Sweetgreen Launches First Plant-Based Partnership
Branding - Dining

Sweetgreen, in collaboration with Meati, is debuting a new flavor-packed, warm + hearty option - the Miso Meati Bowl - available just in time for the cooler months ahead. This marks sweetgreen's first...

QSR Magazine
November 10, 2022

Sweetgreen Adds a ‘Rewards And Challenges’ Program...

During Sweetgreen’s most recent earnings call in May, executives touted the success of its subscription program, Sweetpass, launched in January. According to chief digital officer Daniel Shlossman,...

June 28, 2022

Sweetgreen’s Ambassador Team Adds NBA’s Devin Booker

Sweetgreen today (May 2) named Phoenix Suns guard Devin Booker as its newest brand ambassador, according to a press release. Booker and the brand’s first national ambassador, tennis star Naomi Osak...

Marketing Dive
May 3, 2022

A Look Back at 2021’s Best Celebrity Partnership Meals
Dining - Music - Sports

If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce...

January 6, 2022

Sweetgreen, YouTube Star Valkyrae Inspiring Healthy Eaters
Dining - Health & Beauty - Influencers

The two are partnering again to help the Youtube gamer reach her goal of balancing health with gaming, while educating and inspiring other young gamers around the importance of healthy eating. Valkyra...

Fast Casual
September 23, 2021

Sweetgreen Celebrates Naomi Osaka Partnership with US Open Cam...
Branding - Dining - Influencers - Sports

Along with out-of-home (OOH) creative across the city, Sweetgreen will be stationed at Union Square Plaza to give away limited-edition merchandise signed by the tennis star, along with the green tea s...

August 30, 2021

How Sweetgreen’s In-House Agency Helps Deliver Healthy M...

Earlier this year, Sweetgreen announced that it was launching an in-house agency that would oversee a wide remit including advertising, packaging, online channels, store experiences and social media p...

Marketing Dive
June 23, 2021

From McDonald’s to Chipotle, Restaurants are Doubling Down o...

Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...

Modern Retail
June 15, 2021

IHOP is Ready to Launch it’s Flip’d Concept Restau...
Branding - Dining

After pausing the launch because of the coronavirus pandemic, IHOP plans to open its first Flip’d by IHOP location this summer. Flip’d is a fast-casual spinoff of the pancake chain, with a menu fo...

May 20, 2021

Sweetgreen Wants to Go Public

Sweetgreen is reportedly planning to go public, joining a growing list of brands that are exploring a journey to the stock market. Bloomberg said the salad chain is working with Goldman Sachs and tha...

QSR Magazine
May 17, 2021

Sweetgreen Preps in-house Agency With New Exec
Branding - Retail

Sweetgreen hired Thomas Wilder as its first executive creative director to oversee the fast-casual chain's development of an in-house advertising agency, per an announcement emailed to Marketing Dive....

Marketing Dive
February 16, 2021

Sweetgreen enters the crispy chicken wars with a healthy twist

Sweetgreen is introducing a Crispy Chicken Salad, offering a healthy take on the chicken sandwich wars unfolding in the fast-food world. The salad company is teaming with top streaming personalities i...

January 14, 2021

Sweetgreen is launching a new ‘healthy’ drive-thru...

Sweetgreen plans to open a drive-thru in Colorado in winter 2021. The chain is calling it a "drive-in" with options to stay and eat on-site. Fast food brands have been competing to improve drive...

Business Insider
December 18, 2020

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