Pokemon & Converse Release 25th Anniversary Collab
Fashion - Gaming

For 25 years, Pokémon has entertained the masses with striking television seasons, addictive video games and playful product collaborations. And so to celebrate its quarter anniversary, it has teamed...

December 6, 2021

Dining & Entertainment Partnerships That Broke the Mold i...
CPG - Dining - Esports - Gaming - Music

From film releases to music collabs and gaming executions, entertainment companies and brands are getting even more creative with how they're activating dining and QSR partnerships! Take a look at ...

Abby Calcara
October 22, 2021

Pokemon Teams Up With Drag Race Judge To Critique The Hell Out...
Health & Beauty

Pokemon is teaming up with RuPaul's Drag Race judge Michelle Visage to judge your pets, and they could win you Pokemon Brilliant Diamond and Shining Pearl prizes. For the full story, visit  Game...

Games Radar
October 19, 2021

J Balvin Has A New Music Video With Pikachu, But Hitmontop Is ...

Reggaeton star J Balvin finds himself in a Pokémon-filled world in his newest music video. Part of Pokémon 25: The Album, a collaboration between various musicians across the globe to celebrate the ...

October 15, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

A New Free Digital Pokemon Trading Card Game is Coming Soon
Gaming - Tech

The Pokémon Company is officially releasing a new digital Pokémon trading card game for users. The app, titled Pokémon Trading Card Game Live, comes at a time when the card game is hitting an all-t...

September 21, 2021

A New Pokémon Movie is Coming to Netflix in October

Ash and Pikachu are heading deep into a mysterious forest for the latest Pokémon movie. Pokémon the Movie: Secrets of the Jungle will premiere on Netflix on Oct. 8, and the streaming service teamed ...

September 7, 2021

Pokemon TV App Now Available On Nintendo Switch
Gaming - Streaming

The Switch still doesn’t have apps like Netflix or Twitch, but Nintendo decided to do us one better by announcing that Pokémon TV — the media app devoted to all things Pokémon — is now availab...

The Verge
August 27, 2021

Do Downtown Shopping Districts Need Their Own Loyalty Programs...

Drawing inspiration from Pokemon Go, a new loyalty program in Olympia, WA, rewards downtown visitors for “checking in” with their mobile phones at local stores, restaurants, bars and entertainment...

Retail Wire
August 19, 2021

Pokémon Presents 2021 Recap: New Games Announced

The Pokémon Company debuted a new Pokémon Presents video presentation on Wednesday, revealing the latest news on upcoming Nintendo Switch games Pokémon Brilliant Diamond, Shining Pearl, and Pokémo...

August 18, 2021

The Pokémon Company Announces Upcoming “Pokémon Presen...
Gaming - Streaming

The Pokémon Company has announced that it will hold a new Pokemon Presents stream on Wednesday, August 18. The stream, which will begin at 6am PT, will feature new information about the upcoming Pok...

August 13, 2021

A Live-Action Pokémon Series is in the Works at Netflix

Netflix is developing a live-action Pokémon series akin to 2019’s well regarded Pokémon Detective Pikachu, Variety reported on Monday. Joe Henderson, executive producer of Netflix’s Lucifer, is ...

July 27, 2021

Seiko Releases Limited Edition Pokémon Watch Collection
Fashion - Gaming

Last November, Pokémon released a timepiece collection with Japanese watchmaker Seiko in the themes of Pikachu, Eevee, and Mewtwo. This year, Seiko is back with a limited collection of watches featur...

July 12, 2021

Pokémon Go Fest 2021 Will Have Global In-Person Events
Gaming - Live Entertainment

This year’s Pokémon Go Fest will be virtual, but developer Niantic and The Pokémon Company are also hosting a series of real-world, in-person celebrations on July 17 — the first day of Go Fest ...

July 2, 2021

Pokémon Unite Will Launch on Nintendo Switch in July

Coming later to mobile in September with cross-play. Pokémon Unite, the team-based, five vs. five strategy game co-developed with Tencent’s TiMi Studio Group, now has a release window — and it...

The Verge
June 21, 2021

Walmart and Target Suspend Trading Card Sales for Safety Reaso...
CPG - Retail

US retailers Walmart and Target have suspended in-store sales of Pokemon cards and other trading cards, due to safety concerns caused by a huge upsurge in demand. As reported by Bleeding Cool, a sign...

May 13, 2021

5 NFT Tips for Content Companies & Creators
Finance - Influencers - Music - Streaming - Tech

When NFTs are coupled with content, they open lucrative revenue opportunities for the owners, creators and distributors of that content. Here’s just some of their applications in the ente...

May 5, 2021

McDonald’s to Limit Pokemon Happy Meal Toys After Resell...
Dining - Online

MCDONALD'S is adding Pokemon toys to its Happy Meals next month and it's expecting them to be a BIG hit. The fast food chain will put limits on how many customers can get to avoid them selling out an...

The Sun
April 30, 2021

Here are the Most Anticipated Games of 2021

April brought with it New Pokemon Snap and Returnal, but also the bad news that PS5 console exclusive Deathloop has been delayed from May to September. So far 2021 has moved quickly, but big-time vide...

April 29, 2021

Nintendo and Fujifilm Release Mini Photo Printer for Switch
CPG - Electronics - Gaming - Tech

Fujifilm and Nintendo have announced a new collaboration. The camera company is releasing a new Switch-themed version of its Instax Mini Link photo printer, as well as a new app that’s designed to l...

The Verge
April 23, 2021

Bandai Launches Tamagotchi Pix That Lets You Take Digital Pet ...

he $60 Tamagotchi Pix, announced today, lets you take photos of yourself and other real-world elements. Afterwards, you can paste your little buddy right into the tableau. Bandai America also says you...

April 21, 2021

New Pokémon Snap Brings the N64 Classic to the Instagram Era
Electronics - Tech

When the original Pokémon Snap was released, the promising young Pokémon photographer of that game, Todd Snap, was still using rolls of film on his island expedition. Consumer-grade digital cameras ...

March 24, 2021

Pokémon at 25: How 151 Fictional Species Took Over the World

When the Game Boy titles "Pocket Monsters: Red" and "Pocket Monsters: Green" were first released in Japan in 1996, few could have predicted what came next. The concept was simple enough: Players would...

March 3, 2021

Upcoming Games Announced at Pokémon Presents

The Pokemon franchise is turning 25 this year, and it celebrated on Friday with a Pokemon Presents video presentation. Fans were calling it a Pokemon Direct, and it delivered some big news, with both ...

February 26, 2021

Post Malone Will Have a Virtual Concert on Pokémon Day
Gaming - Music

Post Malone is joining Pokémon’s 25th anniversary celebration with a virtual concert. The rapper will perform on February 27th in a digital event kicking off at 7PM ET. On YouTube, the company rele...

The Verge
February 11, 2021

Pokémon Card Packs at McDonald’s Are Going Fast
Dining - Toys

To celebrate the 25th anniversary of Pocket Monsters, McDonald’s is including Pokémon card packs in Happy Meals. It seemed like a good idea! Others thought so, too. Included are four random cards ...

February 10, 2021

Levi’s X Pokémon: Are You Gonna Catch It All?
Fashion - Gaming

The Levi’s x Pokémon collection marks the 25th anniversary of Ash, Misty, Brock et al and takes inspiration from the first series of the original animated television series. Notable pieces include ...

February 5, 2021

U.S. Toy Industry Grows 16% as Pandemic Fuels Play

Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...

The Toy Book
January 25, 2021

Box of Pokémon cards sells at auction for $408,000, a new rec...
Gaming - Toys

This most recent run of record sales kicked off in October when rapper Logic put down $183,000 for a Charizard. Also sold at auction over the weekend: a rare Blastoise, one of only two ever printed, t...

January 21, 2021

Pokémon is celebrating its 25th anniversary with Katy Perry
Gaming - Music

The Pokémon franchise celebrates its 25th anniversary this year, and to mark the occasion, The Pokémon Company International is launching a series of musical events. Pop singer Katy Perry headlines ...

The Verge
January 13, 2021

More than half of Americans turned to video games during lockd...

With 2020 consumed almost entirely by the COVID-19 pandemic, more than half of US residents turned to video games to fill the time. According to Nielsen company SuperData’s 2020 year in review, 55 p...

The Verge
January 7, 2021

‘Pokémon Go’ hits record $1B in revenue

The record-setting revenue for "Pokémon Go" indicates that game developer Niantic's decision to reformat the game for indoor play during the pandemic is paying off amid a broader surge in mobile gami...

Mobile Marketer
November 4, 2020

Mario Kart Live’s AR tops Pokémon and makes home a play...

Supposedly, "Mario Kart Live: Home Circuit" is a toy that transforms your home into augmented reality-enhanced race tracks. At least that's its… Full Story: Los Angeles Times (10/14) Companies: Nint...

Los Angeles Times
October 14, 2020

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