Snap Beats Expectations on User Growth, Revenue
Influencers

Snap Inc. reported gains in revenue and users that exceeded analysts’ estimates, as the company’s investments in content and creative tools lured young people and the advertisers trying to reach the...

Los Angeles Times
July 23, 2021

Facebook Doesn’t Appear Able to Disrupt Snap Among Young...
Online - Tech

Brent Thill, Jefferies senior analyst, joins CNBC's "Squawk on the Street" to break down Snap and Twitter earnings. Snap shares soared more than 19% Friday after a strong second-quarter earnings beat....

CNBC
July 23, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Snapchat Report: What Consumers Want as They Return to Stores
Fashion - Health & Beauty - Influencers - Online - Retail

As restrictions lift, a new report from Foresight Factory explores US consumer shopping behavior and expectations for the post-pandemic retail experience. The AR opportunity Augmented reality (AR) c...

Snapchat
July 8, 2021

Universal Music Group Teams with Snap to Bring Major Artists t...
Music - Streaming - Tech

Snap wants people to discover and make content with music on Snapchat, and today, it secured a major deal to help it achieve that goal. The company has signed a multiyear partnership with Universal M...

The Verge
June 24, 2021

Brands & Retailers Need to Rethink Digital Marketing
Branding - Fashion - Health & Beauty - Influencers - Online

What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...

Vogue Business
June 21, 2021

Snap Poaches Pair of TikTok Execs
Influencers - Tech

Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish. C...

Variety
June 8, 2021

Snap Prioritizes Creators with AR-Equipped Smart Glasses
Influencers

Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...

Marketing Dive
June 4, 2021

Snapchat’s New AR Glasses Can Map 3D Effects Onto the Wo...
Electronics - Tech

The AR social media app just announced its newest version of Spectacles. They're real AR glasses now. After three versions of Snapchat Spectacles, the social media company has a new pair coming that ...

CNET
May 21, 2021

Snap’s Revenue Jumps 66% as User Base Hits 280M
Influencers - Online

Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...

Marketing Dive
April 26, 2021

Snap Reportedly Readying Next Generation Of AR ‘Spectacles...
Tech

Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016. The latest generation of Spectacles would enable users to view au...

Tubefilter
April 1, 2021

Snap Unveils Multi-Game Partnership With European Developer
Gaming

The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat. Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...

Hollywood Reporter
March 24, 2021

Snap Hires Facebook Veteran Doug Frisbie as Head of Business M...
Tech

After nearly 11 years at Facebook, Doug Frisbie has jumped to Snap to head up the Snapchat parent’s business marketing efforts. Frisbie joined Snap this week in the new role of VP of business marke...

MSN
February 18, 2021

Social media, not streaming, is the music industry’s future
Music - Online - Streaming

Music-streaming subscriptions contribute $8.5 billion a year to the record business — but the biggest future growth may lie in social media, gaming, livestreaming, and fitness. For the full story, ...

Rolling Stone
December 23, 2020

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