Sonic Drive-In Challenges TikTokers to Recreate Its Classic Me...
Dining - Influencers

Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands. Newton Nguyen will tackle ...

June 22, 2021

The 10 Fastest Growing Food Chains in the U.S

The bigger a restaurant chain, the more difficult it gets to maintain fast growth. It’s simple math, and usually means the fastest growing concepts are almost always smaller chains that can combine ...

Sonic teams Slim Jim to create new chili cheese Coney flavored...

SONIC Drive-In enters new licensing partnership with Slim Jim to infuse flavors of the fan-favorite Chili Cheese Coney into America’s top-selling meat stick. The new venture into meaty snacks perfec...

January 15, 2021

How Sonic Drive-In swapped pitchmen for pandemic proof campaig...
Branding - Dining

Less than a month before the coronavirus pandemic upended daily life in the U.S., Sonic Drive-In revealed a new ad campaign and brand identity that reworked or abandoned elements that had been in pl...

December 28, 2020

Dunkin’ Brands in talks to be bought by Inspire Brands
Dining - Retail

In a $8.8B deal and an effort to go private, Dunkin' and Baskin-Robbins Brands are in talks to be acquired by Inspire, the owner of Arby's, Sonic Drive-In, Buffalo Wild Wings and Jimmy John's. For ...

October 26, 2020

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