Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
 August 24, 2022

#doritos #fortnite #frito-lay #guess #mtv

Snapchat And Cameo Team Up To Create Ads
Tech

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation ...

Tech Crunch
May 4, 2022

#cameo #snapchat

So, Snap Made a Camera Drone
Electronics - Online - Tech

Called Pixy, the admittedly cute lil yellow flying camera will follow you around and then send the footage it captures to your Snapchat for you to edit and post. Basically, it's your own personal papa...

Mashable
April 29, 2022

#pixy #snap #snapchat

Walmart Preps Mealtime Inspiration with Shoppable Snapchat Len...
CPG - Online - Retail - Tech

The Walmart "Snap Scan & Shop" lens lets Snapchat users scan food items in a refrigerator or pantry with a smartphone camera to generate a list of 10 recipes that include those items. Allrecipes, ...

GroceryDive
April 11, 2022

#allrecipes #snapchat #walmart

The Recording Academy Uses NFT to Give Away Trips to the GRAMM...
Live Entertainment - Music - Online

NFT platform OneOf on Monday launched an exclusive NFT collection with The Recording Academy that will yield a free trip to the 64th annual GRAMMY Awards for one lucky fan. The colorful animated NFTs...

HYPEBEAST
March 8, 2022

#adult-swim #andre-oshea #discord #emonee-larussa #john-legend

How Social Platforms Celebrated Super Bowl LVI
Online

All of the major social platforms rolled out new tools and insights to help both fans and brands engage with the event. The Super Bowl has become a major focus for brands on social, with trending tie...

Social Media Today
February 14, 2022

#meta #snapchat #tiktok #twitter #youtube

Mariah Carey Announces New Snapchat Challenge, the ‘Always B...
Music

Valentine’s Day is just around the corner, and Mariah Carey is bringing the romance to Snapchat. The elusive chanteuse kicked off a new Spotlight challenge on Saturday (Feb. 5), asking participants...

Billboard
February 7, 2022

#bryan-tanaka #mariah-carey #snapchat

Snapchat Partners With Sony Music, Announces Plans for New AR ...
Music - Tech

Snapchat has inked a deal with Sony Music Entertainment to include its artists’ music in the app’s Sounds library. The company also revealed that it’s creating new AR music lenses. Soon, Snapchat w...

Tech Crunch
November 15, 2021

#snapchat #sony-music

Addison Rae to Star in Snapchat Show About Returning to Her Lo...
Influencers - Tech

Addison Rae, one of TikTok’s biggest creators, is going to star in her own show on… Snapchat. “Addison Rae Goes Home” will document the influencer-actor’s trip to Louisiana, where she grew ...

Yahoo Life
October 20, 2021

#addison-rae #snapchat

Sports Streaming Service DAZN Signs Partnership With Snapchat ...
Sports - Tech

DAZN has announced a new global partnership with Snapchat that will give fans worldwide nonstop boxing content year-round, from behind-the-scenes access and clips, to fight highlights and original fea...

SportsVideo
September 3, 2021

#dazn #snapchat

TikTok Radio by SiriusXM to Feature Viral Hits, ‘For You...
Influencers - Music

TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...

Tech Times
August 27, 2021

#facebook #instagram #siriusxm #snapchat #tiktok

FabFitFun Debuts ‘Shop with Friends’ Feature, 5-Da...
Fashion - Health & Beauty - Retail

FabFitFun, best known for its subscription box service, introduced a Shop with Friends feature and announced the launch of FabFitFun Week. Shop with Friends will allow members to invite three of thei...

RetailDive
July 14, 2021

#fabfitfun #facebook #instagram #poshmark #snapchat

Universal Music Group Teams with Snap to Bring Major Artists t...
Music - Streaming - Tech

Snap wants people to discover and make content with music on Snapchat, and today, it secured a major deal to help it achieve that goal. The company has signed a multiyear partnership with Universal M...

The Verge
June 24, 2021

#snap #snapchat #universal-music-group

Snapchat’s New Product Integration Lets Users Create Phy...
Online - Tech

Snapchat has launched a new tie-in initiative which enables users to create their own custom Pride flag, then have a real-world version of that flag printed, via in-app tools. Using the Pride flag fil...

SocialMediaToday
June 24, 2021

#interpride #pride #pride-basics #snapchat

Snap Prioritizes Creators with AR-Equipped Smart Glasses
Influencers

Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...

Marketing Dive
June 4, 2021

#snap #snapchat

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

Quartz
June 3, 2021

#alibaba #facebook #instagram #lvmh #pinterest

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

Forbes
May 21, 2021

#facebook #gen-z #instagram #pinterest #poshmark

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

RetailDive
May 11, 2021

#american-eagle #gen-z #instagram #snapchat

TikTok Maintains its Position at the Top of the Monthly App Do...
Online - Tech

While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...

Social Media Today
May 7, 2021

#facebook #instagram #snapchat #tiktok #whatsapp

Nearly Half of TikTokers Are Buying From Brands They See on th...
Branding - Influencers - Tech

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...

Adweek
May 5, 2021

#instagram #snapchat #tiktok

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

Insider
May 3, 2021

#facebook #instagram #pinterest #snapchat #tiktok

Snap’s Revenue Jumps 66% as User Base Hits 280M
Influencers - Online

Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...

Marketing Dive
April 26, 2021

#snap #snapchat

Twitter, Facebook, and Snap are Part of White House Vaccinatio...
Health & Beauty - Online - Tech

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...

The Verge
April 19, 2021

#facebook #snapchat #twitter

TikTok Announces Six New Interactive Music Effects for Creator...
Influencers - Online - Tech

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...

Tech Crunch
April 8, 2021

#instagram #snapchat #tiktok #youtube

TikTok’s Competition Heats Up, but There’s Plenty ...
Influencers - Online - Tech

During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. "TikTok has been able to build and gr...

Cheddar
April 7, 2021

#facebook #snapchat #tiktok #twitter #youtube

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

#instagram #molson-coors #snapchat #twitter

Snap Reportedly Readying Next Generation Of AR ‘Spectacles...
Tech

Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016. The latest generation of Spectacles would enable users to view au...

Tubefilter
April 1, 2021

#snap #snapchat

Tostitos Spices Up Celeb-Backed Effort with Snapchat AR Lens
CPG - Online - Tech

Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...

Marketing Dive
March 26, 2021

#frito-lay #snapchat #tostitos #youtube

Snap Unveils Multi-Game Partnership With European Developer
Gaming

The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat. Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...

Hollywood Reporter
March 24, 2021

#gismart #snap #snapchat

Why Twitter is Testing a ‘Shop’ Button
Online - Retail - Tech

Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...

Modern Retail
March 22, 2021

#facebook #instagram #pinterest #snapchat #tiktok

Social Media Platforms are Going to War for Online Talent
Influencers - Online - Tech

Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...

CNN Business
March 19, 2021

#facebook #instagram #snapchat #tiktok #twitter

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

#gucci #nft #puma #reebok #snapchat

Porsche Takes Excellent Adventure with ‘Bill & Ted&...
Automotive - Branding - Theatrical

Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...

MarketingDive
March 17, 2021

#amazon #facebook #hyundai #instagram #lexus

How Snapchat’s AR Capabilities are Boosting its Commerce Eff...
Retail - Tech

Over the last year, despite the high-profile coverage given to its rival TikTok, Snapchat has undergone a revitalization. After a period of lethargic growth, Snap recently reported that it reached 265...

Modern Retail
March 9, 2021

#dior #snapchat #target #tiktok

The NBA Will Play a Key Role in Snap’s Quest for 50% Revenue...
Online - Sports

It’s labeled the perfect 360 relationship, and Snap plays a considerable part in helping the National Basketball Association entertain its young audience. This weekend, the NBA is tamping down ...

CNBC
March 5, 2021

#nba #snapchat

American Eagle Creates AR Shoppable Jeans Guide for Snapchat
Fashion - Online - Retail - Tech

As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality. The guide's multi-...

Retail Dive
February 26, 2021

#american-eagle #instagram #snapchat #tiktok

Barcadi Pushes “Conga” Remix with Snapchat AR Acti...
Branding - Music - Online

Bacardi Rum has teamed with Snapchat to launch a custom dance lens. The activation is an extension of its "Conga Feat. You" campaign After scanning the Bacardi Snapcode, users are guided through a se...

Ad Week
February 23, 2021

#barcadi #snapchat

Labatt Turns Cases of Beer into NHL Arenas with Snapchat Lens
Beverages - Branding - Online - Sports - Tech

Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...

Marketing Dive
February 16, 2021

#flyers #labatt #nhl #penguins #red-wings

Olympics Content Expanded as Discovery & Snapchat Renew D...
Branding - Online - Sports

US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users. Th...

Sports Pro
February 11, 2021

#discovery #olympics-2020 #snapchat

Cheetos’ Super Bowl Ad Embeds Stealth Snapchat Codes Tha...
CPG - Electronics

Cheetos embedded stealth Snapchat codes into its Super Bowl spot that unlock free snacks when scanned. Each of the commercial's 1,440 frames features a hidden marker so viewers don't have to pause th...

Marketing Dive
February 9, 2021

#cheetos #snapchat #super-bowl

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