How Small Toy Partners Drive Big Gains
Toys

Everyone loves a David and Goliath story. We all root for the underdog—especially when that underdog is scrappy and smart. But sometimes, instead of battling it out, the little guy and the giant tea...

Kidscreen
August 6, 2021

Sesame Launches a New Character
CPG - Streaming - Television - Toys

Sesame Workshop is expanding its flagship Sesame Street brand with a new animated special called Furry Friends Forever: Elmo Gets a Puppy, which will be accompanied by new books and consumer products....

Kidscreen
July 6, 2021

Fantasy, Sesame Dominate Daytime Emmy Nominations
Streaming - Television

Fantasy seems to be all the rage in the 48th annual Daytime Emmy Awards children’s categories, with Disney’s Elena of Avalor and Netflix’s The Letter for the King among the most nominated kids s...

Kidscreen
June 29, 2021

Social Media & Involvement are Key for Reaching Tweens
Influencers

Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...

Kidscreen
May 27, 2021

Sesame & The Wiggles Move Into New Content
Streaming - Television

Sesame Workshop has teamed up with Australian children’s music group The Wiggles to create new videos and playlists that will be available on both partners’ YouTube channels. The collaboration ki...

Kidscreen
May 11, 2021

Sesame CEO’s Plans for the Workshop
Streaming - Television

Sesame Workshop was founded in the 1960s and charged with creating a TV show that would help prepare disadvantaged kids for school. Sesame Street was a breakthrough success in the US. But 50 years and...

Kidscreen
February 4, 2021

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