TikTok Adds Six Certified Sound Partners to Expand Commercial ...

TikTok has added six new certified Sound Partners to its commercial music library. Here’s a look at its new partners. Music is an integral part of the TikTok platform, sparking global trends. The so...

Digital Music News
October 11, 2021

TikTok Is Coming to LG’s Recent Smart TVs

TikTok has launched an app for LG’s 2020 and 2021 smart TVs, the TV manufacturer has announced. The app arrived on these recent webOS 5.0 and webOS 6.0 models with a firmware update that started roll...

The Verge
October 8, 2021

Square & TikTok Partner to Help Businesses Expand Their R...
Finance - Online - Partnerships - Press Releases - Retail

Today, Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTok enables sellers to ...

Faisal Hussain
October 8, 2021

Tiktok Hits 1 Billion Monthly Active Users Globally – Co...

TikTok hit 1 billion monthly active users globally this summer, the company told Reuters, marking a 45% jump since July 2020. The United States, Europe, Brazil and Southeast Asia are the biggest mark...

Yahoo Finance
September 27, 2021

Kiehl’s Partners With TikTok Star Tinx on Its First TikT...
Health & Beauty - Influencers

Kiehl’s has partnered with Christina Najjar, known as “Tinx,” on its first partnership with a content creator from TikTok. The goal is to drive the 170-year-old brand’s modernization and reach...

September 24, 2021

Mental Health: TikTok Rolls Out Support to Combat Suicide Sear...
Health & Beauty - Influencers - Tech

TikTok has announced a set of features to help users struggling with mental health issues and thoughts of suicide. The features include guides on wellbeing and support for people who are struggling w...

September 15, 2021

TikTok Fashion Publication Rag Report’s Plan to Become Gen Z...
Fashion - Influencers

As traditional print magazines struggle, a number of digital and social medial platforms are looking to make inroads in the fashion media space. Among them is Rag Report, a TikTok fashion publication ...

Yahoo Finance
September 15, 2021

Hollister Launches ‘Good Vibras’ to Support Latinx...
Fashion - Influencers

Abercrombie & Fitch’s Gen Z-focused Hollister brand announced on Thursday the launch of a first-of-its kind, long-term program dedicated to supporting the Latinx creator community.Dubbed 'Hollis...

Fashion Network
September 13, 2021

TikTok Teams Up with MTV for New ‘Trending: VMA’ A...

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new Tik...

Social Media Today
September 10, 2021

Leeds United Claim Global First with TikTok Ecommerce Partners...
Sponsorships - Sports

Premier League team Leeds United have teamed up with TikTok to become the first soccer club in the world to sell official merchandise and replica shirts on the TikTok platform. Leeds have become a Ti...

September 10, 2021

TikTok Star Addison Rae Signs Multi-Picture Deal With Netflix

Netflix thinks Addison Rae is all that. So much so that the streamer has signed the TikTok star to a multi-picture deal. Rae recently made her acting debut with a starring role in Netflix’s “He...

September 9, 2021

Chipotle Launches Creator Class Program to ‘Supercharge&...
Dining - Influencers

Chipotle Mexican Grill today announced the launch of the Chipotle Creator Class, a program that supercharges some of the brand's most influential creators through exclusive perks and partnerships to h...

September 9, 2021

TikTok Overtakes YouTube in US Average Watch Time
Online - Streaming

TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. In the US, ByteDance’s app first overtook YouTube in Aug...

The Verge
September 7, 2021

YouTube and Tiktok Sensation Piper Rockelle Launches Rares, a ...

YouTube sensation Piper Rockelle, whose videos have amassed almost 2 billion views, today announced the launch of a new creator economy app, Rares, on Koji, the leading app store for social media crea...

Yahoo Finance
September 7, 2021

Influential Teams Up With Tiktok Creator Marketplace API for O...

Influential, he world's largest influencer marketing company, by revenue, which creates branded content on social platforms via their AI-powered technology, today announced its new partnership with Ti...

PR Newswire
September 3, 2021

Everyone Knows It’s Slinky! Slinky Looks for its New Jin...
Influencers - Online - Press Releases - Toys

PHILADELPHIA, Aug. 30, 2021 /PRNewswire/ -- Today, children's consumer goods leader Just Play unveils a new sound for Slinky®, the original walking spring toy, and invites others to join in by cr...

Faisal Hussain
August 30, 2021

TikTok Radio by SiriusXM to Feature Viral Hits, ‘For You...
Influencers - Music

TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...

Tech Times
August 27, 2021

Shopify Introduces New In-App Shopping Experiences on TikTok
Online - Partnerships - Press Releases - Retail

Social commerce represents one of the fastest growing channels for Shopify merchants, especially as more creators rely on these platforms to build their businesses. Today, in partnership with TikTok, ...

Faisal Hussain
August 25, 2021

YouTube is Driving Higher Toy Purchases Than Broadcast TV
Streaming - Television - Theatrical - Toys

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising. Twice as many children (70 per cent) aged ...

Toy News Online
August 19, 2021

TikTok Partners With Vimeo and Canva to Streamline Creative Ad...
Influencers - Online - Partnerships - Press Releases - Streaming

For small business owners, there will never be enough time in a day to take on the world. They're the CEOs, the accountants, the social media managers, and the foundations of our communities. They hav...

Faisal Hussain
August 17, 2021

Chinese Government Acquires Stake in TikTok Owner ByteDance

In another sign of China’s tightening grip on the country’s growing technology sector, the government has taken an ownership stake in a subsidiary that controls the domestic Chinese social media a...

Washington Post
August 17, 2021

TikTok Increases Safety Measures for Younger Users

TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their cont...

August 13, 2021

Olympic Athlete TikToks Bring Fashion Brands Along for the Rid...
Fashion - Health & Beauty - Influencers - Online - Retail

At the Tokyo 2020 Olympics, TikTok is front and center. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life i...

August 4, 2021

Skittles, Snickers, Old Spice Team with TikTok Creators to Rem...
CPG - Influencers

“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagi...

July 30, 2021

How Sour Patch Kids Became the Most Popular TikTok Snack Brand
Branding - CPG - Influencers - Online

Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha. The candy bran...

July 28, 2021

TikTok Ads See Higher Emotional Response
Influencers - Online - Tech

TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive purchase response, based on...

July 20, 2021

TikTok App Reaches 3B Global Downloads
Online - Tech

TikTok has now topped three billion worldwide downloads from the App Store and Google Play, according to data from Sensor Tower Store Intelligence, making it the fifth non-gaming app to reach that mil...

July 15, 2021

Retailers Drive Sales with TikTok
Influencers - Retail

When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it. But by the time she was searching for her size on Lululemon’s website, it...

July 13, 2021

Biden Admin Ends Government Fight with TikTok, WeChat
Online - Tech

The Biden administration on Monday asked two federal appeals courts to dismiss the Justice Department's legal challenges to court rulings that barred a Trump-era effort to ban new downloads of Chinese...

July 13, 2021

TikTok Announces Ban on Financial Services Ads
Finance - Influencers - Tech

The latest addition to TikTok‘s banned promotional content sees financial services and products like cryptocurrencies and pyramid schemes added to the list. In a recent report from the Financial Ti...

July 12, 2021

The Future of Online Retail Looks a Lot Like QVC
Online - Retail

Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year. Live-streamed shopp...

The Washington Post
July 9, 2021

JanSport Taps TikTok Talent for Gen Z Comedy Series
Fashion - Streaming

For any school kid, the word “orientation” doesn’t bring back many pleasant memories, as the dull safety presentations and forced icebreakers didn’t make the school year any less daunting. But...

July 9, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

TikTok Lets Users Apply for Jobs with Video Resumes
Online - Tech

TikTok is expanding into job recruitment. As of today, the company has launched a pilot program that allows people in the US to apply for entry, associate and senior level positions by tagging videos ...

July 8, 2021

How Products Go Viral on TikTok

Here is an incomplete list of products that have become difficult or impossible to buy because of their popularity on TikTok: a mysterious cleaning paste called The Pink Stuff, a specific pair of Aeri...

July 7, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

TikTok Extends Video Time Limit to 3 Minutes

Good news, TikTokers. Three-minute videos are on the way. TikTok is rolling out the option for all users to create longer videos, extending its 60-second limit to 180 seconds. The popular social-vide...

July 1, 2021

TikTok Fans to Choose Next Color for Gap’s Iconic Logo H...
Fashion - Retail

If it’s hot on TikTok, it’s worth acting upon. That strategy is being used by Gap, as its TikTok followers will choose the next color for its iconic logo hoodie, to be released this fall. Gap glo...

June 28, 2021

TikTok Named Liga NFA’s Official Esports Broadcast Partn...
Esports - Streaming

Brazilian independent Free Fire tournament Liga NFA has partnered with short-form video platform TikTok to broadcast the league’s Season 5 Finals. As a result of the partnership, TikTok has been na...

Esports Insider
June 28, 2021

Sonic Drive-In Challenges TikTokers to Recreate Its Classic Me...
Dining - Influencers

Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands. Newton Nguyen will tackle ...

June 22, 2021

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.