Walmart Returns to TikTok for Beauty-Focused Shoppable Livestr...
Health & Beauty - Online - Retail

Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain's "Spring Shop-Along: Beauty Edition" will let viewers order pro...

RetailDive
March 10, 2021

How Snapchat’s AR Capabilities are Boosting its Commerce Eff...
Retail - Tech

Over the last year, despite the high-profile coverage given to its rival TikTok, Snapchat has undergone a revitalization. After a period of lethargic growth, Snap recently reported that it reached 265...

Modern Retail
March 9, 2021

TikTok Deepfake Tom Cruise Goes Viral
Influencers - Online

Move over, Tom Cruise. There's a better version of you out there, and his name is @deeptomcruise. Actually, that's his TikTok handle. The imposter's real name is Chris Ume, and he's a visual effects s...

Mandatory
March 8, 2021

Charli D’Amelio Says She Has ‘Lost the PassionR...
Influencers - Online

TikTok's biggest star Charli D'Amelio, who has 109 million followers on the app, said she has "lost the passion" for posting videos. On the podcast that she co-hosts with her sister Dixie D'Amelio, c...

Business Insider
March 8, 2021

Why Incumbent Brands Prefer Reels Over TikTok
Influencers - Retail - Tech

One reason so many major corporations are more comfortable on Reels than on TikTok, said Wiley, is that Instagram is a tried and true platform. Brands often need to receive clearance from their legal ...

Modern Retail
March 7, 2021

TikTok Keen to “Explore” More Live Sports Streaming
Influencers - Online - Sports - Streaming

TikTok is looking to expand its live sports content, according to Jenna McNaney, the short-form social video platform’s sports and gaming partnerships lead. Speaking at SportsPro’s 2021 OTT Summi...

SportsPro
March 5, 2021

Instagram Launches Live Rooms for Shopping, Fundraising &...
Retail - Tech

In a move that gives creators more virtual options to interact with shoppers, Instagram released Live Rooms, which allows users to create a room with up to three other people and livestream it. The fe...

RetailDive
March 4, 2021

TikTok Empowered These Plus-sized Women, Then Took Down Some o...
Online

After losing her marketing job due to the pandemic and then gaining 40 pounds, Remi Bader, 25, began spending more time on TikTok. She built up a following by posting about clothing items not fitting ...

CNN
March 3, 2021

How Do Influencers Get Jobs? It’s Changing
Influencers - Online

The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to peo...

New York Times
March 3, 2021

A Brief History of Influencer Marketing
Influencers

Social media is fairly new as a marketing tool, but it’s already seen many trends come and go in its lifetime. One of the most popular social marketing techniques from the last few years, influencer...

Visual Contenting
March 3, 2021

4 Reasons TikTok Should Be Part of Your Marketing Plan
Online

TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform ...

Entrepreneur
March 3, 2021

Netflix Has Created a TikTok Clone That Lets People Scroll Thr...
Online - Streaming

Netflix is launching a new mobile feature that gives subscribers the opportunity to get their fill of laughs in for the night without having to watch a whole TV show or movie. https://www.youtube.com...

The Verge
March 3, 2021

Far Out Toys Harnesses TikTok Trend for New Toy Line
Online - Toys

Inspired by the massively viral world of makeover content that dominates social platforms, including YouTube, Instagram, and TikTok — where #GlowUp already boasts more than 20 million views — the ...

The Toy Book
March 3, 2021

Mtn Dew Adds Influencers, Auction to Bob Ross Deepfake Video P...
Beverages - CPG - Influencers - Television

PepsiCo's Mtn Dew soft drink brand announced the premiere of an episode of "The Joy of Painting," the enduringly popular instructional show hosted by the late landscape painter Bob Ross. The episode ...

Marketing Dive
March 3, 2021

NHL Looks to Engage Supporters with Fan Skills at Home Social ...
Online - Sports

The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok. Starting March 1, and running through April 28, the initiativ...

Sport Business
March 1, 2021

American Eagle Creates AR Shoppable Jeans Guide for Snapchat
Fashion - Online - Retail - Tech

As part of American Eagle's Spring 2021 Jeans Are Forever campaign, the retailer will debut its AE x Snapchat AR Jeans Guide, which allows users to view jeans in augmented reality. The guide's multi-...

Retail Dive
February 26, 2021

TikTok and Walmart
Influencers - Partnerships - Retail - Tech

TikTok partnered with Walmart on a shoppable livestream promotion during the 2020 holiday season.

TikTok and WalMart
February 25, 2021

Portland Timbers and Thorns First US Soccer Teams to Partner w...
Branding - Online - Sponsorships - Sports

TikTok branding will appear on soccer shirts for the first time after the short-form video platform agreed a multi-year deal to become the sleeve sponsor of the Portland Timbers and Portland Thorns. ...

Sports Pro
February 24, 2021

How Brands Use TikTok to Connect w/ Gen Z: White Paper
Agency - Guest Bloggers - Online - Opportunity Blogs - Tech

White papers bring expert knowledge to the masses, informing readers about complex issues through proprietary data acquisition, analytics, and more. Today, The Marketing Store presents their white...

Faisal Hussain
February 24, 2021

Coke Taps Tyler, the Creator, for Dance-Focused Zero Sugar Cam...
Beverages - CPG

Coca-Cola aims to reach a younger audience with its "Open That Coca-Cola" campaign that includes a social media activation around music and dancing to encourage consumer participation. Per the brand, ...

Marketing Dive
February 23, 2021

Pepsi Stimulates the Senses in ‘Fizz to Life’ Film...
Beverages - Online - Sports

Pepsi is building out its work with soccer professionals and the UEFA Champions League in a campaign that shines a spotlight on music and sensory engagement. The effort leans heavily into mobile chan...

Marketing Dive
February 23, 2021

Chevrolet Debuts on TikTok With Artist Behind Viral Hit
Automotive - Influencers - Music - Online

Chevrolet made its first appearance on social video app TikTok with a rebooted version of "My Truck," the hit song by hip-hop performer Breland. The General Motors brand features its Silverado full-si...

Marketing Dive
February 22, 2021

SAG-AFTRA Reveals Details Of Its Influencers Contract
Influencers

SAG-AFTRA’s new Influencers Agreement, which the national board approved earlier this month, allows social media creators of sponsored content to join the union just like any other commercial perfor...

Deadline
February 19, 2021

TikTok is Testing a Seller Marketplace
Influencers - Online - Retail - Tech

The company recently published a page called TikTok Shop: Seller University, which outlines how brands and third-party sellers can set up their own stores, accept payments and interface with customers...

Modern Retail
February 19, 2021

UFC & TikTok Team Up for Exclusive Livestreams
Online - Sports - Streaming

The agreement will see TikTok deliver the official content for fans worldwide, featuring pre and post-fight access, behind-the-scenes footage and engagement with UFC athletes. The UFC will also dedic...

Sports Pro
February 18, 2021

YouTube to Roll Out Shorts, Its TikTok Rival, in the US in Mar...
Online

YouTube on Wednesday said it will begin testing Shorts, a short-form video feature that aims to compete with TikTok, in the US in March. The Google-owned video platform first launched a beta version ...

CNET
February 17, 2021

Influencers Boost Attention to Brands Yet Erode Sentiment Towa...
Influencers

The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have? It's a question for which there ar...

Phys.org
February 17, 2021

TikTok and UEFA
Partnerships - Sports - Tech

UEFA partnered with TikTok in front of Euro 2020 (European soccer tournament played every 4 years to decide the best soccer nation in Europe) and provided fans a unique opportunity to connect and shar...

TikTok and UEFA
February 15, 2021

Influencer Marketing: In-House Or Agency?
Influencers

Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...

Forbes
February 12, 2021

The Perfect Match: What Brands Should Look Out for in an Influ...
Influencers - Opportunity Blogs

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over t...

Marketing Technology Insights
February 12, 2021

TikTok Influencers Can Now Be Covered by a Union Agreement
Influencers - Tech

On Sunday, the National Board of the Screen Actors Guild-American Federal of Television and Radio Artists (SAG-AFTRA)—one of the largest trade unions in the country—announced it will extend m...

Vice
February 12, 2021

Walmart’s Use of TikTok Will Likely Continue, Even if Deal W...
Online - Retail

Walmart’s hopes of owning a stake of TikTok may be dashed, but don’t expect its interest in the viral video app to fade away. The company’s plan to buy the social media app’s U.S. operations ...

CNBC
February 11, 2021

As Streaming Dominates the Music World, Is Radio’s Signal Fa...
Music - Streaming

From the launch of television in the 1940s through the advent of MTV in 1981 and multiple threats from shiny new technologies, radio has survived many challenges to its business. But can the medium na...

Variety
February 10, 2021

Tiktok Sale to Oracle, Walmart Reportedly on Hold as Biden Adm...
Online

Oracle and Walmart’s plan to buy TikTok’s U.S. operations has been pushed back indefinitely, as President Joe Biden reviews former president Donald Trump’s efforts to address potential security ...

CNBC
February 10, 2021

Instagram is Realizing it’s Not So Easy to Knock Off Tik...
Online - Tech

It took less than six months for Instagram's Snapchat clone to catch up to its rival's audience size and be credited with stunting Snapchat's user growth just as the company prepared to make its Wall ...

CNN
February 8, 2021

TikTok and Universal Music Group Sign Global Licensing Deal
Agencies - Electronics - Influencers - Music

After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck a global licensing agreement with Un...

Music Business Worldwide
February 8, 2021

TikTok is Adding Ecommerce Features
Influencers - Streaming

TikTok is working on new features to let creators promote items in return for a cut of sales. The short-form video app has reportedly briefed advertisers on the tools that allow popular users to share...

Engadget
February 8, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Shawn Mendes and Chipotle, Charli D’amelio and Dunkin’, Tr...
Dining - Influencers

Last September, McDonald’s circulated a memo mandating its employees learn a raft of secret catchphrases and rituals. They were advised to be on the lookout for strangers who told them “Cactus J...

Vox
February 5, 2021

NFL and TikTok
Online - Partnerships - Sports

The NFL partnered with TikTok along with Miley Cyrus for a virtual tailgate experience prior to the 2021 Super Bowl. The NFL and TikTok collaborated to create excitement prior to the Big Game despi...

NFL and TikTok
February 1, 2021

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