Roblox Launches Listening Parties for Artists to Premiere New ...
Music - Streaming

Gaming platform roblox has become a significant focus for the music industry in recent months. Now, in what Roblox is calling “the latest innovation in music in the metaverse”, the platform is l...

Music Business Worldwide
September 27, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

September 23, 2021

Twenty One Pilots to Perform ‘Pioneering Interactive Virtual...
Gaming - Music

Having hosted large-scale virtual concerts by superstar artists like Lil Nas X and Zara Larsson, gaming paltform Roblox will now serve as the virtual location for a forthcoming Twenty One Pilots event...

Music Business Worldwide
September 8, 2021

Roblox Introduces Voice Chat with ‘Spatial Voice’ ...
Gaming - Tech

Roblox is introducing a new voice chat feature called “Spatial Voice,” starting with an invitation-only beta for select developers, the gaming platform announced on Thursday. “With Spatial Voic...

September 3, 2021

Roblox Partners with Vans to Launch Interactive Skatepark
Fashion - Gaming

Roblox and Vans are launching an interactive virtual skatepark on the game platform, the first such venture into Metaverse-style immersive experiences by the iconic sneaker company. “Vans World” ...

September 1, 2021

Roblox Sees 29% Increase in Daily Users

Video game platform Roblox reported second quarter earnings results that showed an increase in average daily active users (DAUs) of 29 percent year over year, or 43.2 million, according to a press rel...

August 17, 2021

Roblox & Sony Music Partner to Bring More Artists Into Ga...
Gaming - Music

Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game. Terms of the agreement weren’t discl...

July 6, 2021

Stranger Things’ Starcourt Mall Comes to Roblox
Gaming - Streaming

Starcourt Mall, the central location from season three of Stranger Things, is now a playable location in Roblox, the company announced today. The level includes four mini-games based around the Netfli...

The Verge
June 24, 2021

Roblox Hit With $200 Million-Plus Lawsuit by Music Publishers
Gaming - Music

The National Music Publishers’ Association filed a lawsuit against Roblox, accusing the massively multiplayer online game company of illegally using songs from numerous artists — and seeking a min...

June 10, 2021

Roblox Virtual Gucci Purses Sell for Thousands
Fashion - Gaming

These days, it’s not unusual to be able to outfit your avatar in all different ways, whether that means completing portions of a game or — in the case of the hugely popular platform Roblox — pur...

May 24, 2021

Inside Gucci and Roblox’s New Virtual World
Fashion - Gaming - Retail - Tech

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially p...

Vogue Business
May 18, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Warner Music Invests in Virtual Concert Tech
Music - Online - Streaming - Tech

WMG announced its investment into tech company Genies to develop avatars and create NFTs for Warner artists. That came three months after Warner pumped an eight-figure sum into social gaming platform ...

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Hasbro Teams Up with Roblox
Gaming - Toys

Hasbro has signed its first-ever licensing agreement with Roblox. This agreement will see Hasbro launch a board game, as well as a line of NERF blasters inspired by the online gaming platform, which h...

April 14, 2021

Roblox Could Change the Future of Gaming
Esports - Gaming - Online

Roblox (RBLX), one of the most anticipated IPOs of 2021, hit the public market on Wednesday via direct listing. Landing amid a pandemic-driven explosion of growth in the $180 billion video game indust...

March 12, 2021

Roblox Goes Public Wednesday — Here’s How Indie Game Maker...
Esports - Finance - Gaming

Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...

March 10, 2021

Roblox is Outpacing Broadcast TV for Audience Reach
Gaming - Toys

The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...

Toy News Online
March 3, 2021

How Kidcos are Making Virtual Events Better Than IRL
Attractions - Live Entertainment

Fans bunch together, jumping and dancing along as Lil Nas X’s voice booms out. When he appears, the crowd goes wild. Suddenly, the entire audience is on stage with him. It’s not that he’s create...

February 12, 2021

The future of streaming is video games
Gaming - Streaming

Move over Disney+ and Netflix—video game platforms are the next streamers to keep an eye on. From filming TV shows to creating spaces where kids can go to hang out and chat, platforms like Roblox a...

January 29, 2021

20-in-20 Toy Marketing Partnerships: Ryan’s World
Partnership Blogs - Streaming - Television - Theatrical

Last Call celebrated the holidays with the 20in20 countdown of the toy marketing partnerships showcasing the year's biggest promotional properties! But with so many terrific partnership programs, ...

Earl Schultz
January 13, 2021

Lil Nas X Says Children Are His Core Audience Right Now, And T...
Influencers - Music - Publishing

Lil Nas X discusses his new children's book and how he connects well with kids and wants to be a good model for them. Reaching kids on their level has been a big part of the public persona of Lil Nas ...

January 8, 2021

Roblox surpasses Fortnite earnings
Gaming - Music

Both Roblox and Fortnite are cementing new ties to the music industry. From Marshmello and Travis Scott’s concerts in Fortnite to Ava Max’s album reveal in Roblox – the industry’s approach to ...

Digital Music News
January 8, 2021

YouTube star Ryan Kaji opens virtual world on Roblox
Gaming - Streaming

“Ryan’s World” in Roblox will offer interactive areas and activities for players, including a racetrack, a school, a city center and a “fun zone,” where players can challenge each other in o...

The Wall Street Journal
December 4, 2020

Lil Nas X brings Old Town Road to Roblox
Gaming - Music

The first major artist to use Roblox for a fully virtual concert. As Lil Nas X moves through the setlist of his next concert, the world will change around him. Tags: Roblox For the full story, visi...

The Verge
November 10, 2020

Roblox has big plans for virtual music events,

The gaming platform wants to make music a larger part of the experience after more than a million people showed up to an album launch party. For the full story, visit The Verge  -

The Verge
October 5, 2020

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