Aldo, Nordstrom, and More Discuss the Livestreaming Shopping B...
Fashion - Streaming

Last month, Aldo tested its first live shopping experience in North America, and the results were surprising. For its first event, the retailer tapped celebrity stylist Mimi Cuttrell and TikTok star ...


June 10, 2021

TikTok Hired Its Best Animators for Anti-Bullying Campaign
Influencers

Starting today, you might see some beautiful new animations posted to TikTok’s accounts. The company has partnered with six of its platform’s popular animators — several of whom were featured in...

The Verge
June 9, 2021

Snap Poaches Pair of TikTok Execs
Influencers - Tech

Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish. C...

Variety
June 8, 2021

Pinterest Adds a Shopping List Feature to Round Up Your Saved ...
Online - Retail

The new Pinterest Shopping list feature saves all your Product Pins in one place, so when you’re ready to purchase you won’t have to hunt around through your saved Pins and Boards to find the prod...

TechCrunch
June 7, 2021

A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

CNBC
June 4, 2021

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

Quartz
June 3, 2021

Half of TikTok Users Buy Products They See Advertised on the P...
Tech

According to a recent Adweek survey on consumer behavior, TikTok is becoming a significant source of sales for brands. The survey found that 49% of TikTok users purchased a product after seeing it ad...

tubefilter
June 1, 2021

Magic Spoon & TikTok Influencers Sway House Create Limite...
CPG - Influencers

Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...

Adweek
May 27, 2021

Social Media & Involvement are Key for Reaching Tweens
Influencers

Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...

Kidscreen
May 27, 2021

Amazon Cashes in on TikTok Trends with New Collection
Influencers - Online - Retail

Amazon published a new product collection called “Internet Famous: The Latest To Go Viral.” It features a mix of portable carpet cleaners, foot peel masks and dozens of other products that have re...

Modern Retail
May 25, 2021

Shein Tops Amazon as Most-Downloaded Shopping App
Influencers - Online - Retail - Tech

In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...

Modern Retail
May 25, 2021

TikTok Teams With SiriusXM & Pandora to Launch Creator Co...
Influencers - Music - Podcasts - Streaming

TikTok, which has spawned many a hit song, is launching its very own radio station in collaboration with SiriusXM. TikTok Radio will debut as a full-time station on SiriusXM — both in vehicles and ...

Tubefilter
May 25, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

Forbes
May 21, 2021

P&G Partners with TikTok Creators to Remake Old SpiceR...
CPG - Tech

To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”. The orig...

TikTok, P&G, Old Spice
May 19, 2021

Ralph Lauren Expands its Made-to-Order Business
Fashion - Online - Retail

Customers shopping the brand’s e-commerce site can create a custom polo, selecting details like colors for each piece of the polo (for example, the left sleeve or the collar) and adding monograms. L...

Glossy
May 18, 2021

TikTok and Dove Partner on Body Inclusivity Campaign
CPG - Health & Beauty - Influencers

TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...

Adweek
May 17, 2021

TikTok Begins Testing In-App Shopping
Fashion - Online - Retail - Tech

TikTok’s dream of becoming a shopping destination appears to be taking a major step forward: On Thursday, reports began circulating that ByteDance’s social video app is testing e-commerce features...

WWD
May 13, 2021

TikTok Reportedly Testing Job Recruitment Tool
Tech

TikTok is reportedly launching a pilot program to help users find jobs and connect with companies. The short-form video app is testing a tool that lets brands essentially use TikTok as a recruiting pl...

CNET
May 12, 2021

E.l.f. Cosmetics Preps Twitch Channel Debut to Reach Gen Zers
Health & Beauty - Influencers - Online

E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...

Marketing Dive
May 7, 2021

Gen Z & the Style Tribes of TikTok
Fashion - Influencers - Online

In the fashion community, especially, it has enabled the proliferation of countless “style tribes,” each with their own visual identity and ethos. “Social-born aesthetics are certainly not new, ...

GQ
May 7, 2021

Wonderful Pistachios Goes for Gamers with Twitch, YouTube, Soc...
CPG - Online - Tech

Wonderful Pistachios is launching an ambitious campaign on Twitch and YouTube to appeal to gamers as a healthy snacking alternative, per an announcement emailed to Marketing Dive. The $1 million execu...

Marketing Dive
May 7, 2021

TikTok Maintains its Position at the Top of the Monthly App Do...
Online - Tech

While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...

Social Media Today
May 7, 2021

The Inside Story Of TikTok’s Tumultuous Rise
Influencers - Online - Tech

At the end of 2019, TikTok’s top executives decided to contend with a pressing question: With the U.S. presidential election fast approaching, what would they do with political content on their newl...

Forbes
May 6, 2021

Nearly Half of TikTokers Are Buying From Brands They See on th...
Branding - Influencers - Tech

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...

Adweek
May 5, 2021

Sour Patch Kids Introduces Brand’s First Mystery Flavor
Branding - CPG - Online

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...

Candy Industry
May 5, 2021

Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

Insider
May 3, 2021

TikTok Names New CEO and Chief Operating Officer
Influencers - Online

TikTok announced a new CEO and COO, in what its Chinese parent company ByteDance said was “a strategic reorganization” to optimize the popular short-form video app’s global teams and support its...

Variety
April 30, 2021

Livestreaming Popularity set to Grow in 2021, Coresight Resear...
Online - Retail - Streaming

Livestreaming is gaining popularity among brands and consumers as it offers a more immersive shopping experience. Coresight's research indicates that brands can extend their reach to more consumers, ...

Marketing Dive
April 29, 2021

71% of Marketers to Boost Influencer Marketing Budgets This Ye...
Influencers

Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators. New resear...

Business of Apps
April 29, 2021

Marketing Partnerships Drive Croc’s Success
Online - Retail

There's no end in sight for the ongoing love affair between Crocs, the maker of the often-mocked foam clog, and comfort-seeking consumers. On Tuesday, Crocs reported that sales surged 64% in its firs...

CNN Business
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

Brands are Increasingly Seeing Reddit as a Marketing Goldmine
Branding - Online

A $3.8 billion company showed that creative marketing on Reddit can pay off. This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...

Modern Retail
April 26, 2021

Netflix Expands TikTok Celebs into Reality Show
Influencers - Streaming

Netflix is bringing the Hype House, a group of TikTok celebrities who are popular with tweens, onto its platform in a new unscripted reality series. In production now, the untitled project follows th...

Kidscreen
April 23, 2021

How TikTok Chooses Which Songs Go Viral
Influencers - Music - Online - Tech

TikTok, a social network where people post short videos, often set to music, has become this generation’s hit machine. Like many TikTok sensations, Savage by Megan Thee Stallion, appeared to bubble ...

Bloomberg Business Week
April 22, 2021

Serta Simmons taps D’Amelio Sisters for TikTok Fans̵...
Influencers - Online - Sponsorships

Mattress brand Simmons partnered with Charli and Dixie D'Amelio, the sisters who rose to fame on social video app TikTok, to design a memory foam mattress and to promote it with an online sweepstakes....

Marketing Dive
April 20, 2021

Billie Jean King Cup Streams on TikTok
Online - Sports - Streaming

TikTok users in the U.K. were able to watch Great Britain take on Mexico in the Billie Jean King Cup on Friday and Saturday. The two-day tennis competition was the first live sporting event to broadca...

Sport Techie
April 19, 2021

How eos skincare rode a TikTok trend to sales increases
Fashion - Tech

After a TikTok video featuring one of its products went viral on TikTok earlier this year, the skincare brand eos learned two valuable lessons: people appreciate a bit of risqué branding, and TikTok ...

DIGIDAY
April 16, 2021

What Luxury Brands Can Learn From ‘We’re Not Reall...
Branding - Fashion - Health & Beauty - Toys

We're Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want ...

Vogue Business
April 12, 2021

UFC to Integrate TikTok Content Into Live Broadcasts
Branding - Online - Television

The Ultimate Fighting Championship (UFC) has teamed up with Tagboard to integrate content from short-form video app TikTok into its live linear broadcasts. The agreement will see the mixed martial ar...

Sports Pro Media
April 9, 2021

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