Snap Prioritizes Creators with AR-Equipped Smart Glasses

Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...

Marketing Dive
June 4, 2021

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

June 3, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

May 11, 2021

TikTok Maintains its Position at the Top of the Monthly App Do...
Online - Tech

While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...

Social Media Today
May 7, 2021

Nearly Half of TikTokers Are Buying From Brands They See on th...
Branding - Influencers - Tech

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...

May 5, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

Snap’s Revenue Jumps 66% as User Base Hits 280M
Influencers - Online

Snap's revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during ...

Marketing Dive
April 26, 2021

Twitter, Facebook, and Snap are Part of White House Vaccinatio...
Health & Beauty - Online - Tech

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...

The Verge
April 19, 2021

TikTok Announces Six New Interactive Music Effects for Creator...
Influencers - Online - Tech

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...

Tech Crunch
April 8, 2021

TikTok’s Competition Heats Up, but There’s Plenty ...
Influencers - Online - Tech

During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. "TikTok has been able to build and gr...

April 7, 2021

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

Snap Reportedly Readying Next Generation Of AR ‘Spectacles...

Snap is reportedly iterating on the next generation version of Spectacles — a smart glasses product it first launched in late 2016. The latest generation of Spectacles would enable users to view au...

April 1, 2021

Tostitos Spices Up Celeb-Backed Effort with Snapchat AR Lens
CPG - Online - Tech

Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...

Marketing Dive
March 26, 2021

Snap Unveils Multi-Game Partnership With European Developer

The hyper-casual focused company will launch its second title, 'Crazy Run,' on Snapchat. Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publishe...

Hollywood Reporter
March 24, 2021

Why Twitter is Testing a ‘Shop’ Button
Online - Retail - Tech

Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...

Modern Retail
March 22, 2021

Social Media Platforms are Going to War for Online Talent
Influencers - Online - Tech

Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...

CNN Business
March 19, 2021

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

Porsche Takes Excellent Adventure with ‘Bill & Ted&...
Automotive - Branding - Theatrical

Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...

March 17, 2021

How Snapchat’s AR Capabilities are Boosting its Commerce Eff...
Retail - Tech

Over the last year, despite the high-profile coverage given to its rival TikTok, Snapchat has undergone a revitalization. After a period of lethargic growth, Snap recently reported that it reached 265...

Modern Retail
March 9, 2021

The NBA Will Play a Key Role in Snap’s Quest for 50% Revenue...
Online - Sports

It’s labeled the perfect 360 relationship, and Snap plays a considerable part in helping the National Basketball Association entertain its young audience. This weekend, the NBA is tamping down ...

March 5, 2021

American Eagle Creates AR Shoppable Jeans Guide for Snapchat
Fashion - Online - Retail - Tech

As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality. The guide's multi-...

Retail Dive
February 26, 2021

Barcadi Pushes “Conga” Remix with Snapchat AR Acti...
Branding - Music - Online

Bacardi Rum has teamed with Snapchat to launch a custom dance lens. The activation is an extension of its "Conga Feat. You" campaign After scanning the Bacardi Snapcode, users are guided through a se...

Ad Week
February 23, 2021

Labatt Turns Cases of Beer into NHL Arenas with Snapchat Lens
Beverages - Branding - Online - Sports - Tech

Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...

Marketing Dive
February 16, 2021

Olympics Content Expanded as Discovery & Snapchat Renew D...
Branding - Online - Sports

US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users. Th...

Sports Pro
February 11, 2021

Cheetos’ Super Bowl Ad Embeds Stealth Snapchat Codes Tha...
CPG - Electronics

Cheetos embedded stealth Snapchat codes into its Super Bowl spot that unlock free snacks when scanned. Each of the commercial's 1,440 frames features a hidden marker so viewers don't have to pause th...

Marketing Dive
February 9, 2021

Unlike Facebook, Snap CEO Says iPhone’s Privacy Change i...
Online - Tech

Snap CEO Evan Spiegel told CNBC on Friday that while Apple’s upcoming iPhone privacy changes will certainly be disruptive for advertising, it’s ultimately the right choice for its consumers. “W...

February 8, 2021

Snapchat Warns Apple’s Privacy Changes Could Hurt Ad Bus...
Online - Tech

Snap, the parent company of disappearing messaging app Snapchat, warned that Apple's upcoming privacy update could make it tougher to rake in ad dollars, even as it reported fourth-quarter resul...

February 5, 2021

Snap Shares Rise 20% As Coronavirus Spurs Use, Revenue Growth ...

Snap Inc SNAP.N on Tuesday beat Wall Street estimates for quarterly revenue and user growth for its Snapchat app, as more people seek entertainment while they stay at home during the global coronaviru...

February 5, 2021

Snapchat Is Paying Creators Millions to Post on Spotlight Feat...

In an attempt to catch up with social media trends and bounce back from a dip in popularity, Snapchat introduced a new feature called Spotlight back in November that would allow users to upload s...

January 19, 2021

Warner Music inks deal with TikTok
Music - Online

The news of TikTok’s deal with WMG means that the company only has one major label deal left to secure (publicly, at least): Universal Music Group. WMG Chief Executive Officer Steve Cooper told ana...

Music Business Worldwide
January 5, 2021

Health & Beauty - Online

Head & Shoulders partnered with Snapchat to spread a little love as 2020 came to an end. The P&G-owned hair care brand leveraged AR tech to allow users to send virtual hugs to friends and fami...

Global Cosmetics News
January 4, 2021

Triller sets up NYX virtual pop-up shop
Health & Beauty - Online

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...

Marketing Dive
December 18, 2020

20-in-20 Movie Marketing Partnerships: Trolls World Tour
Dining - Health & Beauty - Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 17, 2020

Levi’s unveils clothes for Snapchat Bitmoji and their re...
Fashion - Online

Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the pho...

Mobile Marketer
December 4, 2020

Gucci perfume opens Snapchat portal to virtual ‘garden o...
Fashion - Online

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Mobile Marketer
December 2, 2020

Snapchat launches in-app TikTok competitor, Spotlight
Online - Tech

Snap is finally ready to compete with TikTok and will pay creators to post on the platform. The company is officially announcing a new section of Snapchat today called Spotlight that’ll surface vert...

The Verge
November 23, 2020

Snapchat acquires mobile music app Voisey

Currently available on iOS only, Voisey allows users to record short videos using professional vocal effects and backing tracks provided by producers. For the full story, visit Music Business World...

Music Business Worldwide
November 20, 2020

Verizon host 5G AR concert on Snapchat
Online - Tech

Verizon released its first geotargeted AR experience with its 5G service in Snapchat. It gave 5G customers a chance to see a virtual musical performance outside the of the New York Public Library in M...

Mobile Marketer
November 19, 2020

L’Oreal Introduces new digital make-up line
Health & Beauty

  The beauty world wakes up to the fact that getting digitally-savvy is crucial now. Customers test "Signature Faces" collection on Google Duo, Snapchat and Instagram using AR tech. For the full s...

Global Cosmetics News
November 5, 2020

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