Samuel Adams Times Campaign for Non-Alcoholic IPA to March Mad...
Beverages - CPG - Sports

Samuel Adams has a new campaign built around an electronic insulated sleeve for beer cans that reminds users to pace their beer-drinking sessions by occasionally switching to a non-alcoholic beer, per...

Marketing Dive
March 12, 2021

#boston-beer #just-the-haze #march-madness #sam-adams

Truly partners to launch hard seltzer-infused chocolates
Beverages - CPG

The Sam Adams brewer is taking its Truly hard seltzer brand and partnering with Los Angeles chocolatier Compartes to make hard seltzer-infused truffles. For the full story, visit Food Dive  -  ht...

Food Dive
November 13, 2020

#angry-orchard #boston-beers-company #compartes #post #sam-adams

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