Morphe Is Launching a Sour Patch Kids Collection That (Almost)...
CPG - Health & Beauty

Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...

POPSUGAR
September 21, 2021

How Sour Patch Kids Became the Most Popular TikTok Snack Brand
Branding - CPG - Influencers - Online

Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha. The candy bran...

PRWeek
July 28, 2021

Twitch & Mondelez Release Limited-Edition Sour Patch Kids...
CPG - Streaming

Streaming platform Twitch teamed up with beverage, candy and food giant Mondelēz International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. ...

Adweek
July 1, 2021

Sour Patch Kids sets up April Fools’ ‘Prank Fund&#...
CPG - Influencers - Online

Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools' Day. The marketer team...

Marketing Dive
March 23, 2021

New Sour Patch Kids Lollipops Come With a Sour Candy Dip for t...
CPG

Between cereal and marshmallows, there’s never a shortage of interesting Sour Patch Kids goodies to try. For Valentine’s Day, the brand is introducing new Sour Patch ...

Best Products
January 22, 2021

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