Jones Soda Unveils Cannabis-Infused Sodas, Syrups and Gummies ...
Beverages - Branding - CPG

Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups. It’s a bold step for the publicly traded company, which is best known for its craft soda...

March 11, 2022

Halo Infinite Inspired Rockstar Energy Drink Now Available
Branding - Gaming

Xbox has partnered with Rockstar Energy Drink to unveil a series of collector's edition cans, all featuring iconic Master Chief designs, and now available to buy. Each can will provide fans with the c...

October 5, 2021

PepsiCo Pursues Trademark for Rockstar-Branded Beer & Har...

PepsiCo has filed a trademark application that shows the beverage and snack giant could eventually decide to sell alcoholic beverages under the Rockstar brand name, Bloomberg reported. The news servi...

June 21, 2021

PepsiCo, Rockstar Debuts Hemp Beverage
Beverages - Health & Beauty

PepsiCo has announced its first foray into the hemp beverage sector, although U.S. consumers will have to wait before they can try the product. According to a report in the trade Just Drinks, the Pur...

Super Bowl LV: Ads by the Numbers

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

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