Yuengling Launches Luxury Shower Product Line – Lagér b...
Beverages - Branding - CPG - Press Releases

POTTSVILLE, Pa., April 1, 2022 /PRNewswire/ -- Today, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, has announced the launch of an exclusive line of shower products, Lagér by Yuengl...

Faisal Hussain
April 7, 2022

Reddit and Riot Games Partner to Introduce Avatars for Upcomin...
Gaming - Online - Partnerships - Press Releases - Television

Today, we’re launching Reddit’s first-ever avatar partnership, in collaboration with Riot Games. The character avatars are themed to the new League of Legends animated series, Arcane, debuting...

Faisal Hussain
November 2, 2021

Reddit Moves Into Live Original Content with PHOTOSHOPBATTLES ...
Online - Tech

The Real World and Keeping Up With The Kardashians producer Bunim/Murray is behind a comedy competition series for social media site Reddit. It marks the aggregator and discussion board firm’s firs...

October 18, 2021

NBA | Reddit
Online - Partnerships - Sports

The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page. The deal between the NBA and Reddit also saw a new series of AMAs (Ask...

NBA | Reddit
May 12, 2021

NBA Joins Forces with Reddit in Content and Ad Sales Partnersh...
Online - Sports

The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit. Details of the arrangement were published on the Social Media Today webs...

Sports Pro Media
April 27, 2021

Brands are Increasingly Seeing Reddit as a Marketing Goldmine
Branding - Online

A $3.8 billion company showed that creative marketing on Reddit can pay off. This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...

Modern Retail
April 26, 2021

Stella Artois Debuts Mock Financial Services Company to Ease T...
Beverages - Finance - Retail

Stella Artois is launching a campaign to help people with the stresses of tax season as the filing deadline approaches next month. The AB InBev-owned beer brand created Stella Mutual, a mock financial...

March 16, 2021

How a Year of Living Almost Exclusively Online Made the Intern...

On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together. Hundreds of people on the popular gaming platform ...

CNN Business
March 12, 2021

Super Bowl LV: Ads by the Numbers

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

Reddit, Wall Street’s New Upstart Challenger, Now Valued at ...

Reddit, the self-proclaimed “front page of the internet,” has banked $250 million in new growth funding — giving the online discussion site a $6 billion valuation. The company announced the fun...

February 9, 2021

Reddit’s 5-Second Commercial Pays Ode To GameStop
Branding - Online

Networks were baffled by its decision to run a JPEG as a television advertisement, as per a Reddit tweet. Reddit took out a five-second advertisement during Sunday’s Super Bowl that paid an ode to "...

Yahoo Finance
February 8, 2021

Reddit’s Pushes Tootsie Roll Stock to Record
CPG - Finance

The maker of Tootsie Pops has spiked to a record as retail traders pour into heavily-shorted stocks fueled by excitement over GameStop Corp.’s meteoric surge. Shares of Chicago-based Tootsie Roll I...

Crain's Chicago Business
January 28, 2021

Why AMC and BlackBerry are next after GameStop
Attractions - Finance - Gaming - Retail - Tech

A bunch of Reddit users decided to play the market and push GameStop's stock up to nearly three times its average over the past several months. Then they started spreading their strategy to struggling...

January 27, 2021

2020 Television Listicles: Top Shows, Episodes & More
Listicles - Streaming - Television

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Reddit is buying TikTok rival Dubsmash

Dubsmash allows users to create and share video content, and it's especially popular with young, diverse audiences. Social media platforms have in recent years invested heavily in short videos, spu...

December 14, 2020

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