HyperX Announces VALORANT Champions Tour-Inspired Keycap in Co...
Gaming - Press Releases - Tech

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x VALORANT Champions Tour Spark Limited Edit...

Angelina Luspo
August 23, 2023

HyperX and Riot Games Extend Global Partnership for VALORANT C...
Gaming - Live Entertainment - Press Releases - Tech

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, and Riot Games today announced a multi-year partnership extension for t...

Angelina Luspo
March 9, 2023

Riot Games Sweep Esports Categories at The Game Awards 2022
Esports - Gaming

Riot Games dominated the Esports category at The Game Awards 2022, with VALORANT winning four awards and League of Legends taking home the final one. Best Esports Game, Best Esports Player, Best Espo...

Clutch Points
December 9, 2022

Gaming Partnerships That Got the Win in 2022
Beverages - Dining - Electronics - Esports - Gaming

Gaming companies are activating all different kinds of creative partnerships in 2022. Take a look at some of the biggest gaming partnerships that happened this year. HyperX and Crown Channel On Tw...

Nicholas Fox
December 9, 2022

Amazon Teams With Riot Games to Celebrate VALORANT Community w...
Esports - Gaming - Press Releases

VALORANT™ had a huge year in 2022, and Amazon and Riot Games want to celebrate with its incredible community! We’re teaming up to host RE//LOAD: an exclusive, end-of-year live event in celebration...

Angelina Luspo
December 6, 2022

Riot Games is Collaborating with Ubisoft to Combat Toxicity in...
Gaming - Online

Toxicity is a major problem in gaming and the shroud of anonymity that players get behind their computer screens often leads to undesirable behavior. Riot Games has spent years trying to combat toxici...

AFK Gaming
November 22, 2022

Riot Games Teamed Up with Jackson Wang for League of Legends W...
Esports - Gaming - Music

Game publisher Riot Games has teamed up with Hong Kong singer and record producer Jackson Wang to perform at the 2022 League of Legends World Championship finals opening ceremony. The singer will per...

Esports Insider
October 31, 2022

Mercedes-Benz Designs Its First-Ever Virtual Show Car for LEAG...
Automotive - Esports - Gaming

Mercedes-Benz has been the exclusive automotive partner of the League of Legends World Championship, or Worlds for short, since 2020 and recently renewed its partnership with Riot Games until 2025. Bu...

HypeBeast
September 29, 2022

Lil Nas X Named LEAGUE OF LEGENDS President, Promises Explosiv...
Esports - Gaming - Live Entertainment - Music

Lil Nas X is adding a new line to his résumé: president of “League of Legends.” Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...

Variety
September 16, 2022

ARCANE Becomes First Streaming Show to Win Animated Emmy
Gaming - Streaming

Call it third time lucky. Netflix has finally won Best Animated Program at the Emmys with Arcane picking up the award at the Creative Arts ceremony. It marks the first time that a streaming show has ...

Deadline
September 6, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

Tiffany & Co. Partners with Riot Games to Redesign Worlds...
Esports - Fashion - Gaming

Game publisher Riot Games has teamed up with jeweller Tiffany & Co. to redesign the League of Legends World Championship Summoner’s Cup. The redesigned trophy, which will be unveiled digitally o...

Esports Insider
August 18, 2022

The LCS Partners with HBO for HOUSE OF THE DRAGON Release
Esports - Gaming - Streaming - Television

The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the Dragon,...

Esports Insider
August 8, 2022

Riot Games and AWS are Teaming Up to Deliver Fresh Esports Con...
Gaming - Online - Tech - Television

Riot Games and Amazon Web Services (AWS) are teaming up to transform Riot’s esports content. Riot is the first company to use AWS’ data analytics integration for esports broadcasts on League of Le...

Venture Beat
July 19, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

Verizon Named Founding Partner Of Wild Rift Esports North Amer...
Electronics - Esports - Gaming - Tech

Verizon has been named the exclusive 5G network and wireless services provider of the Wild Rift North American Series. In addition, the company will collaborate with Riot Games to create ‘immersive ...

Esports Insider
April 7, 2022

Coca-Cola Creations Gaming-Inspired Coca-Cola Zero Sugar Byte
Beverages - Gaming - Online - Press Releases - Tech

From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola®  Zero Sugar Byte Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...

Faisal Hussain
April 5, 2022

Reddit and Riot Games Partner to Introduce Avatars for Upcomin...
Gaming - Online - Partnerships - Press Releases - Television

Today, we’re launching Reddit’s first-ever avatar partnership, in collaboration with Riot Games. The character avatars are themed to the new League of Legends animated series, Arcane, debuting...

Faisal Hussain
November 2, 2021

Riot Games & Red Bull Partner for VALORANT Esports Champi...
Beverages - Esports

Riot Games has announced energy drink brand Red Bull as the latest partner of the VALORANT Champions Tour (VCT) for the EMEA region. As VCT EMEA’s official partner, the brand will feature in tournam...

Esports Insider
July 23, 2021

Riot Games Welcomes Back In-Person Fans at League of Legends U...
Esports

This year’s League of Legends Championship Series (LCS) finale is the latest esports event to welcome an audience to attend in person. Riot Games announced on Friday that the final two matches of th...

The Verge
July 12, 2021

KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

Spotify Gets a Weekly League of Legends Esports Podcast
Esports - Gaming - Podcasts - Podcasts - Streaming

Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...

The Verge
May 25, 2021

Riot Games Unveils Esports Plans for VALORANT, Wild Rift &...
Esports - Gaming - Tech

Riot Games has revealed that League of Legends: Wild Rift, the publisher’s mobile MOBA title, will launch its first-ever global esports tournament in the fourth quarter of 2021. The announcement wa...

Esports Insider
May 7, 2021

HyperX Becomes a Global Founding Partner for Riot Games’ VAL...
Esports - Gaming - Partnerships - Press Releases - Tech

HyperX Named Official Supplier of Gaming Keyboards, Mice and Mouse Pads in Multi-year Deal with Riot Games LONDON--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc,...

Faisal Hussain
May 5, 2021

Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

Riot Games Gets Boost From Expanded Verizon Sponsorship
Esports - Sponsorships - Tech

Verizon is announcing this week that it is significantly expanding its sponsorship presence with Riot Games, gaining additional inventory that will see its spending with the video game maker climb wel...

Esports Observer
March 1, 2021

Sportfive, Riot Games and Freaks 4U Gaming Team Up for New Esp...
Agencies - Branding - Esports - Streaming

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series. Sportfive will serv...

Sport Business
February 17, 2021

Riot Games Reports 23M Average Minute Audience for Worlds 2020
Esports - Gaming

Riot Games has reported viewership figures for the League of Legends World Championship, which generated a 23.04M average minute audience across all platforms. This is up from 2019’s championship ev...

Esports Observer
December 9, 2020

Riot Games Names Verizon Official Partner for First Strike Val...
Electronics - Gaming - Tech

Riot Games has announced a new facet of its developing relationship with Verizon. The telecommunications company will serve as the official 5G wireless and network service partner for the upcoming Val...

Esports Observer
December 3, 2020

Tencent’s mobile MOBA Honor of Kings sets world record
Gaming

This makes Honor of Kings the most popular game in the world. For the full story, visit Dot Esports  -  https://dotesports.com/mobile/news/tencents-mobile-moba-honor-of-kings-sets-world-record-wi...

Dot Esports
November 2, 2020

Mastercard thanks fans with League of Legends Worlds 2020 acti...
Esports

Mastercard will serve as the presenting sponsor of the opening ceremony, delivering a broadcast spot in English and Mandarin, and debut a content series called the “Digital Priceless Experiences.”...

Esports Observer
October 29, 2020

Beats sponsors TOP Esports League of Legend Worlds Championsh...
Esports - Gaming

During League of Legends World Championship on Saturday, Beats By Dre was featured on team TOP Esports’ team jerseys, even though Bose is the official sponsor of the tournament. For the full stor...

Esports Observer
October 19, 2020

Gillette, Campbell’s, Oakley join ‘Madden NFL̵...

EA reported that it has a record number of sponsors for its MCS21 video game tournament, in a sign of how more brands may be seeking to reach the audience. For the full story, visit Mobile Markete...

Mobile Marketer
October 13, 2020

Riot Games Announced Recently A Multiyear Partnership With Spi...
Esports - Gaming - Toys

Spin Master, global children’s toy and entertainment company, will develop products such as “action figures, playsets, and role play items.” For the full story, visit Happy Gamer  -  https:...

Happy Gamer
October 13, 2020

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