Roblox & Sony Music Partner to Bring More Artists Into Ga...
Gaming - Music

Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game. Terms of the agreement weren’t discl...

Variety
July 6, 2021

MGA & Sony Sign Music Partnership for LOL Surprise
Music - Toys

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in suppo...

Toy News Online
February 24, 2021

Social media, not streaming, is the music industry’s future
Music - Online - Streaming

Music-streaming subscriptions contribute $8.5 billion a year to the record business — but the biggest future growth may lie in social media, gaming, livestreaming, and fitness. For the full story, ...

Rolling Stone
December 23, 2020

Triller Partners With Tech Firm Influential to Measure Influen...
Music - Online - Streaming

As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...

Billboard
October 30, 2020

George Michael’s music is coming to TikTok for the first tim...
Music - Streaming

The video-sharing social media platform has partnered with Sony Music UK to bring the late singer’s music to TikTok for the first time. For the full story, visit NME  -  https://www.nme.com/new...

NME
October 21, 2020

Sony Music Taps Catalog For First Music Podcast About 90s Hits
Music - Streaming

The Nineties are having a moment in 2020 as another generation of young adults reaches for a dose of nostalgia about the not-so-distant-past. Sony Music Entertainment sees an opening in that and it is...

Insider Radio
October 14, 2020

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