Sony Announces PlayStation Showcase, Sneak Peek at Future of P...
Gaming

Sony is announcing that it will hold a special PlayStation showcase on September 9th. The event will start at 4PM ET / 1PM PT, and will run for 40 minutes in what is being teased as “a look into the...

The Verge
September 2, 2021

Fiesta Bowl and Caesars Entertainment Create Bowl Season’s F...
Attractions - Live Entertainment - Partnerships - Press Releases - Sports

PR: SCOTTSDALE, AZ and LAS VEGAS – The Fiesta Bowl Organization today announced it has joined forces with Caesars Entertainment, Inc. (NASDAQ: CZR) ("Caesars") in a first-of-its-kind sports betting ...

Faisal Hussain
August 24, 2021

The Playstation 5 is Sony’s Fastest-Selling Console Ever
Gaming

The PlayStation 5 has sold 10 million units, worldwide, since its launch in November, reaching that number faster than any other console made by Sony Interactive Entertainment, the company said on Wed...

Polygon
July 29, 2021

Sony & Nike Team Up for New PS5-themed Paul George Sneake...
Electronics - Fashion - Gaming - Sports

Nike, Sony, and basketball player Paul George have collaborated on another pair of sneakers, the PG 5, with help from PS5 designer Yujin Morisawa. According to Sony, “the colors of the shoe are heav...

The Verge
May 6, 2021

PlayStation and Discord Announce New Partnership
Electronics - Gaming

Discord, the gamer-focused chat app that’s been in the news a bit more than usual recently, has partnered with Sony’s PlayStation. Details are scarce, but the statement put out by Sony promises to...

Gizmodo
May 4, 2021

Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

Sony to Increase Playstation 5 Production This Year
Electronics - Gaming - Tech

Sony Interactive Entertainment CEO Jim Ryan says that PlayStation is trying to increase PS5 production, Nikkei reports and translated by VGC. Ryan told Nikkei that PlayStation has requested to increa...

IGN
April 23, 2021

The 50 Best Video Games of All Time
Gaming

There are dozens of ways you could put together a list of the best video games ever made. You could look to classics, like "Super Mario Bros." You could look at impact on the medium, or highest sales....

Business Insider
April 5, 2021

Sony’s PlayStation5 Named Official Console of NBA 2K League
Branding - Electronics - Esports - Gaming

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association’s esports property. A...

Sports Business
April 5, 2021

The Best Video Game Subscription Deals Right Now
Electronics - Gaming

Online game subscriptions are quite common in the gaming industry. Whether it's a subscription for an online service for multiplayer gaming or Netflix-like services that provide access to a massive li...

The Verge
April 2, 2021

PlayStation Store to Discontinue Movie & TV Show Purchase...
Gaming - Streaming - Television

PlayStation Store fans will soon need a new place to rent movies. Sony announced Tuesday that it is discontinuing the ability to rent and buy movies and TV shows from the PlayStation Store. The change...

Polygon
March 2, 2021

PlayStation’s State of Play Recap
Gaming

Taking a page out of Nintendo's playbook, Sony has been hosting special State of Play presentations for some time now, using them to reveal new video games and showcase footage of existing titles. The...

Game Rant
February 26, 2021

Sony Announces Next-Gen VR Headset for the PS5
Electronics - Gaming - Tech

Sony is working on a next-generation VR headset for the PS5. The headset won’t launch this year, but Sony is announcing early plans to make it available on the PS5 at some point in the future. Sony...

The Verge
February 23, 2021

These $139 Big Gulp Gaming Cups Come with 1 Year of Refills
Beverages - Retail

Each purchase of a reusable cup includes a year's worth of free beverages, redeemed by scanning the 7Rewards barcode in the 7-Eleven mobile app. In addition, each purchase comes with 15 entries into 7...

Convenience Store News
February 10, 2021

Video game spending in 2020 reaches record $56.9 billion
Electronics - Gaming

With many Americans stuck at home last year due to the pandemic, spending on video games hit a new record. Total video game spending in 2020 reached $56.9 billion, up 27% higher than the previous year...

USA Today
January 19, 2021

10 best games of the year 2020 on Xbox and PlayStation
Gaming

10- Empire of the Sun: An XCOM-Like in gangster version? I couldn’t miss it! A fun and unusual game even if it is not as good as the 2K title. 9- Dirt 5: Big change in the DiRT license. Of course, ...

Tech Gaming Report
January 10, 2021

Sony distributes 3.4 million PS5 only in its first four weeks
Gaming - Retail

PlayStation 5 has shipped 3.4 million units worldwide in its first four weeks, and production is expected to reach 18 million next year. Sony's next-generation game console has been out of stock fo...

Entrepreneur
December 31, 2020

How the Nintendo Switch thrived in a year of next-gen consoles
Gaming

Demand for this adaptive portable device is yet to cease and has only gotten stronger as families of gamers have found themselves stuck indoors looking for mindful, accessible escapism. Nintendo has f...

TechRadar
December 31, 2020

Sony Developing 3 Movies, 7 TV Shows Based on PlayStation Game...
Gaming - Television - Theatrical

The future of Sony is looking bright. The PlayStation 5 is now available and, for the most part, people love it. 2021 will give eager players Ratchet & Clank: Rift Apart, Horizon Forbidden West, a...

The Nerd Stash
December 24, 2020

The KFConsole is real and has a unique advantage over PS5 and ...
Dining - Electronics - Gaming

The KFConsole, created in partnership with PC hardware manufacturer Cooler Master, promises to shake up the console war like a bag full of 11 herbs and spices with its built-in chicken chamber – a w...

Techradar
December 23, 2020

Nate Robinson partners with StockX in light of loss to Jake Pa...
Branding - Fashion

StockX revealed its “Find Your Win” campaign today starring Robinson, where the three-time NBA Slam Dunk Contest champion discusses the importance of losses and how they make eventual victories fe...

Foot Wear News
December 23, 2020

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

Sony’s Public Shaming Of ‘Cyberpunk 2077’ Is An Unpreced...
Gaming

Last night, news broke that could be classified as one of the wildest gaming industry stories in ages. In response to Cyberpunk 2077’s poor console performance, and on last generation consoles in pa...

Forbes
December 18, 2020

Spotify got a big boost this year from an unexpected audience
Gaming - Music - Online - Tech

One of the undisputed winners of 2020's work-from-home transition has been Spotify, and it's not just because of all the new Taylor Swift albums and addictive true-crime podcasts. As the streaming ...

CNN
December 16, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Tech’s biggest winners in 2020
Electronics - Gaming - Health & Beauty - Tech

Despite everything we’ve all been through, though, there were a few bright spots in the world of tech. Console makers blessed us with mouthwatering next-gen hardware, while Apple wowed the industry ...

Engadget
December 15, 2020

Are the “Console Wars” Still Happening?
Gaming

The Battle Between Sony, Microsoft and Nintendo They have been installed on the podium of casual entertainment, and even professional pre and post COVID-19, globally. It is obvious, The Washington ...

Entrepreneur
December 15, 2020

Microsoft, Nintendo, and Sony commit to making gaming safer
Esports - Gaming

The three big game console makers — Microsoft, Nintendo, and Sony — have teamed together to commit to making gaming safer for everyone. This comes via a post from Microsoft on its Xbox Wire sit...

Venture Beat
December 14, 2020

Wendy’s introduces ‘Never Stop Gaming’ Uber ...
Dining - Gaming - Streaming

Wendy's and Uber Eats are teaming up to release the "Never Stop Gaming" menu and a contest where consoles and other prizes are up for grabs Tuesday through Dec. 12. The fast-food brand and on-deman...

USA Today
December 7, 2020

God of War’s Kratos is coming to Fortnite
Gaming

Fortnite is no stranger to tie-ins — the battle royale’s season 5 battle pass has already kicked off with a picture-perfect Mandalorian and Baby Yoda skin, for example — but its next character a...

The Verge
December 3, 2020

Retailers put deepest discounts online after weeks of deals
Retail

Instead of one-day doorbusters, retailers like Walmart and Lowe’s are rolling out a drumbeat of holiday deals, making it easier for shoppers to get the best sales from their couch. On Thanksgiving ...

CNBC
November 23, 2020

Game consoles may haul in $45B this year
Gaming - Retail

Game consoles may haul in $45B this year. With next-generation consoles from Microsoft and Sony now on sale, there's a clear push from both companies deeper into software and subscriptions. For the...

CNBC
November 20, 2020

Pizza Hut brings the ultimate comfort this year
Branding - Dining - Retail

The company in its announcement said the blanket would sell for $150.   Tags: Pizza Hut, Bud Light, Philadelphia Cream Cheese, Xbox, PlayStation For the full story, visit Retail Dive  -  h...

Retail Dive
November 20, 2020

Google releases predictions of popular holiday gifts
Online - Retail

Predictions include Apple iPhone, PlayStation 5 to Fat Brain Simpl Dimpl. Before you make a list and check it twice, Google has a tip for you: These are the 100 holiday gifts it predicts your loved on...

USA TODAY
November 12, 2020

Outright Games and Nickelodeon launch “PAW Patrol: Mighty Pu...
Gaming - Toys

Outright Games previously released ‘PAW Patrol: On a Roll’ in 2018 which is their bestselling title to date. For the full story, visit GamingLyfe  -  https://gaminglyfe.com/paw-patrol-mighty-...

GamingLyfe
November 9, 2020

Video games breakout to record-setting levels.
Gaming

Video games are playing a big part in helping people cope during the coronavirus pandemic. For the full story, visit USA Today  -  https://www.usatoday.com/story/tech/gaming/2020/11/05/playstatio...

USA Today
November 5, 2020

PlayStation CEO says VR won’t be a ‘meaningful’ part of ...
Gaming

“Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. Will it be next year? No.” For the full story...

The Verge
October 30, 2020

PlayStation 5 Is Beating Xbox in the Online Black Market
Gaming - Retail

PlayStation 5 and Xbox Series X haven’t hit stores yet, but the video game console showdown has already begun in the online black market. For the full story, visit Yahoo Finance  -  https://fin...

Yahoo Finance
October 29, 2020

Sony’s PlayStation Business Is Doing Quite Well
Gaming

Even with the sun setting on the PlayStation 4, year on year sales hit 52.2 billion yen and were up 11 percent for the company’s game business. For the full story, visit Kotaku  -  https://kota...

Kotaku
October 28, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.