Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...
Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...
While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...
As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...
Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...
TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...
During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment.
"TikTok has been able to build and gr...
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run.
For National Beer Day today (April 7), the marketer deplo...
Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016.
The latest generation of Spectacles would enable users to view au...
Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...
The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat.
Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...
Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...
Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...
The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...
Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...
Over the last year, despite the high-profile coverage given to its rival TikTok, Snapchat has undergone a revitalization. After a period of lethargic growth, Snap recently reported that it reached 265...
As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality.
The guide's multi-...
Bacardi Rum has teamed with Snapchat to launch a custom dance lens. The activation is an extension of its "Conga Feat. You" campaign
After scanning the Bacardi Snapcode, users are guided through a se...
Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...
US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users.
Th...
Cheetos embedded stealth Snapchat codes into its Super Bowl spot that unlock free snacks when scanned.
Each of the commercial's 1,440 frames features a hidden marker so viewers don't have to pause th...
Snap Inc SNAP.N on Tuesday beat Wall Street estimates for quarterly revenue and user growth for its Snapchat app, as more people seek entertainment while they stay at home during the global coronaviru...
The news of TikTok’s deal with WMG means that the company only has one major label deal left to secure (publicly, at least): Universal Music Group.
WMG Chief Executive Officer Steve Cooper told ana...
Head & Shoulders partnered with Snapchat to spread a little love as 2020 came to an end. The P&G-owned hair care brand leveraged AR tech to allow users to send virtual hugs to friends and fami...
Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...
Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...
Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the pho...
Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams,"
...
Currently available on iOS only, Voisey allows users to record short videos using professional vocal effects and backing tracks provided by producers.
For the full story, visit Music Business World...
Verizon released its first geotargeted AR experience with its 5G service in Snapchat. It gave 5G customers a chance to see a virtual musical performance outside the of the New York Public Library in M...
The beauty world wakes up to the fact that getting digitally-savvy is crucial now. Customers test "Signature Faces" collection on Google Duo, Snapchat and Instagram using AR tech.
For the full s...
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