Mars Reintroduces Skittles Pride Packs to Support LGBTQ+ Commu...
CPG - Non-Profit

Mars Wrigley brand Skittles has teamed up with GLAAD for the third year on the brand's annual Pride packs. While they have historically been all gray to represent the brand's efforts of support, this...

Candy Industry
May 10, 2022

Skittles and Nutrabolt Release Sugar-Free C4 Energy Drinks
Beverages - CPG

Following its Starburst flavor release, Nutrabolt‘s C4 Energy has returned with another candy collaboration. Partnering with Mars Wrigley once again, the latest offering draws from Skittles‘ taste...

February 4, 2022

Skittles & Simmons Bedding Release Candy-Dispensing Bed
CPG - Household

Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. The yellow candy-dispensing m...

December 6, 2021

Brewing Company Modelo Enters Streetwear Arena With Co-Branded...
Beverages - Fashion

After Supreme-branded Skittles and Oreo cookies, Mexican beer company Modelo is aiming to get its slice of the streetwear market. The company is kicking off the first in a series of co-branded clothi...

August 27, 2021

Skittles, Snickers, Old Spice Team with TikTok Creators to Rem...
CPG - Influencers

“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagi...

July 30, 2021

Skittles Introduces the World’s First Sanctuary for Gumm...

If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign. Top line In honor of National Gummi...

July 14, 2021

Skittles Colorizes Images of LGBTQ+ History for the First time

The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the ...

June 24, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

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