11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Cardi B Drops ‘Mommy & Me’ Reebok Collection
Fashion - Music

Cardi B spent her third Mother's Day with Kulture over the weekend, and the rapper is continuing the celebration with a brand new Reebok collection. The “Mommy & Me” footwear capsule, inspire...

May 11, 2021

Jurassic Park | Reebok
Fashion - Retail - Theatrical

Universal Pictures partnered with Reebok on a promotion that created a line of themed shows celebrating the classic JURASSIC PARK.

Universal Pictures
May 6, 2021

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

Adidas Looking to Sell Reebok Soon

The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok” and has decided to begin a formal process to sell the company. “The lon...

Footwear News
February 16, 2021

Reebok and ‘Hot Ones’ Deliver a ‘Spicy and Icy’ Two-Sh...
Fashion - Online

After delivering a collaborative collection in November 2020, Reebok and the Sean Evans-hosted hit First We Feast interview series “Hot Ones” are back with a two-shoe lineup. With the 14th season...

Footwear News
February 4, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Master P, Baron Davis interested in Reebok for $2.4b

Reebok may be getting a new owner, as its German sportswear parent company Adidas looks to offload the household name brand. Once a cultural icon of epic proportions, Reebok has struggled in recent ye...

December 30, 2020

Top Sneaker Partnerships of 2020

Although the year presented a seemingly endless amount of challenges, it did produce several of the best sneaker collaborations in recent memory. Arguably the years best projects came from New Balanc...

Footwear News
December 24, 2020

Reebok and Spotify reveal Cardi B footwear
Fashion - Music

Reebok promoted its Card B footwear collection in an interactive audio experience on Spotify. The "B Unexplainable" experience lets users mix 40-second beats that include Cardi B's catchphrases. Full ...

Mobile Marketer
November 19, 2020

BBC x Reebok Question Low “Running Dog” collection

Billionaire Boys Club & Reebok expand their collaboration with another iteration of the Question Low. The iconic "Running Dog" image from Pharrell Williams' streetwear replaces the Reebok Vector b...

Footwear News
November 3, 2020

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