TikTok hit 1 billion monthly active users globally this summer, the company told Reuters, marking a 45% jump since July 2020.
The United States, Europe, Brazil and Southeast Asia are the biggest mark...
Kiehl’s has partnered with Christina Najjar, known as “Tinx,” on its first partnership with a content creator from TikTok. The goal is to drive the 170-year-old brand’s modernization and reach...
TikTok has announced a set of features to help users struggling with mental health issues and thoughts of suicide.
The features include guides on wellbeing and support for people who are struggling w...
As traditional print magazines struggle, a number of digital and social medial platforms are looking to make inroads in the fashion media space. Among them is Rag Report, a TikTok fashion publication ...
Abercrombie & Fitch’s Gen Z-focused Hollister brand announced on Thursday the launch of a first-of-its kind, long-term program dedicated to supporting the Latinx creator community.Dubbed 'Hollis...
TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new Tik...
Premier League team Leeds United have teamed up with TikTok to become the first soccer club in the world to sell official merchandise and replica shirts on the TikTok platform.
Leeds have become a Ti...
Chipotle Mexican Grill today announced the launch of the Chipotle Creator Class, a program that supercharges some of the brand's most influential creators through exclusive perks and partnerships to h...
YouTube sensation Piper Rockelle, whose videos have amassed almost 2 billion views, today announced the launch of a new creator economy app, Rares, on Koji, the leading app store for social media crea...
Influential, he world's largest influencer marketing company, by revenue, which creates branded content on social platforms via their AI-powered technology, today announced its new partnership with Ti...
PHILADELPHIA, Aug. 30, 2021 /PRNewswire/ -- Today, children's consumer goods leader Just Play unveils a new sound for Slinky®, the original walking spring toy, and invites others to join in by cr...
TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...
Social commerce represents one of the fastest growing channels for Shopify merchants, especially as more creators rely on these platforms to build their businesses. Today, in partnership with TikTok, ...
Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising. Twice as many children (70 per cent) aged ...
For small business owners, there will never be enough time in a day to take on the world. They're the CEOs, the accountants, the social media managers, and the foundations of our communities. They hav...
In another sign of China’s tightening grip on the country’s growing technology sector, the government has taken an ownership stake in a subsidiary that controls the domestic Chinese social media a...
TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their cont...
At the Tokyo 2020 Olympics, TikTok is front and center. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life i...
“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads.
TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagi...
Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha.
The candy bran...
TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive purchase response, based on...
When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it.
But by the time she was searching for her size on Lululemon’s website, it...
The latest addition to TikTok‘s banned promotional content sees financial services and products like cryptocurrencies and pyramid schemes added to the list.
In a recent report from the Financial Ti...
Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year.
Live-streamed shopp...
Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...
Here is an incomplete list of products that have become difficult or impossible to buy because of their popularity on TikTok: a mysterious cleaning paste called The Pink Stuff, a specific pair of Aeri...
Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...
Brazilian independent Free Fire tournament Liga NFA has partnered with short-form video platform TikTok to broadcast the league’s Season 5 Finals.
As a result of the partnership, TikTok has been na...
Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands.
Newton Nguyen will tackle ...
Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the br...
TikTok has signed on to become the major sponsor of VidCon 2021, taking over from YouTube, which has been the headline supporter of the event since 2013. Indeed, with TikTok as the major sponsor, the ...
With the annual Cannes Lions advertising awards coming up, TikTok is looking to get involved - but unfortunately, TikTok videos, at present, don't fit into the existing Cannes categories.
In light of...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
