Black Station: PUMA Reveals First-Ever Metaverse Experience wi...
Fashion - Online - Press Releases - Tech

Sports company PUMA has unveiled its first ever metaverse website experience, called Black Station, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its 'FUT...

Sasha Villalobos
September 8, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Puma Pounces with Push for Women Amid Athletic Apparel & ...
Fashion - Retail

Demand for casual clothes, streetwear and athletic footwear may still be the hottest corner of the apparel universe but the sector’s top players are all struggling to find traction in a slippery and...

May 9, 2022

White Castle, PUMA Create Shoe Inspired by Iconic Sliders
Dining - Fashion

Global sports company PUMA has partnered again with White Castle, the popular fast-food and consumer-packaged goods company, to create a limited-edition sneaker inspired by White Castle’s iconic Sli...

QSR Magazine
March 15, 2022

Puma Makes Chess Play With Magnus Carlsen Partnership

German sportswear brand Puma is entering chess after penning a long-term partnership with Norwegian Grandmaster Magnus Carlsen. The agreement also includes the online Champions Chess Tour, the 2022 ed...

Pro Sports Media
February 25, 2022

Puma Reveals Its New Minecraft Collaboration
Fashion - Gaming

Puma has revealed its collaborative Minecraft shoes, a collection that includes looks in full-family sizing. The range will release throughout February and March. The iconic suede Suede, for instance...

Footwear News
February 15, 2022

Minecraft Announced New Collab with Puma
Fashion - Gaming

A new collaboration between Puma and Minecraft is coming. The popular video game series confirmed its forthcoming project with the German sportswear brand last week on Twitter with a short video. The...

Footwear News
January 27, 2022

WarnerMedia Global Brands and Experiences to Launch Most Robus...
Classic Characters - Fashion - Health & Beauty - Online - Partnerships

In celebration of the upcoming cinematic experience created by director Matt Reeves, the new “The Batman” lifestyle merchandise collection allows fans to channel Batman/Bruce Wayne and Catwoman/Se...

Faisal Hussain
January 12, 2022

Dua Lipa, Puma Team on First Collection
Fashion - Music

Dua Lipa and Puma are taking their partnership a step forward with their first collaboration. After being tapped last fall as a brand ambassador, the Grammy-winning musician and Puma are releasing a ...

December 9, 2021

Five Back-to-School Partnerships That Welcomed Kids Back to Cl...
Beverages - CPG - Fashion - Gaming - Non-Profit

The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning! Take a look at five engaging Back-to-Sch...

Abby Calcara
October 6, 2021

PUMA & Nintendo Release ANIMAL CROSSING Sneaker Collab
Fashion - Gaming

PUMA and Nintendo have been teasing fans about potential collaboration in recent weeks. The new shoe is a new rendition of the PUMA Wild Riders and comes in the iconic pastel Animal Crossing colorway...

August 30, 2021

Puma & Kool-Aid Head Back to School with Apparel Line
Beverages - CPG - Fashion

Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding—short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would...

August 16, 2021

Puma Continues Commitment to Esports with Expanded Gen.G Partn...
Esports - Fashion

Under an expanded partnership with esports company Gen.G worldwide, Puma will become the official jersey of Gen.G’s global pro teams and creators. In South Korea, the Puma brand will be the officia...

Footwear News
July 27, 2021

Haribo | Puma
CPG - Fashion - Partnerships

Haribo partnered with Puma to launch a collection of Puma shoes inspired by Haribo gummy bear candies. The partnership consisted of Haribo and Puma created and launching a co-branded collection of ...

Haribo | Puma
June 29, 2021

Puma & Haribo Create Gummy Goldbears Sneakers
CPG - Fashion

Puma has given one of their most popular silhouettes a sugary upgrade. After joining forces on a first collection last month, Puma and Haribo have teamed up once again to deliver more sweet treats, t...

Footwear News
June 23, 2021

Puma & White Castle Collab for Restaurant’s 100th B...
Dining - Fashion

Puma’s latest collab may leave you feeling hungry. The sportswear brand has joined forces with White Castle — home of the famous Original Slider — to celebrate a major milestone: the restaurant...

Footwear News
June 16, 2021

2K Games & Puma Release NBA 2K21 Collection
Fashion - Gaming

Puma has teamed up with video game company 2K for a collection that includes the Court Rider. The Puma Court Rider 2K is dressed in vibrant hues, including pink, teal, yellow and blue, with white and...

June 10, 2021

Puma and Nickelodeon Release ‘Rugrats’ Collection
Fashion - Television

Puma is paying tribute to the favorite adventure-loving babies of the 1990s. The sportswear company has teamed up with Nickelodeon to release a Rugrats collaboration in honor of the beloved series’...

Footwear News
May 25, 2021

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

J. Cole and Puma Reveal the Dreamer 2
Fashion - Music

After delivering the well-received RS-Dreamer sneaker last year, rap megastar J. Cole and Puma are back with another basketball court-ready look. The Dreamer 2 is the second signature shoe for J. Col...

Footwear News
January 22, 2021

Puma Savors New Peanuts Collab
Branding - Fashion - Retail

Peanuts Worldwide is collaborating with sports brand Puma for a line of footwear, apparel and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The Puma x Peanuts adu...

License Global
January 20, 2021

PUMA, L.O.L. Surprise! unbox new collab
Fashion - Toys

A new sneaker and apparel collection featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee. Diva is featured in the PUMA Future Rider x Diva sneaker. For the full story, visit License Global...

License Global
November 13, 2020

Selena Gomez partners with Puma

On Monday the singer, who recently underwent a kidney transplant, shared the first images of her new campaign for Puma. Gomez will also collaborate on new products for the sportswear brand. For the...

Fashion Network
November 12, 2020

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