Sega Releases SONIC COLORS: ULTIMATE Tie-In Cartoon
Gaming

Sonic Colors: Ultimate is an upcoming remaster of the original Wii platformer, and Sega has released a cartoon for players who need a refresher on the game’s lore. “Rise of the Wisps” is a two-p...

Polygon
August 20, 2021

Sonic the Hedgehog 2 Casts Idris Elba as Knuckles
Gaming - Theatrical

Knuckles the Echidna is set to make his live-action debut in Sonic the Hedgehog 2 next year — and now we know who’ll be voicing him: none other than Idris Elba (Cats and also other movies, apparen...

The Verge
August 12, 2021

Olympics Opening Ceremony Includes Music from Japanese Video G...
Gaming - Sports

The Olympics opening ceremony featured a medley of music from iconic Japanese video games, including tracks from Nier, Final Fantasy, and Kingdom Hearts. The 2020 Tokyo Olympics kicked off on Friday ...

IGN
July 23, 2021

Sonic the Hedgehog Gets Into Vtubing for His 30th Birthday
Gaming - Streaming

Sonic the Hedgehog is celebrating his 30th birthday in the most delightful of ways — by getting into Vtubing. On Thursday, Sonic’s official Japanese Twitter account posted a video of a Vtuber mod...

Polygon
June 25, 2021

Sega Celebrates Sonic’s 30th Anniversary with Virtual Sh...
Gaming - Streaming

Sonic the Hedgehog celebrates his 30th birthday this year, and a new digital showcase coming Thursday, May 27, will reveal the future of Sega’s enduring mascot. Sonic Central, described as a virtual...

Polygon
May 26, 2021

E3 2021: Games from Sega, Square Enix, Gearbox, and More Confi...
Gaming

The ESA has confirmed that games from a number of prominent developers and publishers will be part of E3 2021, in addition to previously announced partners. Square Enix, Sega, Bandai Namco, and Gearb...

IGN
May 6, 2021

Sonic the Hedgehog is Getting a Competitive Card Game
Toys

Steamforged Games announces Sonic the Card Game, which will translate Sonic the Hedgehog's speed into a competitive, family-friendly experience. Sonic the Card Game only makes up a small portion of St...

GameRant
March 19, 2021

Tomy & Sega Make Sonic Plushies
Toys

Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, and huggable plush versions of characters from the Sonic universe. The range is expecte...

Toy News Online
March 10, 2021

Jakks Pacific Inks Deal for Sonic the Hedgehog 2 Movie
Theatrical - Toys

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibl...

The Toy Book
February 17, 2021

LEGO Partners with SEGA on Sonic Brick Set
Gaming - Toys

24-year-old Sonic fan Viv Grannell used the Lego Ideas website to upload a Sonic Mania - Green Hill Zone brick set idea. In order to be taken seriously by Lego, the idea needs to attract 10,000 suppor...

PCMag
February 4, 2021

Sonic the Hedgehog Series Coming to Netflix in 2022
Gaming - Streaming - Television

Sonic the Hedgehog is getting a brand-new 3D animated show on Netflix. The 30-year-old character will be featured in “Sonic Prime,” a kids-and-family series from Sega of America and WildBrain, se...

Variety
February 1, 2021

20-in-20 Movie Marketing Partnerships: Sonic
Dining - Partnership Blogs - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 21, 2020

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