Museum of Science, Boston Enters the Metaverse With New Roblox...
Attractions - Gaming - Non-Profit - Partnerships - Press Releases

BOSTON--(BUSINESS WIRE)--The Museum of Science, Boston is making its first move into the world of immersive online education with its launch of “Mission: Mars,” an educational experience on Robl...

Faisal Hussain
December 13, 2022

Back to School Partnerships and Campaigns 2022
Dining - Gaming - Music - Non-Profit - Partnership Blogs

All over the United States students are going back to school. Some are being home-schooled, some are in private schools, and a great many are enrolled in public schools. To get excited about school ag...

Nicholas Fox
December 8, 2022

Kids Don’t Want Cash Anymore – They Want ‘Ro...
Finance - Gaming - Online

Like many parents, Greg and Selena Robleto offered to pay their kids for doing household chores. The couple quickly learned their money was no good. The girls wanted to be paid in Robux—the online ...

Wallstreet Journal
December 5, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Bandwagon: What Trends Are Shaping Holiday Toy Sales?
Retail - Toys

As we bear down on the holiday selling season for toys—the “hard eight,” as the two-month sales push in Q4 is often called—bets have been placed, retail sets and online storefronts are ready t...

Kidscreen
November 29, 2022

Brands Are Winning on Roblox With Avatar Fashion, Gaming
Fashion - Gaming - Online - Retail

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out. ...

Glossy
November 11, 2022

Elton John Launches ‘Beyond the Yellow Brick Road’...
Gaming - Influencers - Music - Online - Tech

Legendary British musician Sir Elton John has unveiled his own virtual world on gaming platform Roblox. Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal...

Music Business Worldwide
November 7, 2022

McCain Foods Enters the Metaverse with Regen Fries
CPG - Dining - Gaming - Online - Press Releases

McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative farming McCain Foods ("McCain"), the world's largest manufacturer of prepared potato products, is ent...

Sasha Villalobos
October 31, 2022

Claire’s Launches ShimmerVille, an Immersive Digital Wor...
Fashion - Gaming - Online - Partnerships - Press Releases

HOFFMAN ESTATES, Ill., Oct. 26, 2022 /PRNewswire/ -- Today, Claire's Stores, Inc. debuts ShimmerVille, a transformative digital world to explore, work, play, shop and connect with friends. ShimmerV...

Faisal Hussain
October 27, 2022

Roblox Removes Ads and Sponsored Opps for Non-Teens
Gaming - Online

More than 50% of its daily active users are under age 13, and they won’t see ads or sponsored experiences and items going forward. Advertisers will no longer be able to reach kids under age 13 on R...

Kidscreen
October 26, 2022

West Elm Creates a Metaverse Experience for Home Design on Rob...
Gaming - Household - Online - Partnerships - Press Releases

BROOKLYN, N.Y.--(BUSINESS WIRE)--Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announce...

Faisal Hussain
October 4, 2022

My Little Pony Makes its Mark on the Metaverse
Online - Press Releases - Streaming - Tech - Television

Roblox players discover Maretime Bay with customizable pony avatars My Little Pony trots into Roblox with new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your M...

Sasha Villalobos
September 30, 2022

Barbie & Polly Pocket are Coming to Roblox
Classic Characters - Gaming - Toys

The sandbox game Roblox will soon receive two different collaborations with iconic characters Barbie and Polly Pocket. Despite the many years since both doll franchises first released, their popularit...

Screenrant
September 29, 2022

Chipotle to Offer Garlic Guajillo Steak in the Metaverse for L...
Dining - Online

Chipotle Mexican Grill today announced its new Garlic Guajillo Steak will be available at Chipotle restaurants across the U.S. and Canada, and virtually in the metaverse, for a limited time. The brand...

QSR Magazine
September 13, 2022

American Eagle Leads the Way for Innovation Across TikTok, Rob...
Branding - Fashion - Influencers - Music - Online

Back-To-School Campaign Celebrates Musicians and the Uniting Power of Music and Jeans American Eagle Outfitters, Inc. (NYSE: AEO) announced today the American Eagle (AE) brand’s music-focused initi...

Sasha Villalobos
August 19, 2022

Chobani Enters the Metaverse with the Launch of “Chobani...
Beverages - Partnerships - Press Releases - Tech

NEW BERLIN, N.Y., June 14, 2022 /PRNewswire/ -- Today, Chobani is officially entering the metaverse with the launch of "Chobani™ Oatmilk Cosmic Race" on Roblox. Now open to the Roblox community,...

Sasha Villalobos
June 14, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

Kidscreen
June 2, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

Glossy
May 5, 2022

Hello Kitty Makes Roblox Debut with Restaurant Game
Classic Characters - Gaming

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the re...

VentureBeat
May 4, 2022

Spotify Enters the Metaverse With Interactive Gaming Island On...
Gaming - Music

Players can create their own beats, complete quests, unlock exclusive merch and more. Spotify on Tuesday announced that its entering the metaverse with Spotify Island on Roblox. As the first music-s...

Hypebeast
May 3, 2022

Lizzo to Perform on First Metaverse Music Awards Show
Music

The awards show will be premiering April 30 via Roblox. Lizzo is set to make her metaverse debut. Logitech announced on Tuesday (April 26) that the “About Damn Time” singer will be delivering a p...

Billboard
April 28, 2022

Mattel Launches He-Man and the Masters Of the Universe Roblox ...
Tech

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans...

ToyNews
April 27, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Gamefan, Sega Launch New Sonic The Hedgehog Game On ‘Rob...
Gaming - Tech

Sonic the Hedgehog is getting the Roblox treatment in an all new game, Sonic Speed Simulator. Produced by Gamefan in collaboration with SEGA of America Inc., the new game marks the first time that a A...

Toy Book
April 14, 2022

L.O.L. Surprise! Dolls Are Going Digital In Second ‘Twightli...
Tech - Toys

The fierce and fashionable L.O.L. Surprise! dolls are O.T.W. back to the metaverse for a second installment of the popular Roblox game, Twilight Daycare, and this time they’re backed by the power of...

Toybook
April 7, 2022

Fans Can Roll Burritos at Chipotle in the Metaverse to Earn Bu...
Dining - Gaming - Online - Partnerships - Press Releases

NEWPORT BEACH, Calif., April 5, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today it is launching Chipotle Burrito Builder on Roblox (NYSE: RBLX), a new simulation experience...

Faisal Hussain
April 6, 2022

Nike Asked Kids to Build a Virtual World Devoted to Air Max
Fashion - Gaming - Online - Tech

Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generati...

Adweek
March 28, 2022

Nearly 7 Million People Have Visited Nike’s Metaverse St...
Fashion - Gaming - Online - Sports

Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago. There is a lot of brand hesitancy around the metaverse, due...

The Drum
March 22, 2022

Alo Yoga & Roblox Bring Virtual Yoga and Wellness to the ...
Fashion - Gaming - Health & Beauty - Press Releases - Sports

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experie...

Angelina Luspo
February 18, 2022

Roblox Announces First Music Event of 2022
Music - Online

Gaming platform Roblox is throwing a “First of its Kind DJ Party” featuring a virtual performance by an avatar of superstar producer and DJ David Guetta. Created in partnership with Roblox develo...

Music Business News
February 1, 2022

Gucci to Release More NFTs, This Time With Superplastic’s An...
Fashion - Online

Gucci is moving more into the metaverse with a slate of new NFT releases next month. The Italian luxury brand is teaming up with animated celebrity and digital collectibles creator Superplastic to un...

Footwear News
January 19, 2022

Virtual Footwear Could Be Up Next for Shaquille O’Neal and O...
Fashion - Online - Sports

Even Shaquille O’Neal is taking a leap into the metaverse. The former NBA star, in partnership with Authentic Brands Group, filed for three trademark applications for the word “SHAQ,” last mont...

Footwear News
January 13, 2022

TikTok Was the Most Downloaded App Globally on Christmas Day 2...
Gaming - Online - Tech

Oculus topped the downloads charts for the US, NHS app for the UK While Roblox was the #1 game in both the US and UK. Globally, TikTok, Instagram and Facebook topped the daily downloads chart across ...

App Annie
January 3, 2022

The Angry Birds Come to Roblox in a New Fantasy Role-Playing G...
Gaming - Partnerships - Press Releases

Angry Birds Bird Island launches today in Roblox, marking the famous flock’s first foray into the widely popular game platform. The game presents other firsts for the Angry Birds as well, including ...

Faisal Hussain
December 21, 2021

Forever 21 Lets Players Customize Virtual Fashion Stores in Ro...
Gaming - Online - Retail - Tech

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. This Forever 21 Shop City experience is des...

VenureBeat
December 20, 2021

Ralph Lauren Launches Holiday-Themed Experience on Roblox
Fashion - Tech

Ralph Lauren has partnered with digital platform Roblox to launch an immersive experience, The Ralph Lauren Winter Escape. Designed in collaboration with Roblox community developer Funomena, the firs...

FashionUnited
December 10, 2021

Nike Announces Details for Its Immersive NIKELAND 3D Space on ...
Gaming - Retail

Earlier this month, Nike (NYSE:NKE +0.02%) filed a handful of new trademarks for the release of branded virtual sneakers and apparel which essentially confirmed that it would be expanding its initiati...

HypeBeast
November 19, 2021

Roblox Launches Listening Parties for Artists to Premiere New ...
Music - Streaming

Gaming platform roblox has become a significant focus for the music industry in recent months. Now, in what Roblox is calling “the latest innovation in music in the metaverse”, the platform is l...

Music Business Worldwide
September 27, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

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