Riot Games & Red Bull Partner for VALORANT Esports Champi...
Beverages - Esports

Riot Games has announced energy drink brand Red Bull as the latest partner of the VALORANT Champions Tour (VCT) for the EMEA region. As VCT EMEA’s official partner, the brand will feature in tournam...

Esports Insider
July 23, 2021

HyperX Named Peripherals Partner for Red Bull Racing Esports
Esports - Gaming - Retail - Tech

Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports’ official peripheral ...

Esports Insider
April 27, 2021

Walmart Explores Ghost Kitchens
Automotive - CPG - Dining - Retail

Shoppers can select meals from restaurants like Quiznos, Saladworks, Taco del Mar and Crepe Delicious, and from CPG brands like Ben & Jerry’s, Red Bull and Beyond Meat. Orders are prepared in an...

March 9, 2021

Key esports sponsorships and partnerships, November 2020
Electronics - Esports - Fashion - Tech

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep everybody up-to-date,...

Esports Insider
December 4, 2020

Riot Games Names Verizon Official Partner for First Strike Val...
Electronics - Gaming - Tech

Riot Games has announced a new facet of its developing relationship with Verizon. The telecommunications company will serve as the official 5G wireless and network service partner for the upcoming Val...

Esports Observer
December 3, 2020

Rubik’s | Red Bull
Beverages - CPG - Partnerships - Streaming - Toys

Rubik's partnered with Red Bull to celebrate the 40th anniversary of the Rubik's Cube. The partnership consisted of Red Bull presenting the "Rubik's Cube World Cup" competition. This co-branded com...

Rubik's | Red Bull
November 16, 2020

Red Bull stages virtual Rubik’s Cube competition on Twit...
Streaming - Toys

Red Bull is celebrating the 40th anniversary of the iconic Rubik's Cube puzzle by livestreaming its "Rubik's Cube World Cup" competition on its Twitch channel. For the full story, visit Mobile Mark...

Mobile Marketer
November 6, 2020

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