KFC and Ruffles Release Original Recipe Chicken Potato Chips i...
CPG - Dining - Press Releases

TORONTO, Sept. 7, 2022 /CNW/ - Two icons. One epic snack. KFC has let the Ruffles brand in on its secret recipe to give Canadians an epic snacking experience. Fried chicken and potato chips are syno...

Angelina Luspo
September 9, 2022

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

MTN DEW and RUFFLES Are Giving Basketball Fans the Chance To W...
Beverages - CPG - Live Entertainment - Sports

ORLANDO, Fla., Feb. 28, 2022 /PRNewswire/ -- Heading into one of the most exciting times of the year for basketball, MTN DEW® and RUFFLES® have teamed up to help fans level-up one of their favorite ...

Nicholas Fox
February 28, 2022

Ruffles and LeBron James Introduce New Flamin’ Hot Chedd...
CPG - Sports

PLANO, Texas, Jan. 31, 2022 /PRNewswire/ -- In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the relea...

Nicholas Fox
January 31, 2022

LeBron James Announces Multi-Year Partnership with Ruffles
CPG - Press Releases

PLANO, Texas, Dec. 20, 2021 /PRNewswire/ -- Everyone faces different obstacles in life, but it's how they respond to those challenges – their "ridges" – that truly sets them apart from the rest. G...

Nicholas Fox
December 20, 2021

NBA, PepsiCo Renew Sponsorship Deal
Beverages - Branding - CPG - Sports

The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories. The multiyear marketing par...

Sport Business
March 1, 2021

Ruffles Celebrates Individuality on Social Media and In Return...
CPG - Sponsorships - Sports - Television

PepsiCo's Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Th...

Muse
February 26, 2021

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