PepsiCo Pursues Trademark for Rockstar-Branded Beer & Har...

PepsiCo has filed a trademark application that shows the beverage and snack giant could eventually decide to sell alcoholic beverages under the Rockstar brand name, Bloomberg reported. The news servi...

June 21, 2021

PepsiCo, Rockstar Debuts Hemp Beverage
Beverages - Health & Beauty

PepsiCo has announced its first foray into the hemp beverage sector, although U.S. consumers will have to wait before they can try the product. According to a report in the trade Just Drinks, the Pur...

Super Bowl LV: Ads by the Numbers

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

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