Amazon Testing TikTok-Style Feed on its App
Fashion - Health & Beauty - Online - Retail

Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform. The e-commerce giant has been testi...

Seattle Times
August 19, 2022

American Eagle Leads the Way for Innovation Across TikTok, Rob...
Branding - Fashion - Influencers - Music - Online

Back-To-School Campaign Celebrates Musicians and the Uniting Power of Music and Jeans American Eagle Outfitters, Inc. (NYSE: AEO) announced today the American Eagle (AE) brand’s music-focused initi...

Sasha Villalobos
August 19, 2022

SweeTARTS Hosts First Branded Film Festival on TikTok, Champio...
CPG - Electronics - Online - Press Releases - Streaming

Xóchitl Gómez helps kick-off the celebration of self-expression, spotlighting and supporting creators with the chance to win $25,000 You're invited to the most vibrant cinematic celebration since t...

Sasha Villalobos
August 5, 2022

Ticketmaster, TikTok partner to Give Users a New Way to Discov...
Live Entertainment - Music - Online - Tech

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy...

TechCrunch
August 3, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

A TikTok Music App Could Challenge Spotify and Apple
Electronics - Influencers - Music - Online - Streaming

Considering how intertwined music discovery is with TikTok, it wouldn’t be all that surprising if the company launched a music streaming app of its own. Well, patent filings uncovered by Insider sug...

The Verge
August 1, 2022

TikTok Kicks Off Gaming Pilot with New In-App Mini-Games
Gaming - Online - Streaming - Tech

The six games include a basketball title and more. TikTok has begun testing out six new in-app mini-games. The initiative appears to arrive as part of a larger gaming pilot that began about a few wee...

Hypebeast
August 1, 2022

The Makers of the CORN NUTS Brand Search to Find the Crunchies...
CPG - Finance - Influencers - Music - Online

CHICAGO, July 26, 2022 /PRNewswire/ -- Get ready to crunch along at every pit stop. The makers of the CORN NUTS® brand and musical artist Sammy Arriaga are launching a social media contest to f...

Faisal Hussain
July 26, 2022

Beyoncé Joins TikTok, Bringing Her Full Music Catalog to the ...
Influencers - Music - Online - Tech

Queen Bey is now on TikTok. Pop superstar Beyoncé has joined the short-form video app (link) — and her entire catalog is now available to TikTok users to use as backing sounds for their creations....

Variety
July 14, 2022

Denny’s Unveils New ‘Diner Drip’ Merch Store...
Dining - Fashion - Influencers - Partnerships - Retail

SPARTANBURG, S.C., June 2, 2022 /PRNewswire/ -- The new Denny's Social Stars Influenced Menu co-created by TikTok* content makers hit restaurants in February as part of the brand's new limited-tim...

Faisal Hussain
June 6, 2022

TikTok to Launch Subscription Comedy Docuseries With Pearpop
Online - Streaming - Tech

TikTok is launching a subscription comedy series, hosted by the creator Jericho Mencke, that will stream exclusively on the company’s live video platform. In the series, Finding Jericho, Mencke wil...

The Hollywood Reporter
June 3, 2022

Gucci Adidas Pop-up Locations Coming to L.A., New York, Atlant...
Attractions - Fashion - Retail

Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7. The Italian brand is taking over the now-shuttered Marc Jacobs space ...

WWD
May 27, 2022

TikTok Star Jax Joins Musicians On Call And Men’s Wearhouse ...
Fashion - Influencers - Music - Non-Profit - Online

NASHVILLE, Tenn., May 04, 2022 (GLOBE NEWSWIRE) -- Prom season is a time for teens to make lifelong memories picking out their favorite dress or tuxedo, dancing the night away and capturing many speci...

Faisal Hussain
May 23, 2022

TikTok Rolls Out MiniGames Ahead of Major Gaming Debut
Gaming - Music - Tech

The app entered into a partnership with Zynga in 2021. TikTok appears to be moving into the gaming sector with the rollout of new minigames seen on its platform in Vietnam. The move is not unpreceden...

Hypebeast
May 23, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Fashion is One of the Most Interesting Categories on TikTok
Fashion - Influencers - Online

TikTok is undoubtedly one of the biggest social media platforms in the world right now. It’s understandable why you may want to join in on the fun if you haven’t yet. But with the number of TikTok...

COMPLEX
April 8, 2022

TikTok Partners with GIPHY on New ‘TikTok Library’...
Online - Tech

TikTok announced a new in-app creation tool called TikTok Library, which the company hopes will make it easier for creators to access entertainment content and participate in trends. Initially, the Li...

TechCrunch
April 7, 2022

TikTok Becomes Cannes Film Festival’s Official Partner
Streaming - Tech - Theatrical

TikTok has become the official partner of the Cannes Film Festival — a new partnership that promises to connect the cultural event to the digital platform’s one billion users around the world. Wh...

Variety
March 15, 2022

MTV, TikTok, & Pepsi Team on New Music Competition Series
Beverages - Music - Online - Television

MTV has teamed with TikTok and Pepsi on a first-of-its-kind music competition series that showcases artists originally discovered on TikTok. Joe Jonas, Becky G and Sean Bankhead will serve as judges o...

Deadline
March 4, 2022

KFC Is Giving Away Half A Million Dollars On TikTok In A First...
Dining - Non-Profit - Press Releases

LOUISVILLE, Ky., Feb. 24, 2022 /PRNewswire/ -- Kentucky Fried Chicken and TikTok creator Isaiah Garza have teamed up to launch the #KentuckyFriedGivingChallenge, a grant fund that will give away $500,...

Nicholas Fox
February 24, 2022

Applebee’s CMO on Embracing Everything From ’80s N...
Branding - Dining

Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. https://www.youtube.com/wat...

RestaurantDive
February 14, 2022

How Social Platforms Celebrated Super Bowl LVI
Online

All of the major social platforms rolled out new tools and insights to help both fans and brands engage with the event. The Super Bowl has become a major focus for brands on social, with trending tie...

Social Media Today
February 14, 2022

Viral TikTok Barber, Doc Dami, Is Proving to Be a Master Barbe...
Influencers

With over 3 million TikTok followers and hundreds of videos of transformational cuts, it’s no wonder this Calgary-based barber is known as a “surgeon with the clips.” 20-year-old Nigerian-Canad...

COMPLEX
February 8, 2022

Parent Company of TikTok, ByteDance, Launches Fragrance Brand
Health & Beauty

ByteDance, the parent company of Tiktok and its Chinese version, Douyin, has launched its own fragrance brand. The Emotif line of perfumes, developed by a ByteDance subsidiary, is said to be testing ...

The Business of Fashion
January 26, 2022

Brand Collaborations with TikTok Content Creators Drive Big Re...
Influencers - Online

Ad creative has always played an essential role in any marketing strategy’s effectiveness, but it’s even more important on TikTok. Our platform is uniquely designed to inspire creativity and joy, ...

TikTok
January 11, 2022

11 TikTok Trends That’ll Go Down In 2021 History, And 11...
Online

I don't need to explain how TikTok has helped thousands get through the pandemic. Not only has the app proved to be a necessary retreat from all the mess happening in the world around us, but it has a...

BuzzFeed
January 6, 2022

TikTok Was the Most Downloaded App Globally on Christmas Day 2...
Gaming - Online - Tech

Oculus topped the downloads charts for the US, NHS app for the UK While Roblox was the #1 game in both the US and UK. Globally, TikTok, Instagram and Facebook topped the daily downloads chart across ...

App Annie
January 3, 2022

e.l.f. Cosmetics Launches Holiday TikTok ‘Movie’
Health & Beauty - Influencers

e.l.f. Cosmetics is celebrating the season and recapping the biggest trends of the year with a holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced fr...

BeautyPackaging
December 16, 2021

Why Fashion’s Love Affair with TV is Big Business
Fashion - Online - Retail - Television

From the gilded halls of Bridgerton to the dystopian rituals of Squid Game, TV drama series have transported millions of viewers to worlds beyond reach during 2021, launching fashion and lifestyle tre...

Vogue Business
December 15, 2021

CRAZY FROG – The Original Viral Hit Creator Returns…
Classic Characters - Music - Press Releases

BERLIN, Dec. 9, 2021 /PRNewswire/ -- New single TRICKY on 10th December - online hereNew video online here from 10th DecemberOfficial Crazy Frog NFT release via METABEATS on 23rd December Re...

Faisal Hussain
December 14, 2021

Why Pizza Hut, eos, Jif, and VW Are Among the Brands TikTok Ca...
Automotive - CPG - Dining - Health & Beauty - Online

While the Culture Drivers list features a diverse set of brands, from beauty and fast food to banking, Hernandez says that what they all have in common is their tolerance for risk, their ability to ac...

Fast Company
December 6, 2021

#TikTokMadeMeBuyIt Is Driving Amazon Beauty Sales
Health & Beauty - Influencers

For anyone who spends time following top TikTok beauty trends, browsing Amazon’s best seller list will certainly feel familiar. From Revlon’s One-Step hair-dryer brush to Paula’s Choice BHA exf...

Glossy
December 3, 2021

Disney Partners With TikTok for Official Text-to-Speech Voices...
Streaming

Disney is teaming up with TikTok to add official character voices to the popular social media app’s text-to-speech feature, allowing you to have your captions read by Lilo and Stitch’s Stitch, C-3...

The Verge
November 12, 2021

TikTok Tries for TV Viewership with Amazon Fire Deal
Streaming - Television

YouTube isn’t the only platform pushing living room viewership. TikTok has done a deal with Amazon that sees an official TikTok app become available across all Fire TV devices in the U.S. and Canad...

Tubefilter
November 2, 2021

HyperX Signs TikTok Sensation Bella Poarch as Brand Ambassador...
Esports - Gaming - Influencers - Partnerships - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of TikTok sensation Bella Poarch as a Hyper...

Faisal Hussain
October 15, 2021

Pizza Hut Taps TikTok Creator for First-Ever #ForYouPizza
Dining - Influencers

Pizza Hut today announced the first-ever #ForYouPizza Challenge, a TikTok challenge encouraging pizza lovers to share their personalized $10 Tastemaker pizza recipe and giving one lucky fan the opport...

Nation's Restaurant News
October 13, 2021

TikTok Adds Six Certified Sound Partners to Expand Commercial ...
Music

TikTok has added six new certified Sound Partners to its commercial music library. Here’s a look at its new partners. Music is an integral part of the TikTok platform, sparking global trends. The so...

Digital Music News
October 11, 2021

TikTok Is Coming to LG’s Recent Smart TVs
Tech

TikTok has launched an app for LG’s 2020 and 2021 smart TVs, the TV manufacturer has announced. The app arrived on these recent webOS 5.0 and webOS 6.0 models with a firmware update that started roll...

The Verge
October 8, 2021

Square & TikTok Partner to Help Businesses Expand Their R...
Finance - Online - Partnerships - Press Releases - Retail

Today, Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTok enables sellers to ...

Faisal Hussain
October 8, 2021

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