Virtual Footwear Could Be Up Next for Shaquille O’Neal and O...
Fashion - Online - Sports

Even Shaquille O’Neal is taking a leap into the metaverse. The former NBA star, in partnership with Authentic Brands Group, filed for three trademark applications for the word “SHAQ,” last mont...

Footwear News
January 13, 2022

Nike Just Bought a Virtual Shoe Company That Makes NFTs and Sn...
Fashion - Online - Retail - Tech

The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...

The Verge
December 14, 2021

Lexus Partners With Complex on Car-inspired Shoe, Video Series
Automotive - Fashion

Lexus sponsored a video documentary that shows how a group of designers participated in a challenge to customize a sneaker inspired by the luxury car brand's 2021 IS sedan, per an announcement. Viewer...

Marketing Dive
March 1, 2021

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