KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

Spotify Gets a Weekly League of Legends Esports Podcast
Esports - Gaming - Streaming

Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...

The Verge
May 25, 2021

Riot Games Unveils Esports Plans for VALORANT, Wild Rift &...
Esports - Gaming - Tech

Riot Games has revealed that League of Legends: Wild Rift, the publisher’s mobile MOBA title, will launch its first-ever global esports tournament in the fourth quarter of 2021. The announcement wa...

Esports Insider
May 7, 2021

HyperX Becomes a Global Founding Partner for Riot Games’ VAL...
Esports - Gaming - Partnerships - Press Releases - Tech

HyperX Named Official Supplier of Gaming Keyboards, Mice and Mouse Pads in Multi-year Deal with Riot Games LONDON--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc,...

Faisal Hussain
May 5, 2021

Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

Riot Games Gets Boost From Expanded Verizon Sponsorship
Esports - Sponsorships - Tech

Verizon is announcing this week that it is significantly expanding its sponsorship presence with Riot Games, gaining additional inventory that will see its spending with the video game maker climb wel...

Esports Observer
March 1, 2021

Sportfive, Riot Games and Freaks 4U Gaming Team Up for New Esp...
Agencies - Branding - Esports - Streaming

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series. Sportfive will serv...

Sport Business
February 17, 2021

Riot Games Reports 23M Average Minute Audience for Worlds 2020
Esports - Gaming

Riot Games has reported viewership figures for the League of Legends World Championship, which generated a 23.04M average minute audience across all platforms. This is up from 2019’s championship ev...

Esports Observer
December 9, 2020

Riot Games Names Verizon Official Partner for First Strike Val...
Electronics - Gaming - Tech

Riot Games has announced a new facet of its developing relationship with Verizon. The telecommunications company will serve as the official 5G wireless and network service partner for the upcoming Val...

Esports Observer
December 3, 2020

Tencent’s mobile MOBA Honor of Kings sets world record
Gaming

This makes Honor of Kings the most popular game in the world. For the full story, visit Dot Esports  -  https://dotesports.com/mobile/news/tencents-mobile-moba-honor-of-kings-sets-world-record-wi...

Dot Esports
November 2, 2020

Mastercard thanks fans with League of Legends Worlds 2020 acti...
Esports

Mastercard will serve as the presenting sponsor of the opening ceremony, delivering a broadcast spot in English and Mandarin, and debut a content series called the “Digital Priceless Experiences.”...

Esports Observer
October 29, 2020

Beats sponsors TOP Esports League of Legend Worlds Championsh...
Esports - Gaming

During League of Legends World Championship on Saturday, Beats By Dre was featured on team TOP Esports’ team jerseys, even though Bose is the official sponsor of the tournament. For the full stor...

Esports Observer
October 19, 2020

Gillette, Campbell’s, Oakley join ‘Madden NFL̵...

EA reported that it has a record number of sponsors for its MCS21 video game tournament, in a sign of how more brands may be seeking to reach the audience. For the full story, visit Mobile Markete...

Mobile Marketer
October 13, 2020

Riot Games Announced Recently A Multiyear Partnership With Spi...
Esports - Gaming - Toys

Spin Master, global children’s toy and entertainment company, will develop products such as “action figures, playsets, and role play items.” For the full story, visit Happy Gamer  -  https:...

Happy Gamer
October 13, 2020

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