Epson Europe and SEGA of America Team Up to Celebrate the Rele...
Electronics - Gaming - Press Releases - Tech

HEMEL HEMPSTEAD, England, Nov. 23, 2022 /PRNewswire/ -- Epson has announced a partnership with SEGA of America to celebrate the launch of Sonic Frontiers, the new open zone, action-adventure platformi...

Angelina Luspo
December 1, 2022

A Sega Blockchain Game is in the Works
Gaming - Online - Tech

Sega and Double Jump Tokyo are partnering up to make a blockchain game. For 80s and 90s babies, Sega is globally recognized as a longstanding pillar within the world of interactive media. The Japanes...

One 37
September 30, 2022

Higround Announces Sonic & Dreamcast Themed PC Keyboards
Electronics - Gaming - Tech

If you’re a fast typer then you might want to check out these latest PC keyboards from Higround as they’ll inspire you to go even faster. The PC accessory manufacturer has announced a collaborati...

Nintendo Wire
August 2, 2022

Nintendo Director’s SONIC FRONTIERS Trailer Introduces N...

Nintendo and SEGA have now shared a closer look at the gameplay for Sonic Frontiers during the former’s latest Nintendo Direct event. While we’ve previously already seen Sonic dashing around the o...

June 29, 2022

Sega Teases Possible Upcoming Game Announcement

Even with Summer Game Fest having officially finished, it seems the month of June could still have some big gaming reveals left in it. Nintendo recently announced that it would be putting on a Nintend...

June 22, 2022

Sega Announces SONIC ORIGINS Release Date

Sega has officially confirmed the release of its multi-game collection Sonic Origins. The collection is set to feature digital remasters of some of Sonic’s most iconic games including the original S...

April 21, 2022

Gamefan, Sega Launch New Sonic The Hedgehog Game On ‘Rob...
Gaming - Tech

Sonic the Hedgehog is getting the Roblox treatment in an all new game, Sonic Speed Simulator. Produced by Gamefan in collaboration with SEGA of America Inc., the new game marks the first time that a A...

Toy Book
April 14, 2022

Sega & General Mills Team Up for SONIC THE HEDGEHOG Cerea...
CPG - Gaming - Theatrical

Ahead of next week's anticipated release of Sonic The Hedgehog 2 in theaters, Sega and General Mills have announced a partnership to bring the spikey blue hedgehog to breakfast nooks nationwide. Gene...

Game Informer
March 29, 2022

Third SONIC Movie, Live-Action KNUCKLES Series Set at Paramoun...
Streaming - Theatrical

Paramount is doubling down on Sonic. A third Sonic the Hedgehog movie is being developed by the studio, while a live-action series centering on the Idris Elba-voiced Knuckles is set for streaming ser...

Hollywood Reporter
February 16, 2022

Sega Partners with Jakks Pacific for SONIC PRIME Merch
Streaming - Toys

SEGA has selected Jakks Pacific as its global merchandise partner for upcoming Netflix series Sonic Prime. As part of the deal, Jakks—which already had an agreement to design and markets toys for t...

January 5, 2022

Nintendo Adds Five New Sega Genesis Games to its Switch Online...
Electronics - Gaming

Nintendo has expanded its Expansion Pack for the Switch, adding five new Sega Genesis titles to the most expensive tier of its online subscription service. Those titles are Altered Beast, ToeJam &...

The Verge
December 17, 2021

Sega, Mattel, Hasbro, and More: Netflix’s 2021 Kids̵...
Publishing - Streaming - Toys

Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...

November 29, 2021

Sega and Microsoft Announce Gaming ‘Strategic Alliance&#...

Sega and Microsoft have announced that they have agreed to a “strategic alliance” that will see Sega produce games built on Microsoft’s Azure cloud platform. Announced in a press release, Sega ...

November 2, 2021

Sega Releases SONIC COLORS: ULTIMATE Tie-In Cartoon

Sonic Colors: Ultimate is an upcoming remaster of the original Wii platformer, and Sega has released a cartoon for players who need a refresher on the game’s lore. “Rise of the Wisps” is a two-p...

August 20, 2021

Sonic the Hedgehog 2 Casts Idris Elba as Knuckles
Gaming - Theatrical

Knuckles the Echidna is set to make his live-action debut in Sonic the Hedgehog 2 next year — and now we know who’ll be voicing him: none other than Idris Elba (Cats and also other movies, apparen...

The Verge
August 12, 2021

Olympics Opening Ceremony Includes Music from Japanese Video G...
Gaming - Sports

The Olympics opening ceremony featured a medley of music from iconic Japanese video games, including tracks from Nier, Final Fantasy, and Kingdom Hearts. The 2020 Tokyo Olympics kicked off on Friday ...

July 23, 2021

Sonic the Hedgehog Gets Into Vtubing for His 30th Birthday
Gaming - Streaming

Sonic the Hedgehog is celebrating his 30th birthday in the most delightful of ways — by getting into Vtubing. On Thursday, Sonic’s official Japanese Twitter account posted a video of a Vtuber mod...

June 25, 2021

Sega Celebrates Sonic’s 30th Anniversary with Virtual Sh...
Gaming - Streaming

Sonic the Hedgehog celebrates his 30th birthday this year, and a new digital showcase coming Thursday, May 27, will reveal the future of Sega’s enduring mascot. Sonic Central, described as a virtual...

May 26, 2021

E3 2021: Games from Sega, Square Enix, Gearbox, and More Confi...

The ESA has confirmed that games from a number of prominent developers and publishers will be part of E3 2021, in addition to previously announced partners. Square Enix, Sega, Bandai Namco, and Gearb...

May 6, 2021

Sonic the Hedgehog is Getting a Competitive Card Game

Steamforged Games announces Sonic the Card Game, which will translate Sonic the Hedgehog's speed into a competitive, family-friendly experience. Sonic the Card Game only makes up a small portion of St...

March 19, 2021

Tomy & Sega Make Sonic Plushies

Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, and huggable plush versions of characters from the Sonic universe. The range is expecte...

Toy News Online
March 10, 2021

Jakks Pacific Inks Deal for Sonic the Hedgehog 2 Movie
Theatrical - Toys

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibl...

The Toy Book
February 17, 2021

LEGO Partners with SEGA on Sonic Brick Set
Gaming - Toys

24-year-old Sonic fan Viv Grannell used the Lego Ideas website to upload a Sonic Mania - Green Hill Zone brick set idea. In order to be taken seriously by Lego, the idea needs to attract 10,000 suppor...

February 4, 2021

Sonic the Hedgehog Series Coming to Netflix in 2022
Gaming - Streaming - Television

Sonic the Hedgehog is getting a brand-new 3D animated show on Netflix. The 30-year-old character will be featured in “Sonic Prime,” a kids-and-family series from Sega of America and WildBrain, se...

February 1, 2021

20-in-20 Movie Marketing Partnerships: Sonic
Dining - Partnership Blogs - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 21, 2020

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.