Gaming Partnerships That Got the Win in 2022
Beverages - Dining - Electronics - Esports - Gaming

Gaming companies are activating all different kinds of creative partnerships in 2022. Take a look at some of the biggest gaming partnerships that happened this year. HyperX and Crown Channel On Tw...

Nicholas Fox
December 9, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Go Fast! Introducing “Sonic the Hedgehog 2” Custom Xbox Co...
Classic Characters - Electronics - Gaming - Partnerships - Press Releases

To catch these controllers, you better be faster than Sonic and more powerful than Knuckles! Xbox and Paramount Pictures have teamed up to celebrate the upcoming film “Sonic the Hedgehog 2” to rel...

Faisal Hussain
March 24, 2022

Sonic the Hedgehog Gets Into Vtubing for His 30th Birthday
Gaming - Streaming

Sonic the Hedgehog is celebrating his 30th birthday in the most delightful of ways — by getting into Vtubing. On Thursday, Sonic’s official Japanese Twitter account posted a video of a Vtuber mod...

Polygon
June 25, 2021

Sega Celebrates Sonic’s 30th Anniversary with Virtual Sh...
Gaming - Streaming

Sonic the Hedgehog celebrates his 30th birthday this year, and a new digital showcase coming Thursday, May 27, will reveal the future of Sega’s enduring mascot. Sonic Central, described as a virtual...

Polygon
May 26, 2021

Tomy & Sega Make Sonic Plushies
Toys

Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, and huggable plush versions of characters from the Sonic universe. The range is expecte...

Toy News Online
March 10, 2021

LEGO Partners with SEGA on Sonic Brick Set
Gaming - Toys

24-year-old Sonic fan Viv Grannell used the Lego Ideas website to upload a Sonic Mania - Green Hill Zone brick set idea. In order to be taken seriously by Lego, the idea needs to attract 10,000 suppor...

PCMag
February 4, 2021

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