Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

BLACK PANTHER Sequel Inspires Sprite, Lexus to Champion Women ...
Automotive - Beverages - Theatrical

Sprite and Lexus are running tie-in campaigns around “Black Panther: Wakanda Forever,” the anticipated sequel to the 2018 Marvel Studios blockbuster, per separate news releases. For its first col...

Marketing Dive
October 10, 2022

Sprite Zero Sugar Opens a Portal to Wakanda in Latest Campaign
Beverages - Theatrical

The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is t...

Ad Week
October 10, 2022

Sprite to Phase Out Its Signature Green Bottles

Coca-Cola has officially announced that starting August 1, Sprite will completely phase out its iconic green plastic bottles used for more than six decades in favor of more sustainable clear packaging...

July 29, 2022

Sprite and Universal Music Group Launch Global Music Program
Beverages - Music

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand’s recently launched global br...

Marketing Dive
June 7, 2022

Sprite Turns Scannable Bottles into Tickets for Virtual Hip-Ho...
Beverages - Live Entertainment - Music

Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...

July 2, 2021

Coca-Cola Transitions to Bottles Made From 100% Recycled Plast...
Beverages - CPG - Logistics

Coca-Cola is introducing new bottles made from 100% recycled plastic material across its portfolio, the beverage giant said in a statement. Its new innovations will reduce the use of new plastic by mo...

Food Dive
February 11, 2021

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