Twitter x Shopify: Making Social Commerce Easier for Merchants
Online - Partnerships - Press Releases - Retail

Starting today, thanks to our new partnership with Shopify, all U.S. Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase. With our Twitter Shoppi...

Faisal Hussain
June 28, 2022

Spotify Adds Virtual Merch Tables for Music Artists in Pact Wi...
Music - Retail

Perhaps it was inevitable that Spotify and Shopify — with their similar-sounding monikers — would eventually join forces. Spotify on Wednesday announced a new partnership with ecommerce provider ...

October 21, 2021

Brands & Platforms Are Courting College Athletes to Sell ...
Branding - Influencers - Online - Retail - Sports

In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...

Modern Retail
September 21, 2021

Shopify Introduces New In-App Shopping Experiences on TikTok
Online - Partnerships - Press Releases - Retail

Social commerce represents one of the fastest growing channels for Shopify merchants, especially as more creators rely on these platforms to build their businesses. Today, in partnership with TikTok, ...

Faisal Hussain
August 25, 2021

TikTok Lets Users Apply for Jobs with Video Resumes
Online - Tech

TikTok is expanding into job recruitment. As of today, the company has launched a pilot program that allows people in the US to apply for entry, associate and senior level positions by tagging videos ...

July 8, 2021

Shopify Announces Online Store 2.0 with More Flex Customizatio...
Finance - Online - Retail

Shopify unveiled “Online Store 2.0” at its annual Shopify Unite event, and customization was at the forefront. The new Storefront features code-free design capabilities and a “Theme Store.” (E...

Morning Brew
June 30, 2021

Netflix’s New Online Store Could Help it Take on Disney
Online - Retail - Streaming

Netflix opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear—much of it branded with popular Netflix movies and TV series. The move is part of a larg...

Fast Company
June 11, 2021

Shopify Partners with Google on Online Shopping Expansion
Online - Retail - Tech

Google is deepening its partnership with Shopify by letting the company’s more than 1 million merchants make their products more discoverable in Google Search and elsewhere. Google and Shopify are i...

May 19, 2021

Shopify & Square to Profit from the Start-Up Boom
Finance - Retail - Tech

Isabelle Rodriguez penned the tweet she would send from her grave. But 24-year-old Rodriguez wasn’t dying, or even ill. She was using Cake, a new “app” that lets you plan your funeral. Selling ...

May 3, 2021

Shopify Rides Online Shopping Wave to Crush Profit, Revenue Es...
Online - Retail

Canada's Shopify Inc (SHOP.TO), on Wednesday smashed first-quarter profit and revenue estimates on resilient demand for the company's e-commerce platform from businesses despite a gradual opening of e...

April 30, 2021

Google Aims to Be the Anti-Amazon of E-Commerce
Online - Retail

Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy. Google is trying to present i...

The New York Times
March 29, 2021

Which Retailers Are the Most Innovative in the Business?
Branding - Retail

All the companies on Fast Company’s list of the 10 most innovative retailers of 2021 all found success during the pandemic helping deliver the “immersive, seamless experiences” increasingly dema...

March 17, 2021

Why Shopify is Investing in Esports
Esports - Gaming - Online - Tech

Shopify’s announcement is coming as retail brands express a growing interest in esports. In its 2020 market report, which was published in February 2020, the games and esports data company Newzoo es...

Modern Retail
March 2, 2021

TikTok is Testing a Seller Marketplace
Influencers - Online - Retail - Tech

The company recently published a page called TikTok Shop: Seller University, which outlines how brands and third-party sellers can set up their own stores, accept payments and interface with customers...

Modern Retail
February 19, 2021

Shopify Expands Its Payment Option, Shop Pay, to its Merchants...
Online - Retail

Shopify announced this morning it’s partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram. This is the first time Shop P...

February 9, 2021

Travis Scott to Supreme: 2020’s most-hyped beauty products
Fashion - Health & Beauty

From streetwear to TikTok, there were multiple paths to creating beauty crazes this year. Collaborations like Supreme x Pat McGrath and Travis Scott x Byredo, as well as viral TikTok trends, helped...

December 30, 2020

Black Friday in-store sales down as online sales broke records...
Online - Retail

Even with a month of sales dubbed "Black Friday," online sales still broke records Friday as shoppers continued to click "add to cart" and scoop up deals from home. The digital sales boost came as ...

USA Today
November 28, 2020

Facebook may launch online currency in January
Finance - Online

According to a report from the Financial Times, Facebook-backed cryptocurrency Libra could launch in January. More interestingly, the Libra Association, the consortium created by Facebook, could scal...

November 28, 2020

Thanksgiving Online Shopping hits record $5.1B
Online - Retail

Thanksgiving for many is about eating, seeing family, reflecting and relaxing for the day. But for an increasing number of us, it also seems to be about shopping. Collectively, consumers in the U.S. s...

November 28, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnersh...
Streaming - Tech

TikTok and Shopify also said they will continue to test new shopping features in the coming months, indicating social commerce will remain high on the agenda for the fast-growing app. For the full ...

Mobile Marketer
October 29, 2020

Shopify Pens Commerce Deal With TikTok
Online - Tech

They announced the partnership Tuesday morning, with the deal opening up opportunities for both TikTok’s more than 100 million user base and Shopify’s one million merchants. For the full story,...

October 27, 2020

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.