Coca Cola sells Zico coconut water to PE firm founded by brand...

When news leaked last October that beverage giant Coca-Cola was looking to discontinue its Zico coconut water brand as part of a broader culling of its portfolio, private-equity investor Mark Ramp...

Food Dive
January 19, 2021

Bud Light to launch hard seltzer lemonade as new rivals enter ...

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

January 8, 2021

Coca-Cola kicks off massive agency review to ‘fundamenta...
Beverages - Branding

Coca-Cola has launched a full review of its media and creative planning and buying practices, including its agency appointments around the world, according to comments a company spokesperson emailed t...

Marketing Dive
December 10, 2020

Katy Perry Partners With Coca-Cola For Remix Featuring Tiësto...
Beverages - Music

Katy Perry launched a new campaign with Coca-Cola on Tuesday (Nov. 17) featuring a remix of her Smile album cut "Resilient." For the full story, visit Billboard  -

November 17, 2020

Coca-Cola announced as first ever partner of World Table Tenni...
Beverages - Sports

As part of the deal, Coca-Cola will enjoy exclusivity across the categories of water, energy drinks and soft drinks at WTT events in China. For the full story, visit Inside the Games  -  https://...

Inside the Games
November 13, 2020

Coke unveils Costa Coffee Barista Bots after Briggo purchase.

Following the acquisition, Coca-Cola has rebranded Briggo's machines as Costa Coffee Barista Bots. The Barista Bots can be operated through a smartphone app. For the full story, visit Just Drinks ...

Just Drinks
November 6, 2020

What does Tab’s discontinuation say about convenience servic...

The news of its discontinuation has evoked a good deal of nostalgia on the part of people who had grown up with the beverage. For the full story, visit Vending Times  -  https://www.vendingtimes....

Vending Times
October 26, 2020

Coke is canceling 200 drink brands

Cutting half its portfolio will allow Coca-Cola to focus on its most profitable offerings  including core products like CC Zero Sugar, Topo Chico hard seltzer, and AHA, a newly-launched caffeinated s...

CNN Business
October 22, 2020

NHRA, Camping World Strike Major Sponsorship Deal

Camping World replacing Coca-Cola brand Mello Yello, effective immediately. For the full story, visit Auto Week  -

Auto Week
October 5, 2020

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