Kellogg’s First-Ever Dipped Cereal Flakes Make Their Del...
CPG - Retail

From sweet strawberries to salty pretzels, everything tastes better when it's dipped in chocolatey goodness. So, why not cereal? For the first time in the U.S. market, Kellogg's® Special K® is helpi...

PR Newswire
April 15, 2021

Special K, Other CPG Brands Step Up D2C Efforts
CPG

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. For the full story,...

PYMNTS
October 5, 2020

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