Milk Bar and Taco Bell Partner to Test Strawberry Bell Truffle

Taco Bell's Crunchy Taco shell and New York-based dessert company Milk Bar's truffles are fusing together to form a limited-time offer — available only at the Taco Bell restaurant in Tustin, Califor...

Fast Casual
August 4, 2022

Taco Bell Makes Big Moves! Introducing The Big Cheez-It Tostad...
CPG - Dining - Partnerships - Press Releases

Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...

Faisal Hussain
June 29, 2022

Brisk and Taco Bell Introduce Dragon Paradise Sparkling Iced T...
Beverages - Dining

Brisk, the category-leading iced tea brand known for its refreshing and innovative flavors, is partnering with long-standing partner Taco Bell to officially launch Brisk Dragon Paradise Sparkling Iced...

QSR Magazine
June 1, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

May 10, 2022

Taco Bell Produces Mexican Pizza Musical with Dolly Parton and...
Dining - Music

From Live Más Productions comes Mexican Pizza: The Musical, a star-studded production made for Mexican Pizza fans, by Mexican Pizza fans. The cast features Dolly Parton, the global music icon and in...

QSR Magazine
May 9, 2022

6 Ways the Food Industry’s Turning to Tech in 2022
Beverages - CPG - Dining - Electronics - Online

Like ecommerce more generally, the pandemic accelerated an already growing trend of tech integration within the food industry. Now, with regulations easing for better or worse throughout much of the w...

April 27, 2022

Taco Bell and CALPAK Drop Spicy New Travel Collection
Dining - Household - Partnerships - Press Releases - Retail

Irvine, Calif. (April 21, 2022) – Taco Bell x CALPAK is delivering the heat this travel season with a capsule collection designed to make any adventure a five-star experience. The high-quality, des...

Faisal Hussain
April 25, 2022

Taco Bell Celebrates 60th Anniversary with New Gear and Menu
Dining - Fashion

In 1962, Glen Bell opened the first Taco Bell in Downey, California, where he introduced tacos in a burger world and set the stage for what it means to “Live Más.” What began as a small taco stan...

QSR Magazine
March 21, 2022

TerraCycle and Taco Bell Partner to Pilot Sauce Packet Recycli...

In partnership with TerraCycle, select Taco Bell locations, alongside several community spaces, all located throughout Mercer County are helping to divert used hot sauce packets away from landfills. W...

March 14, 2022

Nacho Fries Return for a Limited Time as Fans Take the Driver&...
Dining - Press Releases

IRVINE, Calif., March 8, 2022 /PRNewswire/ -- For the love of Nacho Fries, Taco Bells #1 best selling limited-time offering is back. A fan-favorite menu item like this deserves a fan-first celebrati...

Faisal Hussain
March 8, 2022

This Taco Bell Franchisee Just Introduced EV Charging Stations
Dining - Electronics - Tech - Travel

The pandemic rapidly accelerated consumers’ comfort with mobile ordering and consumer-facing technology. At the same time, investment in electric vehicles (EVs) and the infrastructure needed to make...

QSR Magazine
March 2, 2022

Taco Bell, Klondike Bring Back Choco Taco
CPG - Dining

Everyone loves a comeback and that’s why Taco Bell and Klondike have partnered yet again to offer fans one of the most iconic frozen treats of all time: the Klondike Choco Taco. Starting today, the ...

QSR Magazine
February 17, 2022

Taco Bell Joins Forces with Doja Cat to Redefine Live Mas, Deb...
Dining - Music - Press Releases

IRVINE, Calif., Feb. 10, 2022 /PRNewswire/ -- Since getting into the QSR game 60 years ago, Taco Bell has been in a relentless pursuit to Live Más. From founder Glen Bell bringing tacos to a burger w...

Nicholas Fox
February 10, 2022

Taco Bell Business School is the Hottest New Thing in Educatio...
Dining - Press Releases

IRVINE, Calif., Jan. 19, 2022 /PRNewswire/ -- Taco Bell asked itself: Shouldn't the leaders in the Taco Bell system reflect the people who eat and work there? In an effort to break down potential ba...

Faisal Hussain
January 19, 2022

SiriusXM Acquires Music For Business Service, Cloud Cover Medi...

US broadcaster SiriusXM has bought music for business service, Cloud Cover Music. Cloud Cover operates across the United States and Canada. They provide background music for businesses like restaurant...

Music Business Weekly (MBW)
January 14, 2022

10 Biggest Fast-Food Launches of 2021

Major players rolled out significant updates to their menus this year. Some were iconic limited-time offers, and others were lasting changes that will transform the customer experience for years to co...

Eat This, Not That!
January 6, 2022

Taco Bell Launches First-Ever Taco Subscription Service Nation...
Dining - Press Releases

IRVINE, Calif., Jan. 6, 2022 /PRNewswire/ -- Taco Bell is doing the most to kick off 2022 with the nationwide debut of the Taco Lover's Pass, a digital taco subscription service that takes value to...

Faisal Hussain
January 6, 2022

What’s Driving the Merch Opportunity at Restaurants?
Dining - Fashion

P.F. Chang’s last week became the latest retailer to open an online retail store. Cracker Barrel, Waffle House, In-N-Out Burger, Margaritaville and Planet Hollywood are among food establishments tha...

December 17, 2021

Taco Bell Hosting First Time Square Cantina Celebration to Rin...

To ring in the new year, Taco Bell is hosting its first Time Square Cantina celebration, exclusively available to its most loyal FIRE! Tier Rewards Members. Eligible fans will receive an email on Dec...

QSR Magazine
December 16, 2021

Taco Bell Passes on Beyond Meat’s Plant-Based Carne Asad...
CPG - Dining

Taco Bell, which is part of Yum! Brands, canceled a test product that featured Beyond's plant-based steak after the samples didn't get the response the company wanted. The two companies are still goin...

The Street
December 10, 2021

Taco Bell, Lil Nas X to Give Away $7 Million in Scholarships

Today, the Taco Bell Foundation announced the opening of its seventh annual Live Más Scholarship application period, offering up to $7 million in scholarships to ambitious students across the country...

QSR Magazine
November 19, 2021

How 5 New QSR Designs Optimize the Off-Premise Experience
Branding - Dining

Even as dine-in restaurant sales begin to bounce back after pandemic disruption, many chains are still seeing steady growth in off-premise and digital transactions. Off-premise traffic made up 70% of ...

October 21, 2021

Taco Bell is Testing a Subscription Taco Pass
Dining - Tech

Taco Bell is testing a 30-day taco subscription service that can only be purchased via the chain’s app, the quick-service brand announced. The Taco Lover’s Pass, which sells for between $5 and $1...

Restaurant Business
September 14, 2021

Don’t Let This Love Go To Waste. Give New Life To Taco B...
CPG - Partnerships - Press Releases

IRVINE, Calif., Sept. 9, 2021 /PRNewswire/ -- Taco Bell is launching a nationwide pilot program with TerraCycle® to divert as many used sauce packets as possible away from landfills and give them n...

Faisal Hussain
September 14, 2021

Taco Bell is Bringing Back Its Breakfast Menu Nationwide

The fast food chain confirmed in an email to USA TODAY that breakfast options will return to 90% of their locations nationwide starting mid-September. Consumers are encouraged to visit Taco Bell's we...

USA Today
August 27, 2021

How QSR Loyalty Programs Stack up in 2021

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs. QSR custo...

August 27, 2021

Taco Bell® Teams Up With Lil Nas X And Appoints Him ‘Ch...
Dining - Influencers - Music - Partnerships - Press Releases

IRVINE, Calif., Aug. 23, 2021 /PRNewswire/ -- Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom ...

Faisal Hussain
August 23, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Taco Bell® Nacho Fries Just Got Hotter With New Limited Time ...
Dining - Partnerships - Press Releases

IRVINE, Calif., Aug. 17, 2021 /PRNewswire/ -- Last month, the fan-favorite Nacho Fries made its seventh debut to menus nationwide. Now, Taco Bell is spicing things up through a new partnership with ...

Faisal Hussain
August 19, 2021

How Wendy’s Plans to Keep You Coming Back for Breakfast

Customers are buying Wendy's breakfast. And the chain wants to keep it that way. The company announced on Thursday that it will spend an additional $10 million to advertise breakfast this year, bring...

August 18, 2021

Taco Bell And Franchisee Partner To Revolutionize The Drive-Th...
Dining - Press Releases

Brooklyn Park, Minn. (August 12, 2021) - One of its most innovative Taco Bell restaurant designs yet, Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month. With plans t...

Faisal Hussain
August 12, 2021

Taco Bell’s Loyalty Program Increased Customer Spending ...

Yum! Brands’ digital investments are paying off. The company, parent of major quick-service restaurant (QSR) brands KFC, Pizza Hut and Taco Bell, as well as fast-casual chain The Habit Burger Grill,...

July 30, 2021

Taco Bell Creates a High-Octane Anime Trailer for Nacho Fries

The heroine of this story, a fearless character named Rei, leads an elite team that’s battling an army of marauding monsters. She’s driven by the disappearance of her brother, but to find her siblin...

July 23, 2021

Taco Bell Unveils New Flatbread Tacos

Taco Bell is adding on to its robust menu with new Flatbread Tacos. The Flatbread Tacos will come in two versions: Loaded Chicken Flatbread Taco and Beefy Potato Flatbread Taco. To drum up hype for t...

July 21, 2021

Fast Food Has Gotten Way More Expensive in the Last Year

Fast food prices are rising across the industry. Dunkin', McDonald's, and Taco Bell have seen the biggest increases, according to analysts. Shipping issues, labor shortages, and weather events all con...

Business Insider
July 16, 2021

The 10 Most Downloaded Restaurant Apps in June 2021
Dining - Tech

The 10 most downloaded quick-service restaurant apps in June combined for 7.7 million new installs, compared to 8.7 million last month. For the second month in a row, McDonald’s had the most downloa...

QSR Magazine
July 14, 2021

The Future of Food Licensing
CPG - Dining

Food for thought: Is food licensing worth the rush? Chris Byrne digs into whether food-inspired products from Jakks Pacific, Ravensburger and Impact Confections will keep fresh or sour quickly. Chri...

July 7, 2021

Taco Bell & NBA Team Up for Flamin’ Hot Taco Promotion
Dining - Sports - Television

IRVINE, Calif., July 1, 2021 /PRNewswire/ -- Everybody is rooting for a comeback these days, and Taco Bell is taking it to the next level during this year’s NBA Finals, presented by YouTube TV, intr...

AP News
July 1, 2021

McDonald’s to Launch Loyalty Program in July
Dining - Tech

McDonald’s will launch its first-ever loyalty program nationwide on July 8 after months of testing. The fast-food giant joins rival chains like Restaurant Brands International’s Popeyes and Yum B...

June 22, 2021

From McDonald’s to Chipotle, Restaurants are Doubling Down o...

Fast food and fast casual chains are betting on the staying power of drive-thrus — even as the pandemic subsides. Particularly in the early stages of the pandemic, restaurants struggled as indoor di...

Modern Retail
June 15, 2021

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