Rockefeller Productions to Launch SESAME STREET: THE MUSICAL
Live Entertainment - Music - Television

Elmo, Cookie Monster, Oscar the Grouch and more of Sesame’s Street’s family-friendly residents are set to take to the stage in the brand’s first off-Broadway musical. Developed by Sesame Worksh...

June 8, 2022

New Sesame Street Series, MECHA BUILDERS, Coming to Cartoonito...
Streaming - Television

Sesame Street's Adorable Robo-Heroes Rise Up in Mecha Builders Elmo and Cookie Monster lead the charge in a new Cartoonito series coming to Cartoon Network and HBO Max.

April 19, 2022

Disney, Glossier, WWE, Sesame Street, Anheuser-Busch, Subaru, ...
Beverages - CPG - Fashion - Online - Partnerships

Over the last five years, our team at BARK has executed a range of partnerships that look a bit strange when you list them out together: The Grinch, WWE, Scooby Doo, Subaru, Univ. of Texas, Peanuts, A...

Faisal Hussain
April 15, 2022

UGG Teams Up With Sesame Workshop on a Limited-Edition Sesame ...
Classic Characters - Fashion - Partnerships - Press Releases - Television

SANTA BARBARA, Calif., Jan. 14, 2022 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) announces a collaboration with Sesame Wor...

Faisal Hussain
January 14, 2022

WSJ: SESAME STREET is Still a Driving Force in Educational Con...
Streaming - Television

It's been over 50 years since "Sesame Street" changed the face of children's television forever. Embracing new platforms, the show making an effort to revolutionize education on a global scale. As th...

The Wall Street Journal
December 8, 2021

Stephen Curry and Under Armour Collaborate on Sesame Street Sn...

Basketball star, Stephen Curry will be releasing a seven-piece footwear collection as part of his label Curry Brand, powered by retailer Under Armour, in partnership with Sesame Street nonprofit, Sesa...

Fashion United
October 18, 2021

Kacey Musgraves Debuts Moschino’s Sesame Street Collab
Fashion - Music

Kacey Musgraves does her best Oscar the Grouch in new images from her collaboration with fashion house Moschino on a Sesame Street collection. In the Jeremy Scott-shot series of shots, Musgraves shows...

May 19, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

Sesame Street’s DoorDash, General Mills Partnerships Hig...
CPG - Online - Streaming

Lately, brands haven’t had to ask anyone for directions to Sesame Street. After pitching DoorDash at the Super Bowl, Elmo and friends are also popping up as the faces of a new General Mills cereal. ...

Morning Brew
March 3, 2021

Sesame Street and DoorDash
Dining - Partnerships - Television

Sesame Street partnered with DoorDash to create a campaign to raise up to 1 Million Dollars to fund Sesame Workshop, the nonprofit behind Sesame Street.

Sesame Street and DoorDash
February 10, 2021

SeaWorld San Diego to Reopen as a Zoo

This month, SeaWorld San Diego has been open select evenings for its drive-through Sesame Street Party Parade, which will continue this weekend and on February 4 and 5, before the animal exhibits retu...

Theme Park Insider
February 1, 2021

DoorDash rides with Daveed Diggs, ‘Sesame Street’ ...
Online - Sports

DoorDash next month will air its first Super Bowl commercial as part of a larger campaign to showcase its other services beside food delivery. The 60-second spot, which will run during the first quart...

Marketing Dive
January 25, 2021

Sesame Street and Skoog
Partnerships - Streaming - Television - Toys

Sesame Workshop partnered with Skoog to create a Skoog Cube toy featuring beloved Sesame Street characters. The partnership consisted of a Sesame branded Skoog Cube toy that allowed children to int...

Sesame Street and Skoog
January 21, 2021

Sesame Workshop teams with SKOOG for new immersive play platfo...

Sesame Street marks SKOOG’s first children’s brand colaboration with a new platform that combines SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to cre...

Toy News Online
January 13, 2021

Lil Nas X Says Children Are His Core Audience Right Now, And T...
Influencers - Music - Publishing

Lil Nas X discusses his new children's book and how he connects well with kids and wants to be a good model for them. Reaching kids on their level has been a big part of the public persona of Lil Nas ...

January 8, 2021

Sesame Workshop debuts its first ever Rohingya Muppets for ref...

Rohingya children raised amid political turmoil have few opportunities to see themselves represented in the media. Sesame Workshop is helping to change that. The nonprofit organization, best known fo...

December 21, 2020

YouTube star Ryan Kaji opens virtual world on Roblox
Gaming - Streaming

“Ryan’s World” in Roblox will offer interactive areas and activities for players, including a racetrack, a school, a city center and a “fun zone,” where players can challenge each other in o...

The Wall Street Journal
December 4, 2020

General Mills debuts ‘Sesame Street’ cereal
CPG - Television

To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories. Story themes include “Elmo Visits the Farm,...

License Global
December 2, 2020

FAO Schwarz debuts new holiday experiences
Retail - Toys

FAO Schwarz is debuting new experiences for the holidays both online and at its flagship store at New York City’s famed Rockefeller Plaza. The news follows the recent addition of a holiday partners...

The Toy Book
November 24, 2020

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