NFL Brings in Cisco as Official Technology Partner
Branding - Sports - Tech

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL. Central to this partne...

Sport Business
April 13, 2021

Stella Artois Debuts Mock Financial Services Company to Ease T...
Beverages - Finance - Retail

Stella Artois is launching a campaign to help people with the stresses of tax season as the filing deadline approaches next month. The AB InBev-owned beer brand created Stella Mutual, a mock financial...


March 16, 2021

How Jake from State Farm Made a Name for Himself on Madison Av...
Branding - Household - Television

Jake from State Farm spent nearly a decade answering phone calls from customers in the wee hours of the morning. And then he got a promotion. These days, Jake — his last name has yet to be made pub...

Variety
March 11, 2021

Live from the Super Bowl Fan Experience
Attractions - Live Entertainment - Special Event Blogs - Sports

Behind the Scenes Leading up to the Big Game My name is Andrew Gormley and I am The L.A. Office's spring 2021 intern, working specifically on the MarketingPartnership.com Student site and membershi...

Andrew Gormley
February 10, 2021

CBS’ Super Bowl LV Telecast Draws About 92 Million Viewers, ...
Sports - Streaming - Television

CBS’ multiplatform broadcast of Super Bowl LV fell below the 100 million viewer threshold but set a record for streaming viewing on Sunday, according to Nielsen Live+Same Day fast affiliate ratings....

Variety
February 9, 2021

Our Team’s Favorite Super Bowl Ads
Listicles - Special Event Blogs - Sports - Television

Well, the game itself may not have been as riveting as many had hoped, with the Tampa Bay Buccaneers making quick work of dispatching the Kansas City Chiefs on their way to an emphatic 31-9 Super Bowl...

Faisal Hussain
February 9, 2021

Report: Super Bowl LV Household Viewership Down 15%
Sports - Television

While Tom Brady receives much of the attention for winning his seventh Super Bowl, and becoming only the second QB to win it for two different franchises, viewership for the Feb. 7 NFL title game won ...

Media Play News
February 9, 2021

Cheetos’ Super Bowl Ad Embeds Stealth Snapchat Codes Tha...
CPG - Electronics

Cheetos embedded stealth Snapchat codes into its Super Bowl spot that unlock free snacks when scanned. Each of the commercial's 1,440 frames features a hidden marker so viewers don't have to pause th...

Marketing Dive
February 9, 2021

Super Bowl LV: Ads by the Numbers
Sports

The big game's ads, broken down by sentiment, social engagement and more. Viewership for the game was down 15% from last year. Viewership of Super Bowl ads on YouTube during the game rose over 70% fr...

Marketing Dive
February 9, 2021

2021 Super Bowl Nets Lowest Rating Since 2007 as 96.4m Tune In...
Sports - Streaming - Television

The 2021 Super Bowl drew 96.4 million total viewers across all platforms for US broadcaster CBS, the lowest domestic ratings for the National Football League (NFL) showpiece since 2007 and five per ce...

Sports Pro
February 9, 2021

Best & Worst Super Bowl Commercials 2021, Including Cheet...
Branding - Just for Fun - Sports - Television

A good Super Bowl commercial — a good commercial, period — does four things well: It’s funny, it’s memorable, it compels you to buy the product, and it leaves you with a more favorable view of...

The Athletic
February 8, 2021

How the ‘I’m Going to Disney World’ Super Bo...
Attractions - Branding

Disney will not host its traditional post-game Super Bowl victory parade at Walt Disney World or Disneyland this year, due to the pandemic. But the company is still planning to film its "I'm Going to ...

Theme Park Insider
February 8, 2021

Reddit’s 5-Second Commercial Pays Ode To GameStop
Branding - Online

Networks were baffled by its decision to run a JPEG as a television advertisement, as per a Reddit tweet. Reddit took out a five-second advertisement during Sunday’s Super Bowl that paid an ode to "...

Yahoo Finance
February 8, 2021

Givenchy Dresses The Weeknd For 55th Super Bowl Halftime Show
Health & Beauty - Sports - Television

During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four...

PR Newswire
February 8, 2021

Buccaneers Strike Multiyear Partnership with Little Caesars
Branding - Dining - Sports

The National Football League’s Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium. The ...

Sport Business
February 8, 2021

More Fan Cutouts than Actual Fans at Super Bowl 55
Sports - Television

People watching from home should expect to see quite a few flat, unmoving “fans” in the stands. According to the official attendance numbers the NFL released Tuesday morning, there will be more ca...

Yahoo! Sports
February 5, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

The Super Bowl Should Be on Saturday Night, Duh
Sports

One of things I have never worried about is being afraid to repeat myself over and over again when I think I’m right on a subject, for better or worse. So here I go again – the Super Bowl should b...

USA Today
February 5, 2021

Super Bowl Will Welcome Some New Advertisers That Had a Great ...
Sports - Television

Consumers are likely to notice something different when they tune into the Super Bowl this Sunday: a slew of advertisers they’ve never seen before on the game, many of which saw their businesses boo...

CNBC
February 4, 2021

Verizon Offers Super Bowl Viewers 5G Interactive Experiences
Electronics - Sports - Streaming - Tech

US telecommunications giant Verizon has unveiled a range of 5G-powered features for this year’s Super Bowl, designed to elevate the fan experience for those watching the event at home or at Raymond ...

Sports Pro
February 4, 2021

Amazon’s Super Bowl Ad Stars Michael B. Jordan as Alexa
Electronics - Online

Amazon is no stranger to Super Bowl ads, and the company has another one ready for this year’s big game. The 2021 ad stars actor Michael B. Jordan. https://www.youtube.com/watch?v=xxNxqveseyI In t...

The Verve
February 3, 2021

Robinhood Forges Ahead with Super Bowl Debut Despite GameStop ...
Finance

Robinhood will air its first-ever Super Bowl commercial as it looks to bring a message of democratizing stock trading to a wider audience, according to a company blog post. The 30-second spot, "We ar...

Marketing Dive
February 3, 2021

Bud Light Reunites Brand ‘Legends’
Beverages

Bud Light released its full Super Bowl commercial, "Bud Light Legends," ahead of game day, per details emailed to Marketing Dive and a press release. The 60-second spot features a handful of character...

Marketing Dive
February 3, 2021

Mtn Dew Transports Fans to the World of Mtn Dew Major Melon
Beverages - Branding - Sports

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new ...

Beverage Industry
February 3, 2021

Verizon Bets Big on Super Bowl With Virtual ‘Fortnite...
Gaming - Music - Sports - Tech

Verizon this week revealed its marketing plan for the Super Bowl, including the debut of a virtual football stadium in the video game "Fortnite," a livestreamed concert after the game, a TV commercial...

Marketing Dive
February 2, 2021

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

Volvo Will Give Away $2 Million Worth of Cars If a Team Scores...
Automotive - Sports

Volvo will give away $2 million worth of its cars if a team scores a safety during the Super Bowl on February 7. Bonus: All you have to do to enter is play with the online configurator here and submit...

The Drive
January 28, 2021

Hellmann’s Super Bowl debut enlists Amy Schumer to addre...
CPG - Sports

Hellmann's will make its first Super Bowl appearance with a commercial providing tips on how to avoid wasting food at home. The Unilever mayonnaise brand plans to air a 30-second spot starring comedia...

Marketing Dive
January 27, 2021

Coors pulls from ‘Inception’ to insert brand into ...
Beverages - Sports

Molson Coors is taking an unconventional approach to advertising its Coors Light and Coors Seltzer products around the Super Bowl, applying the science of Targeted Dream Incubation to get people to dr...

Marketing Dive
January 27, 2021

For the first time in 37 years, Budweiser is skipping the Supe...
Sports - Television

For the first time in 37 years, the beer company isn't advertising during the Super Bowl. Instead, Budweiser is shifting the money that would've been spent on the commercial slot — a reported $5.6 m...

CNN
January 25, 2021

Everything You Can Buy for the Cost of One Super Bowl Ticket
Sports

The Super Bowl, perhaps the biggest marquee event in U.S. sports, is always a tough ticket to come by. This year, with Raymond James Stadium allowing fewer fans than normal because of the COVID-19 pan...

Yahoo! Finance
January 25, 2021

Chipotle’s debut Super Bowl spot highlights support for ...
Dining - Sports

Chipotle Mexican Grill will premiere its first Super Bowl commercial during the Feb. 7 game's second quarter. The fast-casual chain's spot, titled "Can a Burrito Change the World?," highlights the eff...

Marketing Dive
January 25, 2021

DoorDash rides with Daveed Diggs, ‘Sesame Street’ ...
Online - Sports

DoorDash next month will air its first Super Bowl commercial as part of a larger campaign to showcase its other services beside food delivery. The 60-second spot, which will run during the first quart...

Marketing Dive
January 25, 2021

NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of ...
Music - Sports

The NFL has tapped Miley Cyrus to headline a tailgate experience ahead of Super Bowl LV on Feb. 7, according to a news release. The event will be broadcast live through a two-hour TikTok stream featur...

Marketing Dive
January 25, 2021

Full Slate Revealed for 2021 Super Bowl
Music - Sports - Television

The Super Bowl LV performers’ line-up is nearly complete after the latest reveal. Eric Church and Jazmine Sullivan will perform the National Anthem before the big game. Singer H.E.R. will also perfo...

Digital Music News
January 21, 2021

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