Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
CPG - Influencers - Music - Retail

To promote the return of bagel chips to Chex Mix, the General Mills brand has enlisted Sir Mix-A-Lot to remix his hit song “Baby Got Back” as “Bagel Is Back,” according to details shared with ...

Marketing Dive
January 10, 2023

Sir Mix-A-Lot Celebrates 30 Years of “Baby Got Back̶...
Music - Tech

Sir Mix-A-Lot and META-X Studios are teaming up to debut the BIT BUTTS NFT collection, which celebrates 30 years of the No. 1 single “Baby Got Back” and benefits the Colorectal Cancer Alliance. T...

March 18, 2022

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.