their Favorite Characters! BELOIT, Wis. (February 16, 2021) — PlayMonster is focusing on expanding its product...

Faisal Hussain
February 24, 2021

5 Second Rule
Opportunities - Toys

In 5 Second Rule from PlayMonster, you've got five seconds to name three things in a category…can you do it?

February 5, 2021

Partnership Success Stories Born Through The L.A. Office &...
Partnership Blogs

Through membership on and our exclusive events, major partnership successes and promotions have been activated between entertainment companies, brands, and nonprofits. In fac...

Faisal Hussain
January 28, 2021

Playmonster’s Snap Ships expands with new drone sets

Launched last year, the “Build to Battle” construction line is a collectible, modular building system backed by digital content and storytelling. Each of the six sets is a unique build on its own...

The Toy Book
January 15, 2021

20-in-20 Television Marketing Partnerships: Nickelodeon
Partnership Blogs - Partnerships - Television - Toys

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, ...

Earl Schultz
December 23, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

20-in-20 Marketing Partnerships, Toys: Snap Ships
Non-Profit - Opportunities - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we will feat...

Earl Schultz
December 10, 2020

PlayMonster launches new “Things” mobile game
Press Releases - Toys

BELOIT, Wis., Nov. 19, 2020 /PRNewswire/ - Thanksgiving is normally all about Food, Family and Fun (and for many, Football). Sharing the bounty of the year, sharing stories and sharing laughter are ...

Faisal Hussain
November 19, 2020

Snap Ships
Opportunities - Toys

Welcome to the future…where humanity is under constant attack from a brutal alien threat. The Komplex spreads through the galaxy and growing stronger with each species they defeat and assimilate. To...

November 9, 2020

PlayMonster Adds Koosh™ to Its Growing Portfolio in New Deal...
Press Releases - Toys

Beloit, WI (Nov 5, 2020) – As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a...

Faisal Hussain
November 5, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -

October 29, 2020

Packing a Punch With Toy Packaging Online

If this trend continues, and shopping online for toys becomes the new norm for the foreseeable future, what role will toy packaging play in online sales? For the full story, visit Toy Book  -  ht...

Toy Book
October 14, 2020

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