Beat the Heat With Popsicle and Reebok’s Ice Cold Sneake...
CPG - Fashion

It’s pretty clear that the folks on the Reebok marketing and design teams have a soft spot for 90s/early 2000’s given as many of the brand’s collaborative collections evoke emotions of nostalgia...

August 11, 2022

Reebok Announces ‘Jurassic World: Dominion’ Collec...
Fashion - Retail - Theatrical

Hot off the heels of the film premiere last week. Following the release of the Jurassic World: Dominion in theaters, Reebok has officially confirmed that a collaboration with Universal Brand Developm...

June 17, 2022

Puma Pounces with Push for Women Amid Athletic Apparel & ...
Fashion - Retail

Demand for casual clothes, streetwear and athletic footwear may still be the hottest corner of the apparel universe but the sector’s top players are all struggling to find traction in a slippery and...

May 9, 2022

Reebok Announces Second ‘Mighty Morphin Power Rangers...
Fashion - Toys

Reebok has just announced the launch of its second collaboration with Hasbro’s Mighty Morphin Power Rangers. Unlike the first collection, this new collection focuses on the series’ most notorious...

March 15, 2022

Elton John Releases Fashion Collab with Palace & Bravado
Fashion - Music

Palace has followed up last month’s Reebok Classics collaboration by linking up with Bravado for a special licensed collection alongside Elton John. The collection celebrates his legacy and legendar...

March 7, 2022

Reebok Enters into Long-Term Partnership with New Guards Group

Authentic Brands Group (ABG) has launched a strategic partnership with New Guards Group to grow the Reebok brand, which ABG announced it will be acquiring for $2.5 billion USD late last year. The deal...

February 24, 2022

Reebok Presents Second GHOSTBUSTERS Collection
Fashion - Theatrical

Ahead of the forthcoming Ghostbusters: Afterlife movie release, Reebok taps the terrifying ghouls and ghosts in its commemorative five-part footwear collection. Where the previous capsule remodelled ...

October 5, 2021

National Geographic & Reebok Release Sneaker Collaboratio...
Streaming - Television

National Geographic is back with another footwear collaboration, this time around enlisting Reebok to adorn seven shoes with its earthy, natural aesthetic. Comprising the Club C, Club C Revenge, Clas...

September 17, 2021

Jelly Belly & Reebok Release Sneaker Collaboration
CPG - Fashion

Reebok has proven to be one of the industry’s most playful collaborators, and following on from its recent $2.5bn USD sale, the footwear giant is back with a sweet treat in the form of a Jelly Belly...

August 25, 2021

Adidas to Sell Reebok To Authentic Brands

Adidas is offloading Reebok into Authentic Brands Group’s (ABG) burgeoning portfolio of brands as the German sportswear giant seeks to strengthen its own position in a direct-to-consumer (D2C)-led s...

August 13, 2021

Reebok’s New AR Tool Helps You Create a Basketball Court...
Sports - Tech

Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that ...

August 9, 2021

Reebok Launches ‘Peppa Pig’ Collection
Fashion - Television

Reebok and “Peppa Pig” are back with another treat for fans. The footwear brand and beloved animated character have joined forces once more on a footwear and apparel collection — this time drop...

Footwear News
July 29, 2021

Reebok Debuts Jurassic Park Footwear & Apparel Collection
Fashion - Theatrical

Reebok is entering the Lost World with an extensive collection with Universal’s iconic 1993 film, Jurassic Park. The collaboration is the first between the two titles and features a full-family off...

July 15, 2021

Look into Reebok’s Refreshed Brand Creative Direction
Branding - Fashion - Retail

Reebok, over the years, has struggled to form a firm brand identity, as Adidas pivoted the one-time sports generalist to focus more on the fitness community. As it looks toward a sale by Adidas, Reebo...

June 18, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Cardi B Drops ‘Mommy & Me’ Reebok Collection
Fashion - Music

Cardi B spent her third Mother's Day with Kulture over the weekend, and the rapper is continuing the celebration with a brand new Reebok collection. The “Mommy & Me” footwear capsule, inspire...

May 11, 2021

Jurassic Park | Reebok
Fashion - Retail - Theatrical

Universal Pictures partnered with Reebok on a promotion that created a line of themed shows celebrating the classic JURASSIC PARK.

Universal Pictures
May 6, 2021

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

Adidas Looking to Sell Reebok Soon

The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok” and has decided to begin a formal process to sell the company. “The lon...

Footwear News
February 16, 2021

Reebok and ‘Hot Ones’ Deliver a ‘Spicy and Icy’ Two-Sh...
Fashion - Online

After delivering a collaborative collection in November 2020, Reebok and the Sean Evans-hosted hit First We Feast interview series “Hot Ones” are back with a two-shoe lineup. With the 14th season...

Footwear News
February 4, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Master P, Baron Davis interested in Reebok for $2.4b

Reebok may be getting a new owner, as its German sportswear parent company Adidas looks to offload the household name brand. Once a cultural icon of epic proportions, Reebok has struggled in recent ye...

December 30, 2020

Top Sneaker Partnerships of 2020

Although the year presented a seemingly endless amount of challenges, it did produce several of the best sneaker collaborations in recent memory. Arguably the years best projects came from New Balanc...

Footwear News
December 24, 2020

Reebok and Spotify reveal Cardi B footwear
Fashion - Music

Reebok promoted its Card B footwear collection in an interactive audio experience on Spotify. The "B Unexplainable" experience lets users mix 40-second beats that include Cardi B's catchphrases. Full ...

Mobile Marketer
November 19, 2020

BBC x Reebok Question Low “Running Dog” collection

Billionaire Boys Club & Reebok expand their collaboration with another iteration of the Question Low. The iconic "Running Dog" image from Pharrell Williams' streetwear replaces the Reebok Vector b...

Footwear News
November 3, 2020

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