Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation ...
Called Pixy, the admittedly cute lil yellow flying camera will follow you around and then send the footage it captures to your Snapchat for you to edit and post. Basically, it's your own personal papa...
The Walmart "Snap Scan & Shop" lens lets Snapchat users scan food items in a refrigerator or pantry with a smartphone camera to generate a list of 10 recipes that include those items. Allrecipes, ...
NFT platform OneOf on Monday launched an exclusive NFT collection with The Recording Academy that will yield a free trip to the 64th annual GRAMMY Awards for one lucky fan.
The colorful animated NFTs...
All of the major social platforms rolled out new tools and insights to help both fans and brands engage with the event.
The Super Bowl has become a major focus for brands on social, with trending tie...
Snapchat has inked a deal with Sony Music Entertainment to include its artists music in the apps Sounds library. The company also revealed that its creating new AR music lenses. Soon, Snapchat w...
Addison Rae, one of TikTok’s biggest creators, is going to star in her own show on… Snapchat.
“Addison Rae Goes Home” will document the influencer-actor’s trip to Louisiana, where she grew ...
DAZN has announced a new global partnership with Snapchat that will give fans worldwide nonstop boxing content year-round, from behind-the-scenes access and clips, to fight highlights and original fea...
TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...
FabFitFun, best known for its subscription box service, introduced a Shop with Friends feature and announced the launch of FabFitFun Week.
Shop with Friends will allow members to invite three of thei...
Snap wants people to discover and make content with music on Snapchat, and today, it secured a major deal to help it achieve that goal.
The company has signed a multiyear partnership with Universal M...
Snapchat has launched a new tie-in initiative which enables users to create their own custom Pride flag, then have a real-world version of that flag printed, via in-app tools. Using the Pride flag fil...
Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...
Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...
While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...
As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...
Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...
TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...
During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment.
"TikTok has been able to build and gr...
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run.
For National Beer Day today (April 7), the marketer deplo...
Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016.
The latest generation of Spectacles would enable users to view au...
Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...
The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat.
Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...
Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...
Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...
The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...
Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...
Over the last year, despite the high-profile coverage given to its rival TikTok, Snapchat has undergone a revitalization. After a period of lethargic growth, Snap recently reported that it reached 265...
As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality.
The guide's multi-...
Bacardi Rum has teamed with Snapchat to launch a custom dance lens. The activation is an extension of its "Conga Feat. You" campaign
After scanning the Bacardi Snapcode, users are guided through a se...
Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...
US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users.
Th...
Cheetos embedded stealth Snapchat codes into its Super Bowl spot that unlock free snacks when scanned.
Each of the commercial's 1,440 frames features a hidden marker so viewers don't have to pause th...
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