Coke Celebrates Summer with AR Music Experience on Snapchat
Beverages - Music - Tech

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

Marketing Dive
July 5, 2022

So, Snap Made a Camera Drone
Electronics - Online - Tech

Called Pixy, the admittedly cute lil yellow flying camera will follow you around and then send the footage it captures to your Snapchat for you to edit and post. Basically, it's your own personal papa...

April 29, 2022

Cirque du Soleil, Snap, Verizon Team Up on AR Experience
Attractions - Live Entertainment - Tech

People who still dream about running away and joining the circus can now do it without leaving the Snapchat application, as long as they are a Verizon 5G customer. Cirque du Soleil, Snap Inc. and Ver...

March 25, 2022

Universal Pictures, Snap, & Oz Team Up on MARRY ME Virtua...
Online - Tech - Theatrical

Universal Pictures is backing upcoming romantic comedy Marry Me by teaming up with Snap Inc. on a first-of-its-kind virtual concert event developed by Oz. The virtual concert will livestream here Thu...

February 2, 2022

Snap Opens an AR Holiday Market for Black Friday
Beverages - Fashion - Health & Beauty - Household - Online

Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands. Coca-Cola, Hollister, Prime Video,...

November 23, 2021

Snap Goes Trick-Or-Treating With Universal, Hershey, Home Depo...
Branding - CPG - Retail - Streaming - Theatrical

Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween. A custom augmented reality experience on Sna...

October 29, 2021

Snap & Shake Shack Create “Snap Shack” Pop-Up...
Dining - Tech

The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with an ad industry event, Snap Inc. is taking over the restaurant and suppleme...

October 19, 2021

Snap Beats Expectations on User Growth, Revenue

Snap Inc. reported gains in revenue and users that exceeded analysts’ estimates, as the company’s investments in content and creative tools lured young people and the advertisers trying to reach the...

Los Angeles Times
July 23, 2021

Facebook Doesn’t Appear Able to Disrupt Snap Among Young...
Online - Tech

Brent Thill, Jefferies senior analyst, joins CNBC's "Squawk on the Street" to break down Snap and Twitter earnings. Snap shares soared more than 19% Friday after a strong second-quarter earnings beat....

July 23, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Snapchat Report: What Consumers Want as They Return to Stores
Fashion - Health & Beauty - Influencers - Online - Retail

As restrictions lift, a new report from Foresight Factory explores US consumer shopping behavior and expectations for the post-pandemic retail experience. The AR opportunity Augmented reality (AR) c...

July 8, 2021

Universal Music Group Teams with Snap to Bring Major Artists t...
Music - Streaming - Tech

Snap wants people to discover and make content with music on Snapchat, and today, it secured a major deal to help it achieve that goal. The company has signed a multiyear partnership with Universal M...

The Verge
June 24, 2021

Brands & Retailers Need to Rethink Digital Marketing
Branding - Fashion - Health & Beauty - Influencers - Online

What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...

Vogue Business
June 21, 2021

Snap Poaches Pair of TikTok Execs
Influencers - Tech

Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish. C...

June 8, 2021

Snap Prioritizes Creators with AR-Equipped Smart Glasses

Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...

Marketing Dive
June 4, 2021

Snapchat’s New AR Glasses Can Map 3D Effects Onto the Wo...
Electronics - Tech

The AR social media app just announced its newest version of Spectacles. They're real AR glasses now. After three versions of Snapchat Spectacles, the social media company has a new pair coming that ...

May 21, 2021

Snap’s Revenue Jumps 66% as User Base Hits 280M
Influencers - Online

Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...

Marketing Dive
April 26, 2021

Snap Reportedly Readying Next Generation Of AR ‘Spectacles...

Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016. The latest generation of Spectacles would enable users to view au...

April 1, 2021

Snap Unveils Multi-Game Partnership With European Developer

The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat. Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...

Hollywood Reporter
March 24, 2021

Snap Hires Facebook Veteran Doug Frisbie as Head of Business M...

After nearly 11 years at Facebook, Doug Frisbie has jumped to Snap to head up the Snapchat parent’s business marketing efforts. Frisbie joined Snap this week in the new role of VP of business marke...

February 18, 2021

Social media, not streaming, is the music industry’s future
Music - Online - Streaming

Music-streaming subscriptions contribute $8.5 billion a year to the record business — but the biggest future growth may lie in social media, gaming, livestreaming, and fitness. For the full story, ...

Rolling Stone
December 23, 2020

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