Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand’s recently launched global br...
Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...
Coca-Cola is introducing new bottles made from 100% recycled plastic material across its portfolio, the beverage giant said in a statement. Its new innovations will reduce the use of new plastic by mo...
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