POKEMON GO is Getting Its Own Pokemon Trading Card Game Expans...

The Pokemon Trading Card Game is launching a new expansion later this year inspired by the series' hit mobile game, Pokemon Go. The expansion is slated to go on sale this summer and will feature bran...

February 10, 2022

Ed Sheeran Is Coming To Pokémon Go To Serenade Squirtles In S...
Gaming - Music

The event kicks off on November 22nd at 2pm ET (11am PT), and will run for a little over a week until November 30th. The main feature appears to be a performance of some sort from Ed Sheeran, though w...

The Verge
November 18, 2021

Ed Sheeran Teases Pokemon Go Crossover
Gaming - Music

In a pop-culture crossover that you probably didn’t see coming, Ed Sheeran has just revealed on his Twitter account that he is taking part in some sort of Pokémon Go event. Sheeran isn’t the first...

Radio Times
November 16, 2021

Pokémon Go Surpasses $5B in Revenue from Player Spending

Pokémon Go players have spent $5 billion on the AR game in the five years since it launched, according to a report from Sensor Tower. Analytics firm Sensor Tower, which provides data on mobile apps a...

July 7, 2021

‘Pokémon Go’ Turns 5: Why AR’s Defining Game is Bigger ...
Gaming - Tech

Tuesday marks the fifth anniversary of the launch of Pokémon Go, the video game that brought players out of their homes and changed the way people think about augmented reality. While Pokémon Go wa...

Fast Company
July 6, 2021

Pokémon Go Fest 2021 Will Have Global In-Person Events
Gaming - Live Entertainment

This year’s Pokémon Go Fest will be virtual, but developer Niantic and The Pokémon Company are also hosting a series of real-world, in-person celebrations on July 17 — the first day of Go Fest ...

July 2, 2021

Pokémon Go Creator Niantic Takes on Transformers Next
Gaming - Toys

Niantic, known best for its work on augmented reality games Pokémon Go, Ingress, and Harry Potter: Wizards Unite, is tackling the Transformers next. A new AR game called Transformers: Heavy Metal is ...

June 14, 2021

This Year’s Pokémon Go Fest is Also a Music Festival
Gaming - Music - Streaming

Pokémon Go Fest is just a few weeks away, and this year, the annual event is also going to be a music festival. During the event, you’ll pick one of two Pikachu — Pikachu Rock Star or Pikachu Pop...

The Verge
May 27, 2021

Pokémon Go Fest Returns Globally This July
Gaming - Tech

The annual Pokémon Go Fest is back again this summer, scheduled for July 17th and 18th. Last year’s event was held online due to the COVID-19 pandemic, instead of taking place in person in select c...

The Verge
April 28, 2021

Pokemon and McDonald’s
Dining - Partnerships - Toys

Pokemon and McDonald's partnered in an effort that brought 50 new pokemon "trading cards" to McDonald's Happy Meals.

Pokemon and McDonald's
March 18, 2021

Nearly half a billion users played “Among Us” in N...

With roughly half a billion people reportedly playing it in November, Among Us has had the most monthly players for a mobile game ever, beating giants like Pokémon GO and Candy Crush Saga. According ...

The Verge
December 23, 2020

‘Pokémon Go’ hits record $1B in revenue

The record-setting revenue for "Pokémon Go" indicates that game developer Niantic's decision to reformat the game for indoor play during the pandemic is paying off amid a broader surge in mobile gami...

Mobile Marketer
November 4, 2020

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