Nike’s New NFT Drop Will Connect Virtual Sneakers to Rea...
Fashion - Finance - Online - Partnerships - Retail

Nike already dominates the sale of major brand NFT sales, and now it's working with its virtual collectibles design studio RTFKT to connect virtual sneakers to real ones. The Cryptokicks iRL collecti...

December 8, 2022

Virtual Footwear Could Be Up Next for Shaquille O’Neal and O...
Fashion - Online - Sports

Even Shaquille O’Neal is taking a leap into the metaverse. The former NBA star, in partnership with Authentic Brands Group, filed for three trademark applications for the word “SHAQ,” last mont...

Footwear News
January 13, 2022

Nike Just Bought a Virtual Shoe Company That Makes NFTs and Sn...
Fashion - Online - Retail - Tech

The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...

The Verge
December 14, 2021

Lexus Partners With Complex on Car-inspired Shoe, Video Series
Automotive - Fashion

Lexus sponsored a video documentary that shows how a group of designers participated in a challenge to customize a sneaker inspired by the luxury car brand's 2021 IS sedan, per an announcement. Viewer...

Marketing Dive
March 1, 2021

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.