Coca Cola sells Zico coconut water to PE firm founded by brand...
Beverages

When news leaked last October that beverage giant Coca-Cola was looking to discontinue its Zico coconut water brand as part of a broader culling of its portfolio, private-equity investor Mark Ramp...

Food Dive
January 19, 2021

Bud Light to launch hard seltzer lemonade as new rivals enter ...
Beverages

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

CNBC
January 8, 2021

Coca-Cola kicks off massive agency review to ‘fundamenta...
Beverages - Branding

Coca-Cola has launched a full review of its media and creative planning and buying practices, including its agency appointments around the world, according to comments a company spokesperson emailed t...

Marketing Dive
December 10, 2020

Katy Perry Partners With Coca-Cola For Remix Featuring Tiësto...
Beverages - Music

Katy Perry launched a new campaign with Coca-Cola on Tuesday (Nov. 17) featuring a remix of her Smile album cut "Resilient." For the full story, visit Billboard  -  https://www.billboard.com/arti...

Billboard
November 17, 2020

Coca-Cola announced as first ever partner of World Table Tenni...
Beverages - Sports

As part of the deal, Coca-Cola will enjoy exclusivity across the categories of water, energy drinks and soft drinks at WTT events in China. For the full story, visit Inside the Games  -  https://...

Inside the Games
November 13, 2020

Coke unveils Costa Coffee Barista Bots after Briggo purchase.
Beverages

Following the acquisition, Coca-Cola has rebranded Briggo's machines as Costa Coffee Barista Bots. The Barista Bots can be operated through a smartphone app. For the full story, visit Just Drinks ...

Just Drinks
November 6, 2020

What does Tab’s discontinuation say about convenience servic...
Beverages

The news of its discontinuation has evoked a good deal of nostalgia on the part of people who had grown up with the beverage. For the full story, visit Vending Times  -  https://www.vendingtimes....

Vending Times
October 26, 2020

Coke is canceling 200 drink brands
Beverages

Cutting half its portfolio will allow Coca-Cola to focus on its most profitable offerings  including core products like CC Zero Sugar, Topo Chico hard seltzer, and AHA, a newly-launched caffeinated s...

CNN Business
October 22, 2020

NHRA, Camping World Strike Major Sponsorship Deal
Automotive

Camping World replacing Coca-Cola brand Mello Yello, effective immediately. For the full story, visit Auto Week  -  https://www.autoweek.com/racing/nhra/a34263770/nhra-camping-world-strike-major-...

Auto Week
October 5, 2020

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