Social Media & Involvement are Key for Reaching Tweens

Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...

May 27, 2021

Sesame & The Wiggles Move Into New Content
Streaming - Television

Sesame Workshop has teamed up with Australian children’s music group The Wiggles to create new videos and playlists that will be available on both partners’ YouTube channels. The collaboration ki...

May 11, 2021

Sesame CEO’s Plans for the Workshop
Streaming - Television

Sesame Workshop was founded in the 1960s and charged with creating a TV show that would help prepare disadvantaged kids for school. Sesame Street was a breakthrough success in the US. But 50 years and...

February 4, 2021

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