Starting today, you might see some beautiful new animations posted to TikTok’s accounts. The company has partnered with six of its platform’s popular animators — several of whom were featured in...
Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish.
C...
The new Pinterest Shopping list feature saves all your Product Pins in one place, so when you’re ready to purchase you won’t have to hunt around through your saved Pins and Boards to find the prod...
Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...
Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...
According to a recent Adweek survey on consumer behavior, TikTok is becoming a significant source of sales for brands.
The survey found that 49% of TikTok users purchased a product after seeing it ad...
Who wouldn’t want their faces on a cereal box?
It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...
Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...
Amazon published a new product collection called “Internet Famous: The Latest To Go Viral.” It features a mix of portable carpet cleaners, foot peel masks and dozens of other products that have re...
In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...
TikTok, which has spawned many a hit song, is launching its very own radio station in collaboration with SiriusXM.
TikTok Radio will debut as a full-time station on SiriusXM — both in vehicles and ...
To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”.
The orig...
TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance.
Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...
E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...
In the fashion community, especially, it has enabled the proliferation of countless “style tribes,” each with their own visual identity and ethos. “Social-born aesthetics are certainly not new, ...
Wonderful Pistachios is launching an ambitious campaign on Twitch and YouTube to appeal to gamers as a healthy snacking alternative, per an announcement emailed to Marketing Dive. The $1 million execu...
While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...
At the end of 2019, TikTok’s top executives decided to contend with a pressing question: With the U.S. presidential election fast approaching, what would they do with political content on their newl...
As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...
Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
TikTok announced a new CEO and COO, in what its Chinese parent company ByteDance said was “a strategic reorganization” to optimize the popular short-form video app’s global teams and support its...
Livestreaming is gaining popularity among brands and consumers as it offers a more immersive shopping experience.
Coresight's research indicates that brands can extend their reach to more consumers, ...
Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators.
New resear...
There's no end in sight for the ongoing love affair between Crocs, the maker of the often-mocked foam clog, and comfort-seeking consumers.
On Tuesday, Crocs reported that sales surged 64% in its firs...
At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...
A $3.8 billion company showed that creative marketing on Reddit can pay off.
This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...
Netflix is bringing the Hype House, a group of TikTok celebrities who are popular with tweens, onto its platform in a new unscripted reality series.
In production now, the untitled project follows th...
TikTok, a social network where people post short videos, often set to music, has become this generation’s hit machine. Like many TikTok sensations, Savage by Megan Thee Stallion, appeared to bubble ...
Mattress brand Simmons partnered with Charli and Dixie D'Amelio, the sisters who rose to fame on social video app TikTok, to design a memory foam mattress and to promote it with an online sweepstakes....
TikTok users in the U.K. were able to watch Great Britain take on Mexico in the Billie Jean King Cup on Friday and Saturday. The two-day tennis competition was the first live sporting event to broadca...
We're Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want ...
The Ultimate Fighting Championship (UFC) has teamed up with Tagboard to integrate content from short-form video app TikTok into its live linear broadcasts.
The agreement will see the mixed martial ar...
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