Chobani Enters the Metaverse with the Launch of “Chobani...
Beverages - Partnerships - Press Releases - Tech

NEW BERLIN, N.Y., June 14, 2022 /PRNewswire/ -- Today, Chobani is officially entering the metaverse with the launch of "Chobani™ Oatmilk Cosmic Race" on Roblox. Now open to the Roblox community,...

Sasha Villalobos
June 14, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

June 2, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

May 5, 2022

Hello Kitty Makes Roblox Debut with Restaurant Game
Classic Characters - Gaming

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the re...

May 4, 2022

Spotify Enters the Metaverse With Interactive Gaming Island On...
Gaming - Music

Players can create their own beats, complete quests, unlock exclusive merch and more. Spotify on Tuesday announced that its entering the metaverse with Spotify Island on Roblox. As the first music-s...

May 3, 2022

Lizzo to Perform on First Metaverse Music Awards Show

The awards show will be premiering April 30 via Roblox. Lizzo is set to make her metaverse debut. Logitech announced on Tuesday (April 26) that the “About Damn Time” singer will be delivering a p...

April 28, 2022

Mattel Launches He-Man and the Masters Of the Universe Roblox ...

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans...

April 27, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Gamefan, Sega Launch New Sonic The Hedgehog Game On ‘Rob...
Gaming - Tech

Sonic the Hedgehog is getting the Roblox treatment in an all new game, Sonic Speed Simulator. Produced by Gamefan in collaboration with SEGA of America Inc., the new game marks the first time that a A...

Toy Book
April 14, 2022

L.O.L. Surprise! Dolls Are Going Digital In Second ‘Twightli...
Tech - Toys

The fierce and fashionable L.O.L. Surprise! dolls are O.T.W. back to the metaverse for a second installment of the popular Roblox game, Twilight Daycare, and this time they’re backed by the power of...

April 7, 2022

Fans Can Roll Burritos at Chipotle in the Metaverse to Earn Bu...
Dining - Gaming - Online - Partnerships - Press Releases

NEWPORT BEACH, Calif., April 5, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today it is launching Chipotle Burrito Builder on Roblox (NYSE: RBLX), a new simulation experience...

Faisal Hussain
April 6, 2022

Nike Asked Kids to Build a Virtual World Devoted to Air Max
Fashion - Gaming - Online - Tech

Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generati...

March 28, 2022

Nearly 7 Million People Have Visited Nike’s Metaverse St...
Fashion - Gaming - Online - Sports

Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago. There is a lot of brand hesitancy around the metaverse, due...

The Drum
March 22, 2022

Alo Yoga & Roblox Bring Virtual Yoga and Wellness to the ...
Fashion - Gaming - Health & Beauty - Press Releases - Sports

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experie...

Angelina Luspo
February 18, 2022

Roblox Announces First Music Event of 2022
Music - Online

Gaming platform Roblox is throwing a “First of its Kind DJ Party” featuring a virtual performance by an avatar of superstar producer and DJ David Guetta. Created in partnership with Roblox develo...

Music Business News
February 1, 2022

Gucci to Release More NFTs, This Time With Superplastic’s An...
Fashion - Online

Gucci is moving more into the metaverse with a slate of new NFT releases next month. The Italian luxury brand is teaming up with animated celebrity and digital collectibles creator Superplastic to un...

Footwear News
January 19, 2022

Virtual Footwear Could Be Up Next for Shaquille O’Neal and O...
Fashion - Online - Sports

Even Shaquille O’Neal is taking a leap into the metaverse. The former NBA star, in partnership with Authentic Brands Group, filed for three trademark applications for the word “SHAQ,” last mont...

Footwear News
January 13, 2022

TikTok Was the Most Downloaded App Globally on Christmas Day 2...
Gaming - Online - Tech

Oculus topped the downloads charts for the US, NHS app for the UK While Roblox was the #1 game in both the US and UK. Globally, TikTok, Instagram and Facebook topped the daily downloads chart across ...

App Annie
January 3, 2022

The Angry Birds Come to Roblox in a New Fantasy Role-Playing G...
Gaming - Partnerships - Press Releases

Angry Birds Bird Island launches today in Roblox, marking the famous flock’s first foray into the widely popular game platform. The game presents other firsts for the Angry Birds as well, including ...

Faisal Hussain
December 21, 2021

Forever 21 Lets Players Customize Virtual Fashion Stores in Ro...
Gaming - Online - Retail - Tech

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. This Forever 21 Shop City experience is des...

December 20, 2021

Ralph Lauren Launches Holiday-Themed Experience on Roblox
Fashion - Tech

Ralph Lauren has partnered with digital platform Roblox to launch an immersive experience, The Ralph Lauren Winter Escape. Designed in collaboration with Roblox community developer Funomena, the firs...

December 10, 2021

Nike Announces Details for Its Immersive NIKELAND 3D Space on ...
Gaming - Retail

Earlier this month, Nike (NYSE:NKE +0.02%) filed a handful of new trademarks for the release of branded virtual sneakers and apparel which essentially confirmed that it would be expanding its initiati...

November 19, 2021

Roblox Launches Listening Parties for Artists to Premiere New ...
Music - Streaming

Gaming platform roblox has become a significant focus for the music industry in recent months. Now, in what Roblox is calling “the latest innovation in music in the metaverse”, the platform is l...

Music Business Worldwide
September 27, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

September 23, 2021

Twenty One Pilots to Perform ‘Pioneering Interactive Virtual...
Gaming - Music

Having hosted large-scale virtual concerts by superstar artists like Lil Nas X and Zara Larsson, gaming paltform Roblox will now serve as the virtual location for a forthcoming Twenty One Pilots event...

Music Business Worldwide
September 8, 2021

Roblox Introduces Voice Chat with ‘Spatial Voice’ ...
Gaming - Tech

Roblox is introducing a new voice chat feature called “Spatial Voice,” starting with an invitation-only beta for select developers, the gaming platform announced on Thursday. “With Spatial Voic...

September 3, 2021

Roblox Partners with Vans to Launch Interactive Skatepark
Fashion - Gaming

Roblox and Vans are launching an interactive virtual skatepark on the game platform, the first such venture into Metaverse-style immersive experiences by the iconic sneaker company. “Vans World” ...

September 1, 2021

Roblox Sees 29% Increase in Daily Users

Video game platform Roblox reported second quarter earnings results that showed an increase in average daily active users (DAUs) of 29 percent year over year, or 43.2 million, according to a press rel...

August 17, 2021

Roblox & Sony Music Partner to Bring More Artists Into Ga...
Gaming - Music

Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game. Terms of the agreement weren’t discl...

July 6, 2021

Stranger Things’ Starcourt Mall Comes to Roblox
Gaming - Streaming

Starcourt Mall, the central location from season three of Stranger Things, is now a playable location in Roblox, the company announced today. The level includes four mini-games based around the Netfli...

The Verge
June 24, 2021

Roblox Hit With $200 Million-Plus Lawsuit by Music Publishers
Gaming - Music

The National Music Publishers’ Association filed a lawsuit against Roblox, accusing the massively multiplayer online game company of illegally using songs from numerous artists — and seeking a min...

June 10, 2021

Roblox Virtual Gucci Purses Sell for Thousands
Fashion - Gaming

These days, it’s not unusual to be able to outfit your avatar in all different ways, whether that means completing portions of a game or — in the case of the hugely popular platform Roblox — pur...

May 24, 2021

Inside Gucci and Roblox’s New Virtual World
Fashion - Gaming - Retail - Tech

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially p...

Vogue Business
May 18, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Warner Music Invests in Virtual Concert Tech
Music - Online - Streaming - Tech

WMG announced its investment into tech company Genies to develop avatars and create NFTs for Warner artists. That came three months after Warner pumped an eight-figure sum into social gaming platform ...

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Hasbro Teams Up with Roblox
Gaming - Toys

Hasbro has signed its first-ever licensing agreement with Roblox. This agreement will see Hasbro launch a board game, as well as a line of NERF blasters inspired by the online gaming platform, which h...

April 14, 2021

Roblox Could Change the Future of Gaming
Esports - Gaming - Online

Roblox (RBLX), one of the most anticipated IPOs of 2021, hit the public market on Wednesday via direct listing. Landing amid a pandemic-driven explosion of growth in the $180 billion video game indust...

March 12, 2021

Roblox Goes Public Wednesday — Here’s How Indie Game Maker...
Esports - Finance - Gaming

Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...

March 10, 2021

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